what every lawyer should be doing with facebook ads

What are the rules for advertising a law firm?

Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. 1.6 billion people worldwide are connected to a small business on Facebook 1.

Can I advertise my law firm online?

iii. Use Clever Tools to Do It. If you were to go into your Facebook ads manager and enter a certain search keyword, you will probably only get 20 results. Using tools like ConnectExplore will make the job so much easier for you. There is also a free interest search tool that we are offering! This will help you find more keywords than you would ...

What makes a successful Facebook ad?

There's a 30-attorney law firm in Chicago that's suing Facebook, and that sounds like it might be a good candidate for Inc.'s annual list of the world's coolest offices.

What is the best time of day to advertise on Facebook?

Aug 07, 2020 · This combination of paid ads and promo posts not only shows the diversity of Facebook ads at large, but also that there is no “one-size-fits-all” formula for engagement. And with that, let’s dive in! 1. AirAsia. Let’s start by smashing the …

We offer advertising solutions for every level of expertise

You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here.

Make one ad and show it everywhere

With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all their favorite apps and websites.

The best ads drive real business results, but they also delight people

Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.

Why is targeting important in Facebook ads?

Targeting is one of the most important things to pay attention to in running Facebook Ads. It helps you select your audience with great precision. The key is knowing how to do that targeting!

What does it mean to layer on Facebook?

Using layering means that you are targeting the overlapping section when two or more interests combine.

What is the beauty of Facebook ads?

The beauty of Facebook ads is how much creative freedom the platform offers. No matter what your product or message might be, you can craft something to suit your needs.

How to ensure audience understands that action you want them to take after viewing your Facebook ad?

An excellent way to ensure your audience clearly understands that action you want them to take after viewing your Facebook Ad is by using a call-to-action button . Depending on your ad objective, you can choose from the following CTAs:

Is brevity the end all of ad copy?

Brevity isn’t the be-all, end-all of your ad copy: keep in mind that word choice counts. Given what we know about the psychology behind Facebook Ads, advertisers tend to see better results when these five words are included:

What is the power of Facebook ads?

The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

How many different ad formats can you target on Facebook?

Social Media. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day.

What is a lookalike audience?

Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.

What is Facebook Custom Audience?

Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts. Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.

Does Facebook have life events?

Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines. (And fun fact: weather based targeting is now available on Facebook, too!) The Life Events parameter is unique in that you can choose to target people at specific intervals of time after the change.

Is Facebook a fun place to hang out?

Early on, Facebook was criticized by advertising analysts as a fun place to hang out, but a network with little commercial intent or potential for consumer insight. That changed early in 2013 when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix.

Can you create a custom audience on Facebook?

You can also create a Custom Audience based on your site visitors (and specific pages visited on your site), or on specific actions taken within your game or app. Then target or exclude the whole list, or just specific subsets of it using other targeting parameters to home in on your ideal Facebook audience.

How does Facebook ad creation work?

Facebook’s ad creation tool makes it easy to schedule your campaigns. After you’ve determined your campaign objective, you’ll be taken to a page on which you can input your targeting, budget, and schedule: Instead of clicking “Run ads all the time,” select “Run ads on a schedule.”.

When did Facebook start limiting news feeds?

Ever since Facebook introduced the news feed in 2009, marketers have been obsessed with trying to outsmart the algorithm responsible for limiting branded content users’ feeds, formerly known as “Edge Rank.”.

Do Facebook fans see organic posts?

In a perfect world, all your Facebook fans would see each and every one of your organic posts. They would like your posts, comment on them, and share them so much that your sign-ups and sales would soar through the roof.

Do ads have to be seen on Facebook?

Ads are different. They have the potential to be seen by everyone on Facebook — regardless of whether or not those people have “liked” your page. The people who are seeing your organic posts in their news feed have already subscribed to them — so they expect to see an update from you once in a while.

Is Facebook friend request a scam?

There are a number of widespread scams on that platform, such as the many Facebook friend request scams, many of which are phishing accounts just trying to get your information .

Is Facebook marketplace a scam?

Facebook marketplace scams are also popular, as classified ads have always attracted fraud and other illicit practices. You also have to be careful of Facebook messenger scams, including messages from random people.

Should I click on Facebook ads?

And yes, you may want to think twice about clicking on any links you spot when you're on Facebook or other social media, too. "While we have long had systems in place to remove these kinds of ads from Facebook, we are continuing to increase our efforts," according to an emailed response from a Facebook spokesperson.

Do you have to take time to review an e-commerce website?

In general, shoppers in a rush may not take time to review every detail on an e-commerce website. But unfortunately, you must take your time and study the site. Before you spend any money, you'd want to see "clear policies, free returns, contact information and no restocking fees," according to Facebook.

Can you hang up on robocalls?

Many people don't answer or immediately hang up on robocalls. But when it comes to social media, we're not always on guard. Many of us would never imagine that an ad for a well-known brand, such as Clarks shoes, could be so easily spoofed on Facebook.