how to market as a real estate lawyer

What is marketing for real estate attorneys?

Marketing for real estate attorneys using many different strategies will not only build your real estate client list but also bolster your reputation within your community.

What do potential clients look for in a real estate lawyer?

Positive reviews on Yelp, Facebook, Google, and other platforms are important to potential real estate clients. Your potential clients will look at your reviews on these platforms, and if your real estate lawyers do not have at least an 80% satis-faction rating, those potential clients will go elsewhere.

How to become a successful real estate lawyer?

Because real estate law is relationship-based, one effective marking strategy for real estate lawyers is to seek referrals from existing clients and others with whom you have worked. You will need to actively work to cultivate referrals, as this is not something that will just happen.

What does a real estate attorney do when selling a house?

For a buyer, a real estate attorney will ensure that the offer made is valid, whereas a real estate attorney for a seller will help negotiate the terms of the sale. They protect the rights of the buyer or the seller by examining and evaluating the documents, explaining the terms of the mortgage and providing legal advice if necessary.

How do I market myself as an attorney?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•

Where do real estate lawyers make the most money?

Massachusetts, Rhode Island, New Hampshire, New York, and Connecticut provide the highest Real Estate Attorney salaries.

How much do top real estate lawyers make?

Salary Ranges for Real Estate Lawyers The salaries of Real Estate Lawyers in the US range from $55,870 to $460,000 , with a median salary of $123,951 . The middle 50% of Real Estate Lawyers makes between $112,105 and $123,950, with the top 75% making $460,000.

How do I market my real estate agent?

Unique Real Estate Marketing IdeasCreate a website.Build a blog.Develop email marketing campaigns.Employ virtual staging.Try experiential marketing.Partner with local businesses.Run paid Instagram promotion.Use drone photography.More items...•

What is the highest paying attorney job?

Some of the highest-paid lawyers are:Medical Lawyers – Average $138,431. Medical lawyers make one of the highest median wages in the legal field. ... Intellectual Property Attorneys – Average $128,913. ... Trial Attorneys – Average $97,158. ... Tax Attorneys – Average $101,204. ... Corporate Lawyers – $116,361.

What is the highest paid lawyer?

Highest paid lawyers: salary by practice areaTax attorney (tax law): $122,000.Corporate lawyer: $115,000.Employment lawyer: $87,000.Real Estate attorney: $86,000.Divorce attorney: $84,000.Immigration attorney: $84,000.Estate attorney: $83,000.Public Defender: $63,000.More items...•

What do real estate lawyers do?

Commercial property (or real estate) lawyers act for a variety of domestic and international clients – including investors and developers, governments, landowners and public sector bodies – on a wide range of transactions, involving everything from offices to greenfield and retail developments, infrastructure projects ...

How much do real estate attorneys make Chicago?

Salary Ranges for Real Estate Lawyers in Chicago, IL The salaries of Real Estate Lawyers in Chicago, IL range from $111,693 to $167,539 , with a median salary of $139,616 . The middle 67% of Real Estate Lawyers makes $139,616, with the top 67% making $167,539.

How much does a real estate attorney make in Los Angeles?

The average pay for a Real Estate Attorney is $169,205 a year and $81 an hour in Los Angeles, California, United States. The average salary range for a Real Estate Attorney is between $116,708 and $211,038.

What are the 4 P's of marketing in real estate?

While widely known and revered in our industry, mastering these four concepts is frequently the elusive key to success at a property. These four approaches are commonly known as the 4 P's of property management: People, Price, Promotion, and Product.

How do I market myself as a real estate agent on Facebook?

Facebook Page Marketing TipsUpdate Your Cover Photo Frequently. Use the cover photo to highlight the homes you have for sale. ... Create Helpful Tabs. ... Remember the 80/20 Rule. ... Respond to Comments. ... Use Photos and Video. ... Focus on Local Interests. ... Share Interesting and Informative Facts. ... Offer Helpful Advice.More items...•

How do you introduce yourself in real estate?

What Do You Normally Introduce Yourself As? The best way to figure out how to introduce yourself is to think about what you feel most comfortable with, and what you normally introduce yourself as. If you usually say, “Hi, I'm so-and-so, a real estate agent” then perhaps that's what you should stick with.

Why do real estate lawyers mark their clients?

Because real estate law is relationship-based, one effective marking strategy for real estate lawyers is to seek referrals from existing clients and others with whom you have worked. You will need to actively work to cultivate referrals, as this is not something that will just happen.

What is real estate law?

Real estate law is a type of transactional law. This type of law is really focused on the relationships real estate lawyers build with their clients. One of the goals for all real estate attorneys wishing to market their services should be to establish long-term clients who will bring recurring business to the practice or firm. ...

What are referrals in real estate?

In addition to clients, you can build a referral network in other professions related to real estate, including real estate agents, brokers, title companies, bankers, investors, accountants, and many others. They are people that can send business your way when they encounter people needing a real estate attorney.

Why is it important to make a phone call to a real estate lawyer?

Since more and more web searches are being conducted today with mobile devices, it is therefore important that any mar-keting plan for your real estate law office include a focus on getting more people to make that phone call. When people do make a phone call to a real estate lawyer’s office, they are much more likely to be ready to become a client.

Can a real estate law firm track a phone call?

Because phone calls are such an important marketing tool, it is paramount that your real estate law firm or practice is able to track every call you receive. You must be able to determine if the call originated from a mobile ad, a desktop AdWord Campaign, word of mouth, a professional referral, or some other source.

Can a real estate lawyer find you?

If your real estate law website does not show up in the first page or pages of their search, they will likely never find you.

Can law school classmates be a good source of referrals?

Your law school classmates can also be a good source of referrals, provided they are not also specializing in real estate law. If you approach anyone who has a transaction business, the chances are high that they are going to, at some point, need the assistance of a real estate lawyer or know someone who does.

Real Estate Law Firm Marketing Ideas to Boost Business

Property law is a highly specialized area of the legal system. Complicated transactions, multi-party disputes, and bizarre ownership issues are brought to real estate lawyers' offices every single day.

1. Use content to drive potential clients back to your website

Content is the name of the game when you talk about effective real estate marketing strategies in 2021 and beyond. Potential and existing customers love to interact with the brands and businesses they deal with, and real estate law is no different.

2. Make sure your website is optimized and mobile-friendly

If you have a wonky website, you have a big problem. Your real estate law firm's homepage is the command center of your marketing and sales operations.

3. Employ SEO to be found quickly by prospective clients

Again, you need to be found when potential customers take to search engines to find local real estate lawyers. That requires a healthy investment in search engine optimization, which helps your firm achieve page-one visibility through the use of commonly searched terms and phrases.

4. Leverage social media to share compelling content

If you aren't taking advantage of the amazing capabilities of social media platforms like Facebook, Instagram, and Twitter, you're missing out on golden opportunities to break through the clutter and be noticed by huge swaths of people.

A Case Study on Effective Real Estate Attorney Marketing

The Closing Agent in Orlando came to CMG Local Solutions with a tangible goal: To align itself with the powerful WFTV (a local ABC affiliate) brand and be considered the thought leader for anything regarding real estate law and title insurance.

Our Real Estate Platform

We know exactly what keywords people are using to search online. We have segmented these keywords into groups and identified buying cycle stages so that we can approach them at just the right time. Most importantly, we know which keywords convert quality phone calls and do not use those that we know do not yield the desired prospect.

Market Data

Knowledge of the real estate market is paramount to success. Below are Google Trends charts showing historical data on how the real estate search market currently is trending. We use this data (along with other trends) to determine certain bid strategies for your campaign.

What is a real estate lawyer?

A real estate lawyer has a law degree and specializes in the legal aspects of property transactions. They work in both legal offices and courthouses. When a property transaction occurs, the vendor or buyer employs a real estate lawyer to ensure the transaction follows the laws.

What does a real estate lawyer do?

A real estate lawyer performs any legal duties involved with a property transaction. When a residential or commercial property is about to transfer from one owner to another, the real estate lawyer prepares documents for both the seller and the buyer to sign.

How to become a real estate lawyer

Aspiring real estate lawyers need to complete a long course of study ending with the bar examination. Follow these steps to become a real estate lawyer:

Salary and job outlook

Real estate lawyers earn an average base salary of $53,803 per year, according to Indeed Salaries. This figure depends on the location, size and success of the law firm. If you are a self-employed real estate lawyer, factors that can affect your income include:

Skills for a real estate lawyer

Real estate lawyers need soft skills that they have naturally and hard skills, such as legal concepts and terminology, that they gain during their education. Skills real estate lawyers commonly need to be successful in their careers include: