how to find clients as a lawyer

by Brandyn Kulas 9 min read

  • Friends and Family. Your friends and family will be one of the best referrals to help you find new clients as an attorney.
  • Join the Bar Association in Your Community. If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community.
  • Develop Your Online Presence. Social media and online browsers are great places to start finding clients as an attorney. Get started with a website.
  • Social Media. With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn.
  • Advertising. Two methods of online advertising for lawyers is by hiring a Google Adwords agency or a Facebook Ads agency / Instagram Marketing Agency.
  • Attorney Lead Generation Services. If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Full Answer

How do lawyers get clients?

How to Get New Clients as a Lawyer. 28% of Lawyers get new clients from directories; 31% of new clients you can get by referral from other attornies; 40% of clients find a lawyer on Google; 62% of clients came from friends; So, digital marketing for lawyers may bring you more than 50% of all possible customers.

What makes a great lawyer?

Top 9 Ways For Any Attorney To Generate a Huge Book of Business. A. Do not take any vendors you deal with for granted. Your dry cleaner, the person who mows your lawn, the mechanic who fixes your car—whomever you ... B. Do not take your …

What do clients want from their lawyers?

Oct 04, 2021 · Where should a lawyer advertise? What is the best way to get clients in this economy? Where do you find top-notch research and writing help? The answers to these questions will provide you with a wealth of information that can assist your practice.

Can a lawyer sue his client?

Dec 21, 2016 · Find your first clients In most cases, your first clients will be friends or family members, or people referred by them. While that’s a logical place …

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How do lawyers find clients?

Following ways can help to get first client as an Advocate (The list is not exhaustive):-Friends, Family & Relatives. ... Join the Bar Association of your Court. ... Public Speaking, Events, Conferences and Meet-ups. ... Social Media: A Powerful tool. ... Online Marketplaces and Platforms. ... Search Engine Optimization (SEO)More items...•Oct 20, 2020

How do I market myself as a lawyer?

5 Great Ways for New Lawyers to Market Themselves in 2020Get Focused. ... Write a Book or Legal Guide. ... Give Presentations to Lawyer Groups. ... Create a Website. ... Take to Social Media. ... Offer Free Seminars to the Public. ... Opportunities Abound.Jan 2, 2020

How do law firms get new clients?

Read on for a roundup of five tips aimed at helping lawyers get more clients.Work your contacts. As a law student, you probably heard over and over again about the importance of networking. ... Cultivate referral sources. ... Become a blogger. ... Keep networking. ... Understand online tools.Jul 11, 2018

How do I get my first client?

How to Find Your First Client: A GuideEducate yourself. The first key in getting clients is to know your market. ... Get an online presence. ... Leverage social media. ... Network. ... Use inbound marketing. ... Pet personal. ... Demonstrate value. ... Be consultative in your approach.More items...•Jan 29, 2021

Can lawyers promote themselves?

Remember that lawyers in India are not allowed to advertise. You cannot just go and boast about the cases you are doing or the kind of clients you have. Nor can you solicit clients until they approach you.Mar 11, 2019

How do you advertise an advocate?

Rule 36 of Bar Council of India Rules states that an advocate in India cannot solicit work or advertise, either directly or indirectly by circulars, advertisements, personal communications or interviews, or by furnishing or inspiring newspaper comments or producing photographs to be published in connection with their ...

How do you attract big clients?

Here are 10 tried-and-true tips to help you attract more customers.Offer new customers discounts and promotions. ... Ask for referrals. ... Recontact old customers. ... Network. ... Update your website. ... Partner with complementary businesses. ... Promote your expertise. ... Take advantage of online ratings and review sites.More items...•Feb 28, 2020

How do you bring clients?

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”Ask for referrals. ... Network. ... Offer discounts and incentives for new customers only. ... Re-contact old customers. ... Improve your website. ... Partner with complementary businesses. ... Promote your expertise.More items...•Apr 6, 2017

What is an attorney called?

In the United States, the terms lawyer and attorney are often used interchangeably. For this reason, people in and out of the legal field often ask, “is an attorney and a lawyer the same thing?”. In colloquial speech, the specific requirements necessary to be considered a lawyer vs attorney aren't always considered.

How do I find high paying clients?

How to Get High-Paying Clients? 9 Proven IdeasKnow Your Strengths. ... Get Clear on Your Ideal Client. ... Create a Portfolio Website. ... Let Them Find You. ... Be Active in Your Community. ... Demonstrate Social Proof. ... Sell Value Not Price. ... Create a Strong Support System.More items...

Where can I find clients?

How to Get Clients1) Find clients through your workplace.2) Find clients through business organizations.3) Tell friends and family you'd like more clients.4) Advertise for clients.5) Get clients through your personal activities.6) Get clients through referrals.7) Get clients through social media.Jun 25, 2019

How do I get my first 10 clients?

How To Get Your First 10 Customers Onboard?Identify the need.Identify your market.Position your Product as the Answer.Identify your first customers.Use your Network for Acquiring First Customers.Founders do the marketing.Listen to Your First Customers and Follow Up.Feb 1, 2021

How to attract more people to your website?

1. Deliver more useful information than your competitors do on a search engine optimized website (SEO). Create a page for each question your prospects and legal clients ask, and provide a meaningful answer. This will attract a lot more people to your site.

What happens if you don't have a website?

Literally, ALL your other marketing efforts will underperform or fail (and you’ll waste a lot of money) if you don’t have a website optimized to convert attention (visitors) into action (calls to your office or online inquiries, and/or people providing you with their contact info).

Is Google a directory?

Google itself is a directory of local listings, but it’s one of a hundred. In addition to curating your Google review ratings and keeping your profile up-to-date, there are other directories you should be on, too.

Is content marketing good?

This is your long-term strategy to Get More Clients Using Content Marketing. Yes, your website is filled with content. But content can get a lot more interesting—and a lot more practical—for your prospects.

Do lawyers need a website?

Marketing for lawyers is multi-channel: Yes, you need a great website that makes it easy for consumers to learn about you, decide that you know your stuff, and contact you. But you also need reviews on Google, Yelp, and Avvo.

Is networking scary?

And while the term networking can terrify shy folks, if you don’t view networking as the objective, it’s a lot less scary and sleazy. In fact, lose the term entirely: To me, the term means forced social events held for the purpose of career advancement. Instead, just be you—in public.

How do lawyers get clients?

One of the best solutions for how a lawyer can get clients is to stay connected with people you worked with early in your career. This includes your peers in college, law school, and your employers. Make sure you treat everyone you come into contact with as if he could be a future client.

What do clients want from an attorney?

Clients want attorneys who are likely to do the best work possible and make clear decisions. When you examine most organizations that are very successful and have been around for a long time, it is easy to see that they tend to look for “steady” people who are not particularly mercurial and seem quite competent.

What are the most important things to do in law school?

When people are in law school and even during their first few years out of law school, they tend to believe that the most important components of a successful law firm career involve (1) billing a lot of hours (meaning working hard) and (2) doing quality work. Very rapidly, however, young lawyers come to understand that just as important as doing ...

Who is your dry cleaner?

Your dry cleaner, the person who mows your lawn, the mechanic who fixes your car —whomever you can imagine is a potential source of business for you. Stay in touch with them and remember to always be nice.

What are some mistakes lawyers make?

One of the biggest mistakes attorneys (and even law students!) make, proving they do not know how to get new clients for a law firm, is ignoring that every single person they ever meet is someone who could be a client or will someday be in a position to be their client. Many attorneys believe that they are often being “smart” sizing up people they meet and trying to assess whether they could potentially be their clients. They may assume, for example, that the janitor in their building could never be their client. They may assume that the person who sells them auto insurance could never be their client. They may assume that someone who was once their biggest enemy could never be their client.

Who is the founder of BCG?

Harrison is the founder of BCG Attorney Search and several companies in the legal employment space that collectively gets thousands of attorneys jobs each year. Harrison is widely considered the most successful recruiter in the United States and personally places multiple attorneys most weeks. His articles on legal search and placement are read by attorneys, law students and others millions of times per year.

Can former employers give you business?

Your former employers (and all of the people within them) could possibly move to other employers and potentially be in a position to give you business. Your former employers may also have cases and other work they do not want to do but that you can do. Whatever the case, you need to realize that your former employers are people who are in a position to give you a great deal of work. DO NOT burn bridges wherever you go and make sure your former employers are always your advocates. Your former employers will be in a position to give you work and talk about you to others who can also give you work.

Why is online marketing important for lawyers?

The reason for this is that more than ever before, people are turning to the internet to seek legal help and find a lawyer.

How to build trust with clients?

The key to a good relationship with your clients starts with trust, and the best way to build trust is to establish your credibility in your community. Share your experiences and knowledge with a local university. Volunteer to talk at your law school about your field.

How to increase referrals?

Another good way to increase your referrals is to focus on a niche legal field and become known as the specialist. There are plenty of lawyers who do civil litigation or PI, and vying for referrals in those areas of practice is basically a popularity contest.

Is it easy to start a law practice from scratch?

Building a law practice from scratch is no easy task. By focusing on the strategies above you can get your law practice on the right track and land your first clients. The key is to just jump in and get started!

Why is it important to maintain an active blog?

Maintaining an active blog can make you more visible to clients through search engines, and social media is an excellent means for building your network and learning about your clients. Paid advertising can also be lucrative.

Can I pay to advertise on social media?

You can also pay to advertise through social media channels, which are both affordable and highly targeted — ensuring that you get the most value out of every dollar you spend. Not only can you set budget limits for your campaigns, but you can also define exactly the type of audience you’re looking to communicate with.

What does legal insurance cover?

These plans vary. Many cover most, if not all, of the cost of legal consultations, document preparation, and court representation in routine legal matters. Other programs cover only advice and consultation with a lawyer.

How long can you be in jail for a crime?

Constitution guarantees you the right to be represented by a lawyer in any case in which you could be incarcerated for six months or more. State constitutions may guarantee your right to a lawyer for lesser crimes.

Can you be incarcerated for six months?

If you are accused of a crime, the U.S. Constitution guarantees you the right to be represented by a lawyer in any case in which you could be incarcerated for six months or more. State constitutions may guarantee your right to a lawyer for lesser crimes. If you cannot afford a lawyer, either the judge hearing the case will appoint a private lawyer to represent you free of charge or the government’s public defender will handle your case, also at no charge.

How to find a lawyer for a lawsuit?

Here are a few other sources you can turn to for possible candidates in your search for a lawyer: 1 The director of your state or local chamber of commerce may be a good source of business lawyers. 2 The director of a nonprofit group interested in the subject matter that underlies your lawsuit is sure to know lawyers who work in that area. For example, if your dispute involves trying to stop a major new subdivision, it would make sense to consult an environmental group committed to fighting urban sprawl. 3 A law librarian can help identify authors in your state who have written books or articles on a particular subject -- for example, construction law. 4 A women's or men's support group will probably have a list of well-regarded family and divorce lawyers.

What is a lawyer referral service?

Lawyer referral services are another source of information. There is a wide variation in the quality of lawyer referral services, however, even though they are required to be approved by the state bar association. Some lawyer referral services carefully screen attorneys and list only those attorneys with particular qualifications and a certain amount of past experience, while other services will list any attorney in good standing with the state bar who maintains liability insurance. Before you choose a lawyer referral service, ask what its qualifications are for including an attorney and how carefully lawyers are screened.

What is Nolo lawyer directory?

Nolo offers a unique lawyer directory that provides a comprehensive profile for each attorney with information that will help you select the right attorney. The profiles tell you about the lawyer's experience, education, and fees, and perhaps most importantly, the lawyer's general philosophy of practicing law.

How much does a lawyer charge an hour?

Lawyers, of course, are prime sources of this information, but if you bought all the needed information at their rates -- $150 to $450 an hour -- you'd quickly empty your bank account.

What can a law librarian do?

A law librarian can help identify authors in your state who have written books or articles on a particular subject -- for example, construction law. A women's or men's support group will probably have a list of well-regarded family and divorce lawyers.

Do lawyers work with you?

Fortunately, many lawyers will work with you to help you acquire a good working knowledge of the legal principles and procedures you need to deal with your problem at least partly on your own. If you are hoping to represent yourself and use a lawyer only for advice, make sure the lawyer is open to that type of set-up.

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Networking

  • “Sigh.” I know, my thoughts exactly. We all know how exhausting legal networkingcan be. But for a lawyer starting their own firm (or frankly any professional entering a new field) this is one of the most important things you can do. A common mistake lawyers make is to network only with fellow attorneys. While fellow attorneys can be a great source of referrals, it’s also important to …
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Referrals

  • For most experienced attorneys, referrals are what keep them in business. Most young attorneys want to get to this level of sustainability quickly, but they may not know the necessary things they must do to get there. Cultivating quality relationships with both clients and lawyers is the key to building your law practice through referrals. That means you need to go above and beyond the b…
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Public Appearances

  • Public speaking is not always the first thing that comes to mind when lawyers brainstorm on how to generate new business, but it can be very effective nonetheless. The key to a good relationship with your clients starts with trust, and the best way to build trust is to establish your credibility in your community. Share your experiences and knowledge with a local university. Volunteer to tal…
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Online Marketing

  • Online marketing for lawyers has become a hot topic and a highly competitive space over the past decade. The reason for this is that more than ever before, people are turning to the internet to seek legal help and find a lawyer. If you want to have any chance of succeeding in today’s legal world, you’ve got to have a presence online, and you’ve got to use technology to help grow your l…
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Conclusion

  • Building a law practice from scratch is no easy task. By focusing on the strategies above you can get your law practice on the right track and land your first clients. The key is to just jump in and get started! Pick a strategy and run with it. It isn’t going to happen overnight. But, given enough time, and with a consistent effort, you will surely find success. We published this blog post in Jul…
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