In general, lawyers and law firms should be using LinkedIn to produce content that starts conversations by educating their target audience. This will boost engagement, establish the value of their law firmâs brand, and attract new clients.
Tip: To boost the amount of searches your personal profile generates, and to get your profile in front of the right people, include legal industry related search terms to your tagline, e.g. âfamily lawyerâ or âpersonal injury attorneyâ. 3. When it comes to LinkedIn for lawyers, only list experience relevant to your current practice
There are a variety of titles at the VP level for Legal job titles. Here are the top titles I found candidates and employers using for Legal Vice President: Here are the 7 most used Legal director titles: Director of Legal Affairs (Cars.com) Here are the top 8 Legal Manager job titles I found candidates and employers using:
LinkedIn is the largest online professional network and the social media platform lawyers are most likely to engage in. But many lawyers are not using LinkedIn effectively, and theyâre missing opportunities as a result. Here are five of the top mistakes lawyers make on their LinkedIn Profiles.
Here's a few formulas you can use to write the best LinkedIn headline:(Title) at (Company) â Helping USP (Unique Selling Proposition)(Title) | (Company) | (USP)Title + Company + benefits of working with you | keywords related to your niche | personal touch |
In general, lawyers and law firms should be using LinkedIn to produce content that starts conversations by educating their target audience. This will boost engagement, establish the value of their law firm's brand, and attract new clients.
A lawyer will usually put JD, LLD or Esq. after their names, even if they are looking for work outside the law, because it is such a big part of their work persona and tool kit.
Instead of listing your title as simply âlaw student,â you should include other information in the title, such as:The name of your law school.Any positions you hold on law-school related activities, such as âassistant editor of the law review.âYour year in law school.Your expected graduation month and year.More items...
Many law firms have a presence on LinkedIn, and might review the LinkedIn profiles of job candidates. Having a polished and professional profile will make you stand out when applying for a training contract.
Creating a standout LinkedIn profile as a lawyerYour photo and cover image. The photo of you should be clear and professional and a good likeness. ... Your name and title. ... About. ... Experience. ... Education. ... Skills and endorsements. ... Recommendations. ... Accomplishments.More items...â˘
A master's degree or bachelor's degree should never be included after your name. It does not rise to the level of a doctorate degree and is not appropriate on that top line.â
To update your current position on your introduction section:Click the Me icon at top of your LinkedIn homepage.Click View profile.Click the Edit icon in your introduction section.In the pop-up window that appears, under the Current Position field, click Add new position and enter your information.More items...
In social situations, you should not add your degree to your name. Unless you work in academia, only add the degree if it is directly related or required for your job or for the service you provide. For example, if the degree is required, such as a M.P.A. or M.S.W., include it.
A LinkedIn profile allows you to talk about yourself, your work history, showcase your past work and your areas of expertise. Even more importantly, it allows you to connect and network with other legal professionals and can help you form powerful relationships that can be a huge advantage to your legal career.
Conclusion. Therefore concluding with the topic it is very important as a lawyer and even as a law student to have an online presence on LinkedIn. There are many people who have got job offers and internship opportunities because of their using LinkedIn.
5:3916:18How to build Linked in Profile for Lawyers & Law Students - YouTubeYouTubeStart of suggested clipEnd of suggested clipRight if you're a law student you can write down the name of the institute. That you are in what areMoreRight if you're a law student you can write down the name of the institute. That you are in what are you doing right now in your career. Now i know if you're not in that good institute. And you don't
It can be used to increase brand awareness, generate leads, and stand out from competing legal practices. However, most attorneys don't use it correctly. Thus they donât generate the type of results theyâre looking for either.
One of the fastest ways attorneys can increase their reach and performance on LinkedIn is through hashtags. These are labels you can place at the end of posts to have the status or article visible to more individuals. Hashtags should be hyper-targeted to the exact topic of the content to maximize engagement. 9.
Another fact to consider is that 36% of people are more likely to engage with headlines that use numbers. For example, you can use numbers in your LinkedIn headline about how many years youâve been in business, how many cases youâve won for clients, settlement amounts, etc.
In fact, LinkedIn has 722 million members that law firms can reach with the right strategies.
A buyer persona includes key elements like demographics, psychographics, questions, strengths, and weaknesses. Here is an example you can use as inspiration. Buyer personas can be created visually like the above example or documented in a spreadsheet. Use whichever medium is more convenient for your law firm.
Often a LinkedIn profile appears at the top of Google when someone searches for your name or a law-related skill. Executive search firms and job recruiters use LinkedIn to find legal professionals for roles including in-house general counsel, staff attorney, governance/compliance lawyer, business ethics, corporate secretary, risk management, ...
Surveys show that 90% of attorneys have a LinkedIn account, but few are leveraging its potential. Legal professionals use LinkedIn more than any other social media to read industry news, grow their expertise, and research opposing counsel.
Legal Analyst. A Legal Analyst does legal research and provides support to a legal team. A Legal Analyst may play a specialized role or work on all aspects of legal items for a company. A Legal Analyst also conducts interviews and prepares legal contracts.
A Legal Secretary is a specialized administrative assistant that helps coordinate legal tasks for a company.
A General Counsel is a senior-level legal executive who works directly with the CEO to manage the legal aspects of a business. A General Counsel is responsible for: giving legal advice to senior leaders. acting as an external legal representative.
Study.com says: âThe Chief Legal Officer is a top executive who works with other chief executives to make business decisions promoting growth. The General Counsel is primarily an advisor who aims to limit the companyâs legal risk.â. For example at Crowdstrike, Paul Shinn is the Chief Legal Officer and Cathleen Anderson is the General Counsel.
A Patent Agent creates patent documentation and helps companies file for new patents. A Patent Agent also manages any issues that arise during the patent qualification process. A Patent Agent is responsible for staying on top of new patent regulations and policies.
Both provide assistance to legal departments, but according to Learn.org: âWhile the roles are similar, a legal assistant tends to have a position of higher authority as compared to a legal secretary and typically receives higher compensation.â.
For example at Crowdstrike, Paul Shinn is the Chief Legal Officer and Cathleen Anderson is the General Counsel. Both are high-level leadership roles, but they manage different parts of the legal processes at Crowdstrike. A Chief Legal Officer might, for example, work on acquiring intellectual property/patents to launch new products.
LinkedIn for lawyers is one of the most powerful social networking tools available, thanks to its unique concentration of professionals prepared for networking. According to the American Bar Associationâs Legal Technology Survey, nearly 76% of law firms use LinkedIn. Colleagues and potential clients are turning to LinkedIn as a source ...
A great feature of LinkedIn which provides unique value is the recommendations feature . LinkedIn offers your connections the chance to write a recommendation for you that you can then approve to put publicly on your profile. However, you need to monitor their language when they do this.
LinkedIn groups can be great networking opportunities for lawyers in your practice area and beyond. They can also provide sources for peer knowledge content, and can keep you up to date on legal trends. Since groups are specialized communities, try to give as much as you take; youâll get more from interacting with your fellow group members, no matter what the topic of discussion.
To be clear, the main purpose of all of your LinkedIn activity should be to drive engagement to your profile page. Your page should be well optimized with the purpose of convincing your target audience to complete an action, whether that is contacting you with their email address, recommending you to someone else, or simply engaging with your content.
Use the career history section of your profile to reassure any potential new clients.
A good marketing strategy always keeps itâs branding and messaging focused, and the way attorneys use their LinkedIn profiles should not be any different. If youâve changed practice areas, or if you had a varied professional history before you focused on law, be sure to curate your profile accordingly.
Be careful about labeling yourself a specialist. In many jurisdictions lawyers are not permitted to label themselves as a specialist. Certain states have very specific protocols for becoming a specialist within an area of law, and the advertising rules surrounding specialization extend to every social network site.
LinkedIn reveals that professionals using a quality headshot photo are 14 times more likely to get found on the platform. If you donât have one or choose not to use one, youâre likely missing opportunities.
With over 722 million users worldwide, LinkedInâs social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. Success for a lawyer depends on conveying to prospects and clients ...
When used properly, lawyers can grow their practice using LinkedIn. But with all of the lawyers trying to get noticed on LinkedIn, itâs important to craft a professional and marketable LinkedIn profile.
You can customize your LinkedIn url to a shorter and more accurate link. This makes it easier to add to your email signature or business cards, as well as more natural for people to remember.
When it comes to writing their LinkedIn profile headline (that line of text that appears just below your name), many people take a âjust-the-factsâ approach, listing only their company or job titles. Make no mistake, though: that profile headline is your own personal ad.
One recruiter whoâs nailed the first impression is Tejal Wagadia, a corporate recruiter at e-learning platform StrongMind.
Lots of recruiters mention âunicornsâ and â purple squirrels â on their LinkedIn profiles to illustrate their ability to land that mythical, impossible-to-find perfect hire. Kimberly Butler, a foundations recruiter at Airbnb, puts her own spin on this with her headline â letting readers know that while she is a âUnicorn Hunter,â sheâs also a âCareer Match-Maker.â
And Brent Morrell, director of talent acquisition for the Indiana State Personnel Department, wants to help them find it. As his headline explains, he helps âpurpose-driven Hoosiers grow their career with Indiana State Government, no matter the career path.â.
Top LinkedIn Expert/Trainer/Consultant for Business, Sales, Recruiting, or Career - St. Louis/National Career Trainer đš Keynote Speaker - Solving Talent Shortages 12,025+ Connections. CLICK More to invite me to connect
Top LinkedIn Expert/Trainer/Consultant for Business, Sales, Recruiting, or Career - St. Louis/National Career Trainer đš Keynote Speaker - Solving Talent Shortages 12,025+ Connections. CLICK More to invite me to connect
Thank you so much for this post. For me, it is very useful. I will apply your tips.
hi Kathy, great tips, but from my understanding, #8 is chicken and egg. Companies won't hire you without a work visa, but a visa will only be issued after a company wants to sponsor you. Was your example anecdotal to citizens from a certain country?
Calvin, I am not by any means an authority on visas. It wasn't anecdotal to a certain country. I do know (or think I know :) that some visas, like the STEM visa for three years and that doesn't have to come through an employer. I also believe that there are visas for spouses of people who got a job in the U.S.
As always Kathy, you provide such sound advice - in this case for people seeking a career abroad. Thanks again for your Wise (r) counsel on LinkedIn for business!