The 5 Types of Influencers You Need to Know 1 Mega-Influencers. With more than a million followers, mega-influencers are highly visible on social media due to their celebrity status. 2 Macro-Influencers. ... 3 Mid-Tier Influencers. ... 4 Micro-Influencers. ... 5 Nano-Influencers. ... 6 Learn More About Influencer Marketing. ...
With a slightly smaller audience size between 500,000 and 1 million followers, macro-influencers may be celebrities, TV personalities, athletes, or thought leaders. Since they can leverage their reputation to gain followers on social media, brands can expect a high price tag—though not as hefty as mega-influencers.
Influencer marketing has become wildly successful. Brands are making more than 5x what they spend on working with influencers – when they find the right ones to work with, that is. And that’s the first challenge: identifying the best types of influencers to deliver real results for the brand.
Mid-Tier Influencers Mid-tier influencers may not be celebrity status, yet they remain a powerful group of content creators trusted by their followers. With audiences between 50K and 500K, this type of influencer offers brands a wide reach and slightly more engagement than macro- or mega-influencers.
The different types of social media influencers defined by follower count are:Nano Influencers.Micro Influencers.Macro Influencers.Mega Influencers.
It took the mass adoption of social media for today's three influencer personas to evolve: mega-influencers, macro-influencers, and micro-influencers.
Influencer marketing commonly divides influencers into five groups: mega, macro, micro, meso and nano. This classification is often based on the number of followers influencers have on Instagram.
Ronaldo comes out top on the highest paid Instagram influencer list, making $1.6 million per sponsored post. His 318 million followers are privy to several of those sponsored posts, including his paid partnerships ranging from Nike to his own underwear line.
Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.
Bloggers and vloggers are the two most popular types of influencers. They're typically macro and mega influencers thanks to their large follower counts on their blogs or YouTube channels.
Our data revealed that there are between 3.2 million and 37.8 million influencers in the world, who are on Instagram, YouTube, and TikTok.
Micro influencers are always a great resource because they have from 5K to 50K followers. They have a very committed audience and they are experts on their field.
Influencer pods are groups of influencers that work together to boost one another's engagement in a quid pro quo relationship. Because getting high-paying brand collaborations frequently depend on high engagement metrics, these influencers intentionally raise each other's likes, comments, and shares.
There's a lot to learn from top influencers about how to be successful.Charli d'Amelio (47.7 million followers)Zach King (24.5 million followers)Pewdiepie (21.8 million followers)David Dobrik (12.3 million followers)AuronPlay (17.5 million followers)Ajey Nagar (14.9 million followers)More items...•
In the year 1760, the concept of influencers began. A potter named Josiah Westwood created a tea set for Queen Charlotte and publicized himself as the “Potter of her Majesty.” This title and the royal family's stamp of approval deemed his brand as a staple and is called the “father of modern marketing”.
Here are the Top 40 Instagram Influencers:Cristiano Ronaldo - @cristiano. ... Selena Gomez - @selenagomez. ... Kylie - @kyliejenner. ... Leo Messi - @leomessi. ... Kendall - @kendalljenner. ... Beyoncé - @beyonce. ... BILLIE EILISH - @billieeilish. ... Ariana Grande - @arianagrande.More items...
Micro influencers are always a great resource because they have from 5K to 50K followers. They have a very committed audience and they are experts on their field.
Influencers fall into certain categories based on their reach:Nano-influencers: 1,000–10,000 followers.Micro-influencers: 10,000–50,000 followers.Mid-tier influencers: 50,000–500,000 followers.Macro-influencers: 500,000–1,000,000 followers.Mega-influencers: 1,000,000+ followers.
Developing a Social Media Strategy: Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners.
Developing a Social Media Strategy: Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners.
A celebrity is someone who has amassed a million followers on social media.
Influencer marketing campaigns are an effective way to connect with your target audience.
Multi-type influencers, micro-types, advocates, referral-tors and loyalists. In influencing marketing, there are six major types of influencers, which can be broken down into several types — Mega, Macro, Micro, Advocates, Referral-to-Revenue, and Loyalist Marketing
Those who work with macro-micro influencers that grow their followings from 500k to 1m can be considered mega- influencers, for instance. Influencers with followers of 50k to 500k tend to be in the mid-tier.
Super influencers have huge audiences with a Instagram engagement of 7x in the case of Nano influencers. Nano Influencers have small yet powerful audiences as well: They get 1 K-1K to 10K followers.
Among mega influencers there are over 500K, 2m and 3 million combined.
It is common for influencer marketing firms to divide Influencers into five groups. In order for Influencer Marketing to be successful, they need to have a significant number of followers on their influencers’ Instagram profiles.
And that’s the first challenge: identifying the best types of influencers to deliver real results for the brand. Especially when there are five different types of influencers to choose from: 1 Mega-influencers with more than a million followers (think celebrities) 2 Macro-influencers with 500K to 1 million followers 3 Mid-tier influencers with 50K to 500K followers 4 Micro-influencers with 10K to 50K followers 5 Nano-influencers with 1K to 10K followers
That’s because micro-influencers have an intimate connection with their followers and tend to be more niche-focused. Eighty-two percent of consumers are more ...
With the smallest follower count, nano-influencers offer brands a modest reach and probably a narrower one, too. However, what brands lose in reach they gain in engagement rates. Nano-influencers have the highest engagement rate of any influencer type, at 8.8 percent. Content is hyper-authentic and personalized for the audience, so brands working with this type of influencer can expect a different experience in this way.
Mega-Influencers. With more than a million followers, mega-influencers are highly visible on social media due to their celebrity status. They’re very active on social platforms where their audience spends time, and they generate a ton of engagement.
Some nano-influencers don’t even charge brands, as they are building their following and partnerships with brands.
Points to consider: Content from micro-influencers is less polished but may feel more authentic than content from macro- or mega-influencers. This may influence the amount of success a brand experiences with influencer marketing, depending on business goals.