The recent 2019 “ABA Profile of the Legal Profession” report says that only 25% of lawyers personally use or maintain a presence on Twitter for professional purposes.Sep 18, 2019
Using Twitter is a way for a law firm to demonstrate its knowledge in an area of practice and to connect with potential clients. Lawyers can use Twitter to network with other lawyers. Something one lawyer picked up at a seminar, knows about particular judges or learned from trying a case could be helpful.Dec 6, 2019
How to leverage Twitter to market your business in 2021Promoting a company on Twitter: 5 things to do. Create an account. Create a network. Publish quality content on a regular basis. Use # wisely. Advertise.2021 Twitter updates. Twitter Blue. Twitter Spaces. Thumbs down.Aug 27, 2021
How? Hashtags. During a one month period, DLA Piper used on average, 202 hashtags – the most of any firm on this list. Not only is this a great way to further spread their content, but to categorize different tweets, making them more accessible to audience members looking for a specific topic on Twitter. Another plus? DLA Piper has not one, but seven Twitter handles! The firm separated each handle geographically, enabling the Twitterverse to follow the account most relevant to them.
With over 67,000 followers, this firm is in no shortage of an audience. Dominated by imagery, White & Case’s Twitter feed is all about aesthetics. It’s proven that social media posts featuring visuals tend to be much more engaging than those without. White & Case also has very little curated content, with the majority of posts featuring either an original graphic or a link to the White & Case website. In comparison to the other firms on this list, White & Case also has a lower average number of tweets, making each one far more impactful.
Equally beneficial to advertisers, business owners, entrepreneurs, and lawyers alike, the various social platforms have the ability to reach audience members all around the globe, serving as an ideal communication tool. When social media comes into consideration, the capabilities of Twitter are often misjudged.