Are you selling products listed on Google’s blacklist?#N#Adult content, Alcoholic beverages and Health-Related content — amongs other categories — are restricted from the Google search & display network.
These ads can be troublesome. If your creative team hasn’t checked up on Google’s display ad rules, it’s pretty easy to make an ad that wont get the stamp of approval. Start asking these questions:
Flash performs disallowed operation – Random Number Generation#N#If you got this error, a code used for an animated element is produced with a random number generation code.
Hopefully by this point you’ve found the reason your ad was disapproved. If not, I recommend starting up a chat or phone conversion with AdWords Help; they should be able dig deeper into why your specific ad was disapproved.
If any of your ads are disapproved or limited, in the “Status” column you’ll see “Disapproved" or “Eligible (limited),” and the ad may not be able to run. Hover the cursor over the status of your ad to receive information, including the policy violation impacting your ad.
How to appeal policy decisions from an ad's "Status" column. In the “Status” column of the ad you want to dispute, hover over the ad status, and click Appeal. Under "Reason for appealing," select Dispute decision or Made changes to comply with policy. Under "Appeal the following," select which ads you want to appeal.
Here are a few common reasons why your ads are being flagged, and how to fix them: Your ad mentions themes deemed inappropriate by Google. Stay away from anything having to do with adult-oriented content, gambling, counterfeit goods, dangerous products (like fireworks), and offensive content.
Remember, the headline can be 25 characters and each description line and the display URL can be 35 characters. The only exception to this rule is when the targeted country’s national language has lengthy words, like Kazakhstan and Russia. The trick is to keep ads simple and to the point.
13 Reasons your Google Ads are disapproved. 1. Spelling or grammar errors. Since search ads are a reflection of Google’s professionalism and standards to provide quality user experience, the platform enforces strict spelling and grammar policies on its advertisers. So, if an ad contains any typos or misspellings, it will get rejected.
Google wants users to trust the ads that appear on the search engine, so they require them to be clear, honest, and provide helpful and valuable information. They don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.
With a primarily CPC-based model, Google earns money when users click ads. That’s why they prioritize the click as the sole ad CTA and rejects any alternate CTAs that may discourage the click.
1. The Ad Has Something That Isn’t Allowed. The full list of industries that are prohibited by Facebook are as follows: Adult Products.
If the copy in your ad specifically hits upon some of the personal attributes that Facebook has been able to glean from your targets, the ad will get disapproved. There is often a thin line to tread, but in general, you can refer to the group but not the reason they’re being targeted.
A crappy landing page, while not on the Facebook platform, can also mean an ad gets disapproved. In general, you should be following proper UX principles if you want your users to convert in any case, but Facebook will pull any ads that mislead people into heading for a landing page that doesn’t marry with the ad.
And even after your ads get the green light, they can still get disapproved and paused at a later date.
Facebook has come under a lot of pressure in recent times, not only for data security and misuse but also for enabling users to display inappropriate content. So, social media marketers must work harder to ensure their paid social ads meet Facebook's requirements and guidelines.
It’s possible that your Google ads aren’t showing simply because they’ve been paused— or because the ad groups or campaigns that house them have been paused. If this is the case, all you need to do is switch them from Paused to Enabled .
If, like a lot of advertisers, you’re paying for your Google Ads account via automatic payments, Google will charge you when (1) you reach your pre-set payment threshold or (2) you reach the end of your current billing period. It depends on which happens first.
If a keyword you’re targeting drives little to no search traffic on a monthly basis, the ads you have tied to that keyword may be ineligible to show. Once Google notices that you’re targeting an extremely low-volume keyword, it’ll make it temporarily inactive within your account. If search volume picks up to a reasonable level, Google will automatically reactive the keyword.
Conor Bond is a Content Marketing & SEO Specialist at Crayon , the software-driven competitive intelligence platform that enables businesses to track, analyze, and act on everything going on outside their four walls.
If your ad’s CTR is high, that means your messaging is resonating with users really well; if your ad’s CTR is low, the opposite is true. Google rewards advertisers who write ads that resonate with users. So, the lower your CTR for a given ad (or keyword), the worse you can expect to perform in the ad auction.
With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis.
1. Your Instagram account isn’t set up right. The most basic explanation for your Instagram ads not showing is that your account isn’t set up as a business account -- and you can’t have an ad account without this in place.
Post-click content and functionality (an ad may be disapproved if the post-click landing page content isn’t fully functional, doesn’t match the offer promoted in your ad, or doesn’t fully comply with Advertising Policies) Although some ads may take longer, most are reviewed within 24 hours.