(1) Know your audience. To persuade, lawyers must appeal to their audience. They must know whom they are trying to convince. In a jury trial, lawyers should establish juror profiles during jury selection to identify individuals likely to render a verdict in their client's favor.
by Mark A. RomancePrepare a βto doβ list. Make a list of tasks to be done before trial. ... Visit the courtroom. ... Read everything. ... Develop your theme. ... Prepare your jury instructions. ... Prepare witness outlines, not questions. ... Anticipate evidentiary issues. ... Use of effective demonstrative aids.More items...β’Feb 5, 2018