how can a family lawyer generate new business

by Celestine Ziemann IV 9 min read

Most lawyers generate business by building relationships, usually through personal contact. Unfortunately, many opportunities for contact — from entertaining to visiting to attending conferences — are currently off the table or vastly changed. Yet clients are still hiring lawyers.

8 Marketing Tips to Get More Family Law & Divorce Clients
  1. Create Amazing Service Pages. ...
  2. Write Articles & Evergreen Content on your Clients' FAQs. ...
  3. Include at least 1 Call to Action per Page. ...
  4. Build a Referral System. ...
  5. Position your Firm as Family Law and Divorce Specialists. ...
  6. Use Social to Share your Articles.
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Nov 20, 2019

Full Answer

How to get business as an attorney?

In order to get business as an attorney, you need to get out and meet people and expand your comfort zone. You need to learn how to break down the boundaries of formality and form relationships with people outside your immediate influence.

Do you know how to get new clients for a law firm?

One of the biggest mistakes attorneys (and even law students!) make, proving they do not know how to get new clients for a law firm, is ignoring that every single person they ever meet is someone who could be a client or will someday be in a position to be their client.

Do lawyers who specialize get more business?

These people may have the ability to refer relationships to you or they may not. If you do not start to form relationships, however, then you will not be someone who can get business in the first place. Get out and form relationships! 6. Lawyers Who Specialize Get More Business Than Those Who Do Not You need to specialize.

What are the best sources of future business for attorneys?

One of the best sources of future business for most attorneys is the people you worked with early in your career. This includes your peers in college, law school and your employers. Make sure you treat everyone you come into contact with as if they could be a future client.

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How do lawyers attract businesses?

In summary, lawyers get new clients by two major methods–referrals and reviews. By utilizing networking skills and events, you can get your name out there and let people know that you are a reliable, trustworthy source of legal representation.

Can a law firm own another business?

A law firm may form and invest in a non-legal services subsidiary (which the firm would also represent). There is nothing per se improper about this action, but the law firm must be cautious.

What is the most a family lawyer can make?

The salaries of Family Lawyers in the US range from $44,617 to $797,929 , with a median salary of $213,447 . The middle 57% of Family Lawyers makes between $213,449 and $408,260, with the top 86% making $797,929.

In what ways can a lawyer assist an entrepreneur when starting a business?

A lawyer can assist with employment contracts, vendor contracts, partnership agreements, confidentiality agreements, stock purchase agreements, leases and letters of intent. The list goes on and on depending on the type of business.

Can a law firm be an LLC?

Most states allow law firms to operate as LLCs or as professional limited liability companies. For example, New York and Florida allow PLLCs, and Texas allows law firms to be LLCs. California explicitly does not allow lawyers to be LLCs, as no business for which a professional license is required can operate as an LLC.

What is the sole owner of a law firm called?

Law Firm Partners Often called shareholders, they are owners and operators of the firm at the same time. The law firm can take many forms and structures. Firms with just one attorney are called sole proprietorships.

Which state pays family lawyers the most?

Best-Paying States for Lawyers The states and districts that pay Lawyers the highest mean salary are District of Columbia ($197,100), California ($179,470), New York ($174,060), Massachusetts ($169,120), and Connecticut ($158,190).

What is the highest paid lawyer?

Highest paid lawyers: salary by practice areaTax attorney (tax law): $122,000.Corporate lawyer: $115,000.Employment lawyer: $87,000.Real Estate attorney: $86,000.Divorce attorney: $84,000.Immigration attorney: $84,000.Estate attorney: $83,000.Public Defender: $63,000.More items...•

What is the highest paying job?

anesthesiologistThe highest-paying job in the world, in a traditional sense, holds the number one spot in this article: anesthesiologist. They are also the only job listed above $300,000 a year. The list, however, does not take into account mega-CEOs like Warren Buffett and Jeff Bezos, who make considerably more than that.

Can a lawyer be an entrepreneur?

"Lawyers turn out to be immensely successful entrepreneurs”. History says that this statement is pretty much true to an extent. Law graduates now operate in various fields, from ICT and mining to the airline industry.

What does a business lawyer do?

A business lawyer is responsible for assisting corporations with legal matters. Their role is to ensure everything done at the company is legal and above board. From mergers and acquisitions to incorporations and bankruptcies, every legal aspect related to the company's business activity will be under your purview.

Why should a lawyer be consulted when starting a new business?

A good business attorney will provide vital assistance in almost every aspect of your business, from basic zoning compliance and copyright and trademark advice to formal business incorporation and lawsuits and liability. First, some general rules about dealing with lawyers: If you are being sued, it's too late.

How can a lawyer change his life?

You require to apply a tactic where you are able to show flexibility and always searching for clients . Keep your fears aside like you think you are not a good marketer because it is possible that you are good at marketing but you do not believe in it.

How to make people believe in you as a lawyer?

To make people believe in you and choose you as the lawyer, it is required that you are familiar with them. Familiar relationships begin when you wish them on special occasions and are updated with them. Try to forward articles of their interest. This makes people understand that you are there.

Why do people show interest in lawyers?

People generally show their interest in a lawyer they find caring about their issues and problems. When a lawyer focuses on his work seriously, it is easy to get more work as well. When you show your interest in your current work, you show your potential towards your work.

How to stay in the long run as a lawyer?

To stay in long run, you need to show your work and be truthful to your work to clients. # 3. Talk About Your Work. When you talk about your work, whether people get it or not as they have very little knowledge about your profession, they consider you seriously as a lawyer.

What does it mean to be a good lawyer?

A good lawyer is one whom people find easily when they require relevant services. If you are specialized and good at work, people will approach you automatically.

Why is it important to set up a good example?

To set up a good example is important as you need to represent that you are an efficient lawyer to represent their firm and even the best suitable one. Generally, clients look for a set of concerned such as level of honesty.

When was it easy to make money on the internet?

In the period 1997 to 2000, it was quite easy to make money using the internet. This duration was full of enthusiasm for internet users and named “land grabbing” as they were making good returns. In spite of this period of time, many people were losing the money as well.

Why is it important to have a family lawyer?

It’s important for the modern family lawyer to develop a marketing-consistent strategy and embrace technology as a powerful promotional tool, rather than allowing a limited online presence to potentially hurt your reputation. Here are some tips on growing your family law practice.

Why do lawyers complain about not having time?

Many lawyers complain that they don’t have time for marketing and business development. They operate on the theory that if they are excellent lawyers, they will naturally attract new business. It is true that being an excellent lawyer is a prerequisite to developing a large book of business, because if you don’t attend to your existing clients ...

1. Cross-Sell

Any conversation about lawyer business development should start with existing relationships: Are there opportunities to do more work for the clients or referral sources you already have? Start by preparing a “gap analysis” for a specific client, reflecting past representation (both substantive and geographic) as well as areas where you have not represented the client.

2. Be Visible

As the saying goes, “Out of sight, out of mind.” If you want to be on the shortlist for new files or referrals, you will need to be top of mind. Send out substantive information and helpful tools to prospects on a regular basis. If you do this more than your competition, you will have an edge.

3. Make Proactive Pitches

Many companies are using the pandemic as an opportunity to reassess their legal needs and relationships (read: budgets). This could be a great time to see if you can throw your name in the hat. Ask for an opportunity to submit a proposal or make a virtual pitch for new business. Nothing ventured, nothing gained!

4. Expand Institutional Relationships

When lawyers were traveling, attending conferences, or entertaining contacts, it usually meant that attention was focused on one or a small number of people from the targeted entity. Since most contact is virtual now, you can involve more people.

5. Respond Immediately to Inquiries

The passage of time is magnified in an environment where people are sheltering in place and working from home. If you receive a request for a proposal or invitation to pitch, or even a simple inquiry about an issue, a prompt response may be the thing that puts you at the top of the list for the business.

6. Set Up Conversations

Finally, do your best to connect with people and have conversations. Plan a virtual meeting with some contacts from a specific industry; share intel on what you’re hearing or what you’re seeing in their space and invite them to talk to one another.

Stay Vigilant With Lawyer Business Development Efforts

I know it’s hard to imagine that you can implement lawyer business development when you’re feeling somewhat isolated and your usual practices are constrained. But there are still ways to develop relationships and new business despite the restrictions on activities. Be persistent, be helpful, and stay vigilant with your efforts.

The need for analysis and a strategic plan

Develop a marketing plan. Remember that the journey (i.e. the analysis and research) is often more important than the destination (i.e. the plan). Follow the simple strategic steps:

Traditional methods of marketing

There are traditional models of law firm marketing – that continue to serve some firms (even very large ones) extremely well. I categorise the different methods as follows:

Changing families and changing needs

I presented an array of statistics and trends to show how dynamic the family market has become. For example:

Commoditisation, innovation and new services

Read my other comments on this important topic. Better still, read the work of Richard Susskind. For relevant examples, see Mogers law firm work on a modularised approach to family law or the downloadable legal “products” at Nelsons.

Impact of digital marketing and social media

The statistics relating to social media are changing all the time so check the latest ones:

Other approaches

I am constantly finding new approaches to marketing family law, for example:

How many children does a business owner have?

Often a business owner will have several children, and not all of them will be equally interested in the business. For instance, suppose an owner has three children – Peter, Paul, and Mary – and while Peter and Mary are enthusiastic about the business, Paul has chosen a very different career path. One option is to give or sell ...

Why do business owners think their children will benefit from having an ownership stake in the business?

Some business owners think that their children will benefit from having an ownership stake in the business while they learn to manage it. Some owners worry that as they get older, they might no longer be competent to fully run the company’s affairs.

Can you transfer non-voting business interest?

And if you’re not comfortable giving up control, it’s usually possible to split the ownership of the business into voting and non-voting interests, and for now you could transfer only non-voting interests.

Can a business be transferred to your children?

However, there’s no question that dealing with a family business is an essential aspect of planning your estate. Here’s a broad, general look at some of the ways in which a business can be transferred to your children: ► Put it in your will. You can give your interest in the business to your children in your will.

Can you transfer a family business to the next generation?

Many people who seek estate planning advice are owners of family businesses, and one of their chief concerns is how to pass on the business to the next generation. The fact is, there are almost as many ways to transfer a family business as there are family businesses. There’s no way to know what’s best for you without a thorough discussion ...

Can a child buy a business?

Of course, the children might not have enough assets of their own to buy the business for its fair market value. But that’s okay; there are many alternatives. For instance, you could sell an interest in the business in return for a promissory note.

What is the first thing to understand about law firms?

The first thing to understand is that your law firm needs to think about its role in legal services and offerings. Understanding this is key, as it directly translates into how to think about your marketing and client acquisition strategy. Many areas of law are consumer-facing.

How to generate new clients?

Arguably one of the best methods for generating new clients is through referrals. This is a large part of the overall objective of what is known as business development. For lawyers, there are two main channels for referrals:

How to get new clients?

Arguably one of the best methods for generating new clients is through referrals. This is a large part of the overall objective of what is known as business development. For lawyers, there are two main channels for referrals: 1 Other attorneys 2 Your current and past clients

What to write about when looking for a lawyer?

When considering what to write about, there’s no better place to find topics than in a search engine . This works especially well for commercial attorneys and firms seeking to attract smaller clients. Keep in mind that you want to focus on topics that are most likely to be searched in your state or jurisdiction. Focus on content geared towards smaller companies and individuals seeking legal information for their business.

Do lawyers need to think about B2B marketing?

Corporate and business lawyers, therefore, need to think about their marketing in terms of B2B advertising and marketing. There’s always a lot at stake when it comes to any form of legal issue. However, with business and corporate lawyers, like with many B2B companies, several things tend to ring true:

Which is the best social media platform for business?

Facebook is going to be the best social media platform to use for the lowest end in terms of revenue and business size. If you’re just starting a business and corporate law practice, then this could be a great opportunity for you to get started early on in your career.

Is social media a good source of leads?

Like in consumer-facing areas of law, advertising and social media can still be effective tools and sources for leads. It will depend on several factors, such as what type of clients you’re going after.

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