lawyer marketing what to do after an accident

If you want to be the one people see when they search for a lawyer after being hurt, then you will need to consider adding search engine marketing (SEM) to your strategy.

Full Answer

What happens if a lawyer calls you after an accident?

If a lawyer calls you after an accident, they have likely received your contact information through unethical methods, said Keith Watters of Keith Watters & Associates. These types of lawyers are considered “runners” or “solicitors” who will likely resell your case if you contract services with them.

What are the best marketing strategies for a personal injury lawyer?

My 8 Best Marketing Strategies for Personal Injury Lawyer Law Firms. 1 1.) Forget ROI – Set “Cost Per Case” Goals. You might be surprised by the uncomfortable look I get from some lawyers when I ask what their desired ... 2 2.) Track, Track, Track. 3 3.) Bid on Your Brand Name on Google.

What should I do after a car accident?

Make sure to collect any evidence you can, this includes taking pictures of the scene, taking witness reports, and exchanging information with the other driver (s) involved in the accident. Preparing an accurate report of your account is also important to get ready to answer any necessary questions. 4. Call the Police

What should you look for in a car accident lawsuit?

They generally address broad search phrases (like “car accident attorney”) and will include multiple sections that address each facet of filing a lawsuit (like “how much does it cost,” “common injuries,” etc.). These pages are perfect bottom-of-the-funnel content.

How much is personal injury in 2021?

According to IBISWorld, personal injury is a $38.4 billion industry in 2021 with a 1.5% YOY average growth from 2016 to 2021. With that much money going over millions of personal injury lawyers in the US, you can be sure they’ll do whatever it takes to take their share of the proverbial pie.

What is the key to effective marketing?

The key to effective marketing is to identify tactics and strategies that will generate the most conversions and revenue. Even if you end up with 1-2 tactics, as long as they work and grow your business, that’s all that matters. Key Elements of Your Personal Injury Lawyer Marketing Strategy.

What is the purpose of marketing?

Ideally, the purpose of marketing is to get as many clients as possible. However, not all prospects are ready to become clients. You have to understand that marketing works alongside a sales funnel. Each funnel must contain different stages that identify where your prospects are.

What to do after an accident?

Your utmost priority following an accident is to check for injuries. Check your own body for any apparent injuries and check any passengers in the car as well. In case of any life-threatening injuries, you must call an ambulance at once. If you know any first aid measures then apply them, otherwise, make sure to keep the critically-injured in position until help arrives. Some injuries can become permanent with wrong movements, such as spine and neck injuries.

What to do when you get out of the clear?

Once you’re out in the clear, make sure to give your insurers a call. It’s better that they learn about the accident from you, as soon as you can. Your insurance company will discuss with you the benefits covered, which can include medical insurance to cover your costs. They’ll also tell you whether to prepare for legal actions or file a collision claim for the damages.

Should you call the police at the scene of an accident?

You should always call the police at the scene of an accident, even if the injuries weren’t severe . This increases the credibility of your claim, as you have an unbiased testimony from a police officer. Additionally, some insurance companies may deny you coverage unless there’s an official police report about the accident.

Reputation & Discovery, Offline & Online

When approaching your marketing strategy, it is important to remember that almost all of your marketing can be categorized into two interrelated areas: Reputation and Discovery.

Tip 1: Content Matters – Lend a Helpful Hand

Digital marketing matters and developing high-quality content is equal parts reputation strategy and discovery strategy. Most of the country is online now and this is even more true in the age of COVID-19. Search engines care about your content for SEO and consumers spend more time researching before making purchasing decisions.

Tip 2: Be Mobile-Friendly – Know How Clients Look for You

Google has over 92% of the global search engine market share and 63% of all United States Google traffic originates from a mobile device. That number is only likely to increase. Furthermore, research has indicated that more than half of mobile users abandon websites that take more than 3 seconds to load.

Tip 3: Search Engine Marketing – Help Clients Find You

If you want to be the one people see when they search for a lawyer after being hurt, then you will need to consider adding search engine marketing (SEM) to your strategy.

Tip 4: Video Marketing – Engage Your Potential Clients

Video Marketing is here to stay. 86% of businesses are using video as a marketing tool and 91% of marketers feel the COVID-19 pandemic has made video even more important for their brands. Nothing indicates that attorneys would be an exception to this rule.

Tip 5: Building Awareness – Traditional Advertising

As you may have guessed from this title, much of traditional advertising is a discovery tactic but don’t forget that your reputation and brand are often intertwined with discovery. Yes, most law firms want (and need) to build awareness of their firm. However, this is especially important for personal injury attorneys.

Tip 6: Data is King – Track, Track, Track

With any marketing campaign, you want to hold yourself accountable for the time and money you are spending on these efforts. Set specific and measurable goals for your campaigns. Leverage analytics data to evaluate performance. Pay attention to calls, leads, and conversions as well as the sources through which you receive new leads.

Build a modern personal injury attorney website

The home for all of your digital marketing initiatives and making a strong first impression for your personal injury brand should be your website. Indeed, Clio’s Legal Trends 2021 report established that law firms would consider additional spending on a personal injury lawyer marketing website and domain.

Get instant traction for your personal injury law firm with digital advertising

Once you’ve your website copy and design in place, it’s time to open floodgates of traffic to your website. However, getting organic traffic with personal injury SEO is a long take that can take up to 12 months or even more in competitive markets.

Start the search engine optimization flywheel for your personal injury practice

We’re a leading law firm SEO agency with results across law practice areas and localities, but search engine marketing for personal injury lawyers is our sweet spot.

Integrate your existing local marketing efforts with personal injury SEO

Many law firms sponsor local events, give donations to charity, conduct meetups, partner with other companies for webinars, speak at conferences, and conduct other such public engagements. Most personal injury attorneys have a presence in local and legal directories.

Stay active on key social media platforms for building brand awareness

Social media is one of the most common marketing strategies pursued by law firms. The ABA tech 2020 report found that LinkedIn and Facebook were the top social network sites the survey respondents used:

Final thoughts

Personal injury lawyer marketing is super competitive and challenging. Being a lucrative industry, you’ll likely compete with firms having huge pockets. However, for an average firm, internet marketing offers respite.

Who needs a personal injury attorney?

Broad target audience, such as Personal Injury. Anyone can have a car accident, so therefore anyone may one day need a Personal Injury attorney. Specific geographical area, such as wildfires or contamination, or locations within a specific distance from a law office.

How to use marketing automation?

One of the simplest ways to use marketing automation to your advantage is to automate marketing emails and follow-up sequences, saving you from having to manually send each and every email.

What is brand branding?

Branding includes a number of different elements, everything from the colors of your brand visuals, to the consistency of your online presence, to your firm’s unique value proposition —i.e., what makes you different from the competition…

How to increase brand awareness?

The better your marketing and advertising, the more people will be aware of your firm and the services you offer. 2. Getting in front of potential clients. As your brand awareness increases, you’ll be able to reach more and more potential clients, no matter where they’re spending their time.

Can video marketing be used in tandem?

In fact, many of these strategies can—and should—be used in tandem. For example, when we talk about video marketing as a strategy (YouTube video in particular) you’ll see direct connections to both social media and branding too.

Can you connect marketing to practice management?

Connecting marketing to your practice management platform. Finally, it’s an absolute must to be able to connect your marketing activities to your central practice management platform. If not, you’ll be left manually copying over contacts and data from every tool to your practice management system.

How Personal Injury Law Firms Work

To use an overly basic story to illustrate, Joey was in an accident that wasn’t his fault. Now he needs to get his car fixed, has medical bills to pay for his injured shoulder, and is missing work while he is healing.

How personal injury lawyers charge their clients

Most injury lawyers work on a contingency fee basis (but not the terrible lawyer Lionel Hutz from The Simpsons, seen changing his fee structure below). A contingency fee is simply a percentage of what the final settlement is, and in most states law firms’ fees average around 33%.

My 8 Best Marketing Strategies for Personal Injury Lawyer Law Firms

Here’s everything I’ve learned from working with personal injury law firms to ensure they achieve ROI from their ad spend.

In Conclusion

That’s it! I hope this article can serve as a guide for anyone jumping into the personal injury industry. If you have questions or comments, feel free to contact me by leaving a comment below.

Unscrupulous lawyers break ethics rules when they contact injury victims

First-time car accident victims are not only dealing with physical and emotional distress, they are often navigating the legal system for the first time. Some find themselves hounded by unscrupulous attorneys who obtained their contact information illegally, commonly referred to as “ambulance chasers.”

Falling victim to the predators

Lawyers shouldn’t be soliciting clients as a general rule, so receiving an unexpected phone call from an attorney should be a warning sign for accident victims.

Violation of conduct

The American Bar Association’s (ABA) “ Model Rules for Professional Conduct “ provide strict guidance on how lawyers may solicit clients. An infraction could cost an attorney their law license. These rules, which were adopted by each individual state, regulate that:

Find your own law firm

Instead of falling prey to predatory attorneys, Keith recommends that accident victims find their own representation through referrals or research and seek someone who has extensive experience in the personal injury and car accident fields.