5 lawyer blog topics to write about on your firmâs website
Your topic should have real-life cases to illustrate your points. Law is a popular discipline among humanitarian sciences that have a wide range of research areas. Some common law research areas include business law, commercial law, environmental law, international law, medical law, constitutional law, cyber law, family law and so on.
In 2018, 24% of law firms reported having a blog, so if you arenât blogging, your competitors probably are. Donât lose out on prospective clients. Maximize your marketing channels by targeting compelling legal blog topics on your firmâs blog.
These legal blog topics will help you attract the audience you want to target. And that makes for a higher chance of converting website visitors into clients. 3. FAQs Articles describing frequently asked questions are another excellent blog topic idea. FAQs are so valuable that many lawyers have created dedicated FAQ pages.
Thatâs true for blogs as well. Having the right strategy is key to securing new clients with your blog. Blogging strategies take in-depth industry and competitor analysis, as well as thorough keyword research for search engine optimization. Plus, youâll need some top legal blog topics to help you target the right audience. 1. Recent changes in law
Let's take a look at the most popular types of blogs that exist:Fashion Blogs. Fashion blogs are one of the most popular types of blogs on the internet. ... Food Blogs. Food blogs are another popular blog type. ... Travel Blogs. ... Music Blogs. ... Lifestyle Blogs. ... Fitness Blogs. ... DIY Blogs. ... Sports Blogs.More items...â˘
In fact, roughly 1 in 4 law firms today maintain a blog, while nearly 3 in 4 attorneys have a professional presence on social media. Although blogging can confer many benefitsâfame, fortune, the adulation of your peersâit can also have its drawbacks.
As you enter your career, there are several skills you'll want to develop as a lawyer, including:Analytical and research skills. ... Attention to detail. ... Organizational skills. ... Time management. ... Persuasive communication. ... Written communication skills. ... Interpersonal skills. ... Technical skills.More items...â˘
Legal issue or issue of law is a legal question which is the foundation of a case. It requires a court's decision. It can also refer to a point on which the evidence is undisputed, the outcome of which depends on the court's interpretation of the law.
The following are some pointers to be kept in mind while writing law blogs:Choosing the Right Topic. ... Research. ... Clarity of Thought. ... Language. ... Style of Writing. ... Arguments, Suggestions & Conclusion to have a Proper Basis. ... Case Law Analysis & Discussion. ... Place for Feedback & Active Discussions.
For lawyers and firms looking to start their own legal blogs, here are five tips that will keep readers coming back for more.KEEP THE SUBJECT MATTER NARROW. ... KNOW YOUR AUDIENCE. ... POST REGULARLY. ... CONSIDER ADDING CONTRIBUTORS. ... LET YOUR PERSONALITY AND POINT OF VIEW SHINE THROUGH.
Here are the top 5 qualities of a good lawyer: responsiveness, analytical skills, good research skills, speaking skills, and listening skills. and understand it on the spot. When a case is in session, curveballs will likely be thrown and they have to be able to interpret and respond to them appropriately.
Law (main motivation: serving and protecting society)applying rules and regulations.influencing people.legal matters.persuading people.protecting others.social justice.solving difficult situations.working with those who have lost direction.
Below are ten traits that are common to the best lawyers in the United States.Passion for the Job. ... Compassion for Clients. ... Great Communication Skills. ... Willingness to Listen. ... Knowledge of the Law. ... Strong Writing Ability. ... Creativity. ... Good Judgment.More items...â˘
In legal use, an "issue" means a point disputed by parties to a lawsuit. Legal issue may also refer to either a person's lineal descendants or a group of securities offered for sale. An issue of law is a question of how a law is applied rather than a question of fact.
One of the most common legal issues is personal injuries. If you should be injured and the liability lies with a third party, you can hire a lawyer to help you recover damages to cover medical expenses, loss of wages, and pain and suffering. Injuries include motor vehicle accidents, workplace injuries, and dog bites.
Oral arguments are spoken presentations to a judge or appellate court by a lawyer (or parties when representing themselves) of the legal reasons why they should prevail.
Tying your blog post to current events, recent developments, trends and news headlines will bring relevance and importance to your message and help draw in readers.
Information that guides and informs the user is one of the most effective ways to expand your readership and increase your authority on the web.
Do you have news within your law firm that you want to share? Feature firm news in a blog post or summarize a press release in your own words and link to the release within your post.
Showcasing the talent within your legal team will help you build trust with your reader and convert readers to clients.
Discuss upcoming events within your law firm, community or industry. In addition to information about when and where, discuss speaker qualifications, event highlights and why readers should attend.
You can create a list for almost anything. Lists are simple to write and popular with readers.
Interviews are an easy way to create engaging content. You can create an interview series and include a photo of your interviewee to enhance the post.
Many lawyers donât like the idea of blogging as they donât want to be mistaken for providing legal advice. One discussion I had recently with a law firm client was on the subject of their personal injury blog. The topic we had given them to write was âdoâs and donâts when talking with an insurance adjusterâ. Their hesitation in writing the article was that they didnât want to give any advice on the matter, because they usually handle this for their clients and its generally a terrible idea for people to talk to the insurance adjuster. There are simply too many situations for the individual talking with an adjuster to go wrong.
Keeping with the train of thought on press and media, writing articles about newsworthy and high profile cases is a great way to generate more attention for your firm. Commenting or giving your professional opinion about the events, situation or handling of the legal proceedings can draw the mediaâs eyes to your firm and lead to mentions. Itâs unlikely to occur the first time, but eventually this method will position your firm as an authority on these types of topics.
Probably the most overlooked part when it comes to SEO (search engine optimization ) for many businesses, including attorneys and law firms is blogging. Blogging regularly for your firm can be an incredible source of new traffic for your firm. When performed correctly, that traffic will translate into a steady source of new clients.
Writing a blog post about a big case your firm tried and won is important. This is good for media attention, SEO and traffic as well as social proof. Featuring this article on the homepage of your website or landing page can emit a sense of credibility and may generate several more conversions alone.
It also helps both parties (client and law firm) get the most out of the initial consultation by instructing the consultee on what they need to bring to the first meeting so that the lawyer can prepare a snapshot of their case.
When looking for topics and legal questions to answer on your blog, forums can be a great source for ideas. Search law and legal topics on popular forums like Reddit and Quora to find what questions people are asking about online. A unique advantage to this technique is that many forums, including these show âviewâ or âhitâ counts. This indicates how many people viewed the question or topic. This can be a good indicator of the popularity of the question or topic when making a decision on whether to write about it or not.
For instance, if you practice family law, then the subcategories you write about will include: Divorce. Child Custody. Child Support. Spousal Support.
The benefits of blogging for law firms and lawyers are indisputable.
When you are writing for your law firmâs blog, be sure to keep your language natural.
If you are a busy practicing attorney, the reality is that regular, effective blogging can easily slip through the cracks. It takes a significant amount of time to come up with a blog topic, write the blog, edit it, optimize it, find appropriate images, and post it onto your site.
Law firm SEO is an especially valuable tool because of the exponential and time-oriented growth. Youâll be able to see results for years to come if you implement the right practices. Here are some of the benefits of hosting a legal blog on your website: Improved SEO and organic traffic on your website.
If youâve been in business or around marketing for any amount of time, you may have heard about SEO or Search Engine Optimization and the benefits that it can have on your website. If you havenât, make sure that you click that link and learn more. Law firm SEO is an especially valuable tool because of the exponential and time-oriented growth. Youâll be able to see results for years to come if you implement the right practices. Here are some of the benefits of hosting a legal blog on your website: 1 Improved SEO and organic traffic on your website. 2 Develop relationships with potential and existing customers. 3 Become an industry leader by providing valuable information to consumers. 4 Provide value and education for your readers. 5 Offer resources and a place to keep information that you can send to potential customers. 6 Generate leads for your business.
You can avoid a lot of the pitfalls of starting a legal blog by hiring the right law firm SEO agency. SEO agencies save you time and money by creating a blogging strategy that works from the startâno need for trial and error on your own.
2. Legal advice for your area of specialty. Dishing out legal advice for your area of specialty , such as divorce or criminal defense, is another way to build a strong foundation for your blog. For example, if you practice elder law.
Either way, myth-busting blogs help target important keywords and positions your firm as an industry leader.
Create goals. The last thing you want is an aimless blog. Clear goals, such as increased web traffic or authoritative blogs to share with clients, drive a blog forward. So before you start blogging, remember to define your goals and create a content strategy to match. Follow a publishing schedule.
By inputting a question word plus a keyword in the Google search bar, you can discover related topics .
Most successful blogs have one thing in common, consistency. If you want your blog to secure prospective clients, creating a publishing schedule makes for a consistent, quality blog. And that leads to more web traffic, which we know means more client leads. Write more and include more pictures.
Keyword research is a critical aspect of search engine optimization (SEO). It involves finding important topics and keywords that your target audience searches for. Then, you create content that targets those keywords in your blog, improving your ranking in search engines. Create goals.
As with anything, one of the most important parts of starting a niche legal blog is simply to get started. Donât worry about every post being perfect: Itâs more important to start getting posts out there so that you can learn as you go. Follow these steps, and youâll be well on your way: 1 Get a blog (WordPress is probably one of the best blogging platforms) and give it a name that makes sense. Your law firm name or practice area is a good place to start. 2 Sit down with a notepad and write down your areas of expertise and law-related topics that youâre interested in. Start with five. If you actually like what youâre writing about, blogging becomes a much easier (and dare we say more fun) process. Seriously. 3 Set yourself a deadline every week to get a post up. Consistency will help you keep up your writing habit. 4 Get posting. Be professional and all that, but also let your personality permeate your writing. This is your blog and your space to share information with people who know nothing about you. How do you want your law firmâs brand (and your personal brand) to come across?
Having a blog can help with your website SEO, and by extension, help potential clients find you online. However, Kevin is adamant that this isnât whatâs most important. Lawyers should worry less about SEO and more about writing quality posts.
Kevin suggests using news aggregators or Twitter lists to keep track of whatâs going on in spaces related to your area of practice, sharing the news, and adding your commentary. If you do very well at it, your side of the story may even be picked up by news outlets.
A blog that simply focuses on a specific practice area, such as employment, tax, or environmental law, would be too broad. Focusing on a small geographical area would be better bet. For instance, Kevin pointed to Kysa Crusco of Bedford, New Hampshire, whoâs done extraordinarily well building her name as a family lawyer in her small city through her New Hampshire Family Law Blog.
Well, thereâs a way that accomplishes all thisâand more. Itâs simple. It makes your law firmâs website easier to find online by people who are looking for legal services . And it costs you nothing. Yes, you guessed it: itâs a blog. Whether you work with hundreds of lawyers in Big Law or work for yourself, your law firm should be actively blogging.
For Kevin, however, âblogging is not about thinking of things to write ⌠blogging is a conversation.â. By keeping an eye on current events related your niche and adding your commentary, he says youâll never be stuck for a subject to write on, even if youâre blogging about an extremely focused topic.