Most personal injury cases involve car accidents so its logical that billboards – which target drivers and passengers of motor vehicles – are widely considered a good way to optimize ad spend. The Florida Bar regulates lawyer advertising.
So, you ask, why do the lawyers advertise for personal injury cases? Very simple, money. This is how it works. The lawyers spend a fortune advertising on TV and on billboards with their over-the-top advertisements and they are extremely successful in getting you to take the bait by calling them.
Does Florida have too many lawyers? Since 2000, the number of licensed attorneys has swollen from 60,900 to 96,511. In the same period, five new law schools have opened, cranking out even more lawyers to join those bemoaning the diminished rewards of their chosen career.
What can be called the modern era of attorney advertising began on June 27, 1977. That was the day the U.S. Supreme Court handed down its decision in Bates v. State Bar of Arizona, essentially striking down prohibitions against advertising by attorneys.
Well-placed ads can help law firms secure more multi-million-dollar cases. Relative to the specific field of practice, reaching viewers at the right place and time is essential to any media buying strategy. Establishing Relationships: Commercials establish connections between the attorney and their community.
Another reason for so much advertising is that we have a lot of car crashes, DUIs and insurance claims in Las Vegas. Simply having a high volume of people who need legal counsel, especially for personal injury, traffic and/or small claims cases, means more advertising for those services.
Number of Active & Resident Lawyers Per CapitaNO. OF LAWYERS PER CAPITA BY STATE (2013)RANKSTATENO. LAWYERS ACTIVE & RESIDENT (2013)1.District of Columbia51,9282.New York166,3173.Massachusetts43,00850 more rows
New York has the highest number of lawyers per capita, with 9.5 attorneys for every 1,000 people, according to the profile. In New York City, there are 14 attorneys for every 1,000 people.
The Florida Bar started out as a small group of lawyers in 1889. Today, the Florida Bar has grown into a mandatory bar association of more than 107,000 attorneys licensed to practice law in the Sunshine State.
The advertisements can be misleading and might lead to unhealthy competition, and its expenditure may result in inappropriate fee hikes and deterioration in the quality of services provided by the lawyers. It is regarded as unprofessional and unethical.
In some interesting quotes, the majority stated that a ban on lawyer advertising serves to “inhibit the free flow of information and keep the public in ignorance.” They also pointed out that “[b]ankers and engineers advertise, and yet these professions are not regarded as undignified.”
Leading market research firm Arbitron asserts that while billboards are effective at getting people to “think” about messages, they don't necessarily directly lead to actions — including making phone calls or visiting websites.