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How Often Do Lawyers Need To Blog? Blogging has a direct effect on law firm website traffic. 99% of all private practice law firms have between 1 and 10 lawyers. According to one study, companies of this size that publish 11 or more blog entries per month do much better than companies that publish fewer posts.
Mar 20, 2013 · In many cases, giving yourself two or three months would be very reasonable, and you may only need to publish 20 pieces of content per month during that time. Note: If you are already on the front page, adjust the figures to include everyone ahead of you.
Dec 19, 2016 · A quick Google search will reveal the consensus among blogging experts and gurus. They agree that posting once a week is the absolute minimum and that two to three times a week (at least) is far better.
Feb 17, 2021 · As a law expert lawyer, I would definitely suggest lawyers should have blog because it gives a good platform to share your thoughts & people will get to know more about your law understanding. I manage my: https://kidd-defense.com website & update law news & blog whenever it is possible.
Each blog post should range from 800 to 2,000 words. Long-form content has become more credible according to Google algorithms and will support your firm's SEO efforts. Use bullets and lists as often as possible.
Through legal blogging, lawyers and law firms can reach audiences that may not have previously heard about their services but are looking for helpful content about their legal concerns.
A legal blog's primary purpose is to attract clients. Even so, blogging on legal issues will also establish your expertise in the law. When students, civic groups, journalists, and others are looking for lawyers to speak at events, they also search the web. Your blog will help them find you.Dec 17, 2021
Sixty-six percent of lawyers who use social media personally for professional purposes use it for career development and networking, including 48% of solos, 63% of lawyers in firms of 2-9 lawyers, 70% of lawyers in firms of 10-49 lawyers, and 80% of lawyers in firms of 100+ lawyers.Nov 9, 2020
Ten Tips on Creating a Great Legal BlogPut forth different perspectives. ... Write for readers, not lawyers. ... Use the title to grab their attention. ... Keep it simple and short. ... Organize your thoughts. ... Listen to your clients. ... Stay current and connected. ... Save data and statistics for a rainy day.More items...•May 30, 2016
For lawyers and firms looking to start their own legal blogs, here are five tips that will keep readers coming back for more.KEEP THE SUBJECT MATTER NARROW. ... KNOW YOUR AUDIENCE. ... POST REGULARLY. ... CONSIDER ADDING CONTRIBUTORS. ... LET YOUR PERSONALITY AND POINT OF VIEW SHINE THROUGH.Nov 28, 2018
Blogs provide a medium for the members of the legal community to write about the current trends in law, its development, criticise the loopholes, and discuss viable solutions with a broad reader base.Nov 5, 2020
By this reasoning, a “blog” post containing similar words of solicitation or invitation will be considered advertising. Further, regardless of specific content, a blog on an attorney or law firm's professional website will likely be found to be advertising, just as the website itself is advertising.
What Lawyers Should Post on FacebookShare articles and tips in your area of law.Share blog posts from your law firm.Share client feedback and testimonials.Share relevant local and national news.Post answers to frequently asked questions.Share firm events and news.Post motivational and inspirational content.More items...•Dec 10, 2021
According to a 2019 survey by Attorney at Work, 25 percent of lawyers use Instagram as part of their legal marketing efforts. That puts it firmly behind the more popular LinkedIn, Facebook, and even Twitter in industry usage rate.Aug 20, 2021
Even as early as 2010, 81 percent of divorce attorneys agreed there was an increase in social media evidence. They cited Facebook as the top source for online evidence, with 66 percent of those lawyers finding something useful for their clients on the social site.Dec 15, 2017
There’s a few things behind the scenes that lawyers should know about blogging. If you’re unfamiliar with how websites work and how Google shows your website to people searching you could be wasting your time blogging online.
Aside from the technical benefits your website receives with having a blog, there is considerable value when a lawyer blogs.
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Many newbies have this doubt. The short answer to this question is as many quality posts as possible.
Some asked me how many words I write per blog posts. It depends on the subject and for the sake of word counts, I won’t write.
One of my mentors shared that when you have 400+ posts on your site, your site will produce great results. I am trying it and I am not saying you need to have 400 posts on your site to succeed.
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This means they have a much shorter lifespan: somewhere between a few minutes and two hours, depending on how many accounts an individual user is following.
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due and productivity company Calendar. John is best known as an entrepreneur and connector.
Rules of thumb and suggestions hold only so much value, however. Though the information above is likely to be beneficial, you should use it primarily as a launching point. Ultimately, you’ll have to trust your own instincts and rely on the information and cues your readers provide.
Blog Update Frequency of Pro-Bloggers. Many pro bloggers love to update their blogs almost daily or even multiple times a day. However, most of them run other online marketing businesses besides blogging. So they may get less time to concentrate fully on blog updating.
Generally, a micro-niche blog contains an in-depth explanation on a specific topic. That means you will not get regular stuff to write on that blog.
Ask a few questions to yourself like: 1 How frequently you love to write an article? 2 How much information you have learned that can be shared? 3 Do you prefer to prepare an in-depth article? 4 How long is the average blog post, you generally write? 5 How much time can you allot for blogging?
A blog editorial calendar is a sort of content calendar that helps to manage your blogging schedule in a more effective way. Print publications have been using an editorial calendar for centuries. It’s an effective way to visualize and plan your content publishing schedule.
Posting once or twice a week, or even once a month, will let you write a little more in-depth about your topic. It’s been shown that longer posts will get your more shares and links.
If you post every day, you run the risk of burning yourself out. Writing for your blog will become a chore and something you dread every day. Add in competing pressures of your personal and family life, and you may not be able to keep up.
Frequent posting is also a good idea if you have a loyal and engaged audience that visits your site regularly. Having fresh new content on a daily basis will encourage them to visit your site as part of their daily routine. Your blog will also enjoy a lot of love from search engines when you post daily.
Starting a blog is hard work, but so is keeping it going long-term. By publishing valuable content on a schedule that works for you and also satisfies your readers, you’ll make sure your blog is successful for years to come, all without burning yourself out.
Some types of blog posts are much faster and easier to create than others. Make sure your blog topic or style has enough content for you to write about and keep your readers coming back. If not, consider changing to a less frequent schedule, or broadening your blog niche.
Business 2 Community has published an infographic featuring 13 blogging statistics. Out of that, I would like to highlight the first three stats:
Evergreen content (or timeless blog posts) are blog posts that is relevant for a longer period of time. In other words, evergreen content won’t require any maintenance or updation (say for the next 12–18 months).
When you update your old blog posts, it improves the quality of the blog as a whole because your blog will then be delivering more relevant information. You can update the content by rewriting the whole article (by increasing the quality) or just the relevant parts of the article.
OK – here’s what I’d do if I was creating a strategy to launch a new blog. Following this strategy would leave you with around a month of content and content ideas ready to go!
I’d love to hear about your blog launching strategies? Do you publish many posts before launching or have posts ready to go? Any other tips for new bloggers?