Your lawyer website must be designed in a similar manner, quality, and professionalism that your law firm adopts. The design of the website should be simple, sober and clean. The content written on the website should be easily readable and understandable.
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Oct 02, 2018 · Sitemaps clearly demonstrate any goals you have for your website and are easy for web designers to understand. A great way to get started is to open a Google docs sheet and start writing down all the pages you envision for your website. Consider the following: Areas of Practice “About Us” Testimonials Location and Contact Attorneys Blog
Jul 01, 2020 · Here are a few website design principles to consider: They look sharp. Again, think back to having a client in your office and the things that help set the tone: professionalism, clarity, and ease. Your website’s design should display these same qualities. Consider using a simple design layout for your website.
Apr 07, 2022 · Most websites for lawyers look the same—just switch out logos and colors. And so, if you only expect your website to look “nice,” it will end up looking like all the rest. Your website design must be competitive, and it has to stand out. The design has to make a visual impact and visitors have to be able to tell the difference between yours and the last attorney’s …
Jan 17, 2018 · So, you know what your website is about and the next step is to understand your content. This includes text as well as images and not forgetting any products that need to be on there as well. Knowing your content in advance, and then making various aspects a priority, does then help you with the design as it has a direct correlation to the layout and even how big a …
Include along the attorneys’ photos, complete biographies, and credentials.
Having a website allows you to reach potential clients anywhere, any time of the day instantly without having your clients to physically come to office to verify your existent. It is more convenient for working clients. Plus, they come with strong buyer intent.
Website allows you to show and tell your potential clients what you’re good at. They want to deal with lawyers who has knowledge of their common legal issues to handle their cases.
By blogging you can establish your authority (expertise, skills, and knowledge), build sales funnel and pull traffic from more keywords and sources. It is one of the essential recipes for your marketing strategy.
Having testimonials make you even more trustworthy when there are third-party social proofs is satisfied with your quality legal services. Psychologically, your prospects can be convinced and tend to follow other people recommendations.
To make your prospects remember and recognize your firm, be sure to keep your brand’s tone and personality consistent across the pages. That should include your name, color scheme, and logo.
Edwin is the CEO of Laman7, also our designer and web developer. He writes about Growth Hacking tactics, digital marketing, a bit of programming and design. He is obsess with growth (trees, revenue, profit, anything) and is outcome driven. Edwin is a cyclist, tree hugger and minimalist.
The primary goal of your attorney website design is to encourage visitors to request a consultation or get in touch with you. To ensure this happens, you need to lead them through your website and use multiple calls-to-action that'll facilitate getting in touch with you or scheduling the consultation.
Likewise, if you prefer HTML templates, there is no shortage of law firm HTML templates that are optimized for search engines. However, here are a few tips to keep in mind when it comes to SEO: 1 Avoid stuffing your posts and pages with keywords related to your practice as this can have the opposite effect and result in search engines penalizing your site. 2 Use alt text and proper names for images as this helps search engines understand the content on your site better. 3 Use proper formatting for your text to make it easier to read and to help search engines understand the importance of the content on your pages and posts. 4 Make sure your links use contextual descriptions instead of “click here” or “click this” as this makes it easier on your readers to understand what the link is about and it helps search engines determine whether you’re linking to relevant sources.
12. Make it Easy to Use 1 Keep the main navigation free of unnecessary links. 2 Make sure your text is easy to read. 3 Minimize the distractions such as flashy animations, popups, and automatic plays of audio and video content.
A great first step to make sure potential clients notice you is to create a website for your law practice and show them that you've got the skills and the knowledge to take on their case and win.
Nowadays, WordPress themes come with plenty of customization options that allow you to change colors with the click of a mouse. You can easily incorporate your brand colors in different areas of your website, but do keep in mind to provide sufficient contrast between background and text.
Sharing case studies on your website is a great way to showcase your legal knowledge and expertise and to demonstrate results you’ve gotten for your clients. But, with social listening, you can create even more engaging content for your site that'll help you drive traffic to it organically.
Your site should be optimized for search engines so you can enjoy the benefits of organic traffic. If you use WordPress for your site, you should know that WordPress has great SEO features already built in.
An FAQ for a law firm needs to reassure site visitors, easing their concerns while also clearly mapping out the steps they need to take. Put yourself in the shoes of your potential clients and try to answer any questions that come to mind, referring also to common queries you receive via phone or email.
FAQs satisfy your information-hungry visitors’ need for direct answers to their questions. It is a direct and user-friendly way to cater to the needs of a range of different prospective clients.
A sitemap is a brilliantly simple and clear way to begin your plan. Sitemaps clearly demonstrate any goals you have for your website and are easy for web designers to understand. A great way to get started is to open a Google docs sheet and start writing down all the pages you envision for your website.
A strong call-to-action (CTA) helps direct interested visitors toward a point of contact, which is the first step to converting traffic into new clients. Repeat your CTA throughout longer pages and make sure it stands out among the rest of your content. Don’t leave any room for confusion as to where your client needs to go.
Lead capture forms are an alternative to the CTA button that allows you to establish contact without the need for a phone conversation or back-and-forth email chain. Forms allow your potential clients to get in touch day or night, so you can avoid missing a single opportunity to convert a site visitor into a new client.
However, the deeper goal is to attract more real traffic and convert it into a business. SEO is crucial in bringing more users to your website. You can learn more about new website SEO on our blog.
Trust indicators. Trust indicators are a way to build your credibility in the eyes of site visitors, so they don’t have to take your word for it. These are an essential part of any law firm website, where your potential clients are looking for a reliable option.
Think about how you put clients at ease when they’re in your office. You provide a professional setting, break down complex legal advice so it’s easy to understand, and help clients navigate tricky situations.
Again, think back to having a client in your office and the things that help set the tone: professionalism, clarity, and ease. Your website’s design should display these same qualities.
When the goal of your website is to convert site visitors into clients, you need to foster connection and encourage action. This can best be done on a website using a call to action, or CTA.
In the current COVID-19 climate, more than ever, your website is the storefront to your business. Now is the time to assess and address the overall design – making it a solid reflection of your firm, what you stand for, and how you can help.
The absolute first thing to know is the actual point of the website. What is it being designed to do? What would you like to get out of it? What is its very reason for existing to begin with? If you don’t understand it, then there is really no way that you can design a website as it will be aimless right from the outset.
Another important thing is to know is what you’ll be called online. Many people use their regular name or business name, but sometimes these domains are taken. You can check quickly if a domain name is open here.
You should also have an understanding of the various content that is going to appear on your website. This makes it easier to create the overall structure leading to a site that flows far more easily than it otherwise would have done.
The concept of usability is easy to understand. It involves making your website easy to use including contacting you, buying products if this is an option, signing up to an email list, or simply moving around. People hate to have to jump through hoops and effectively solve puzzles on a website, so avoid doing just that or you will turn people off.
Since you’ve already decided on the purpose of your website, you should focus on the call to action that can then appear on your site. A call to action can include getting people to contact you by phone, email, complete a form, to sign up, to download, login, or anything else that requires them to do some kind of interaction with your website.
You need to decide if the content on your website needs to be updated on a regular basis or if it can be left alone. If you’d like to make regular updates, then it would be best to utilize a Content Management System (CMS) like WordPress or Shopify. These tools make make it simple to make ongoing changes.
So, you know what your website is about and the next step is to understand your content. This includes text as well as images and not forgetting any products that need to be on there as well.
Beyond your actual content, page titles and descriptions – known as metadata – are the easiest way of telling Google what your site’s all about. Metadata appears in the search results, and allows users to discover what’s on your webpage before they click on it.
Search Engine Optimization (SEO, for short) is when you make changes to your website in order to increase the quality or quantity of people landing on your pages. Think of SEO like this:
Most platforms have their own built-in analytics, or at least have an app you can install. Alternatively, you can connect your site to Google Analytics, so you can track things like: 1 How many page views you’re getting 2 The amount of time users are spending on each page 3 What your bounce rate is 4 Conversion rate (for ecommerce)
Some common things you want to check for are: 1 All your links work properly, and they direct users to the right page 2 All your content is readable and easy to find 3 You are never more than three clicks away from the homepage 4 Your site looks great across desktop, mobile, and tablet 5 Loading speeds are no more than 5 seconds on any page (use a free site speed tester to check this)
“Understanding your users is essential to the success of any business. It means you can customize and improve the experience you deliver and better serve their needs. Doing that has a direct impact on the bottom line.
WordPress gives you total control over the look and feel of your website, and is technically free to use. We say this because, in order to get your website live, you’ll actually need to pay for web hosting, security, a domain name, and any additional plugins or themes you need.
Squarespace. Squarespace is a website builder that oozes class, and comes with a glossy, premium feel. Squarespace prides itself on its templates. Their cutting-edge designs make them perfect for anyone in a creative field, such as photographers, artists, or graphic designers.