Justin WoolvertonNationalityAmericanAlma materUniversity of California, Los Angeles Columbia Law SchoolOccupationFounder & CEOEmployerHalo Top Creamery1 more row
Justin Woolverton (Jun 12, 2012–)Halo Top Creamery / CEO
Justin WoolvertonHalo Top Creamery / Founder
Annual revenue is already in nine figures according to most, and Reuters recently pegged their valuation at $2 Billion. By all measures, Halo Top falls in the realm of phenomenology, like the Beatles, the Furby, and other instant smashes striking a nerve at the nexus of consumerism and pop culture.
Wells Enterprises, based in Le Mars, Iowa, has signed a purchase agreement with Eden Creamery, the parent of the Halo Top brand.
All of the Halo Top Dairy-Free pints are still soy-free, vegan, and made with a coconut base. But unlike many coconut ice creams, these contain just 270 to 360 per full pint, and are relatively light and low sugar.
If you never stopped to think about it, the lid of the ice cream container is gold to resemble a halo, hence the name "halo top."
Is Halo Top actually healthy? Though Halo Top is a low calorie, low sugar alternative to regular ice cream, it's still highly processed and shouldn't be a staple in your daily diet. Instead, enjoy Halo Top in moderation as an occasional treat, similarly to other frozen desserts.
General MillsHäagen-Dazs / Parent organizationGeneral Mills, Inc. is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Wikipedia
Wells EnterprisesWells Enterprises, Inc. is an American food company and is the largest family-owned and managed ice cream manufacturer in the United States, based in LeMars, Iowa. It is the maker of Blue Bunny ice cream.
The Best Selling Ice-Cream Brands In The WorldRankIce Cream BrandGlobal Sales, 2015 (in USD)1Magnum2.54 billion2Häagen-Dazs2.08 billion3Cornetto1.59 billion4Ben & Jerry's1.23 billion6 more rows
For Justin Woolverton, founder and CEO of premium ice cream brand Halo Top Creamery, life had become too sweet and too sour at the same time. A dissatisfaction with his career path and a dietary restriction landed him in the freezer aisle. Woolverton had soured on the legal profession (he’s a self-described recovering lawyer) ...
Ice cream fell easily to hand because he was dabbling in low sugar formulations to deal with his severe hypoglycemia. “I was increasingly unhappy as a lawyer, and it was just one of those fortuitous events,” ​ Woolverton ...
So he mixed together some Greek yogurt, fresh berries and Stevia (a natural sweetener). He liked his creation so much that he eventually bought an ice cream maker (on sale on Amazon for $20). As Woolverton made his recipes in the ice cream machine, he had a eureka moment, says Bouton.
That year, revenue was “something like $12,000 bucks,” says Bouton. Woolverton kept his job until around mid-2013 when he quit to work on Halo Top full time. The company was growing and Woolverton knew he needed help. He brought on Bouton (a friend and former lawyer who’d recently quit his job too).
This week we spoke to Justin Woolverton, the founder and chief executive of ice cream brand Halo Top . Just a few years ago Justin Woolverton was pleading with US supermarkets to keep his reduced calorie ice cream tubs in their freezer cabinets.
Mr Woolverton says that not having any private equity investors has given him and Mr Bouton more freedom. "We don't have suits telling us what to do," he says. To promote the brand on social media in its early days, Mr Woolverton came up with a novel idea.
Mr Woolverton then started experimenting with ingredients, including replacing the yogurt with milk, to make the concoction behave more like ice cream when frozen and enable it to be produced on a mass scale. "It honestly took a year of complete failure at the beginning," he says. image copyright. Oppo. image caption.