how would you target facebook ads for a personal injury lawyer? is it even possible?

Facebook ads work for most industries, including lawyers. Personal injury lawyers can run profitable and successful Facebook ad campaigns. However, it typically requires finding the right parameters such as budget, audience and creative.

Full Answer

Why are personal injury law firms so expensive?

It’s possible, but personal injury law is one of the most difficult niches to run effective Facebook Ads for. I would take a 2-pronged approach primarily using video ads, and then I would re-target any video viewer with a Direct Response Facebook Ad where I collect their name, email, and phone number (just direct them to a LeadPages landing page).

How do I find a good personal injury lawyer?

Facebook Ads for Law Firms & Lawyers. Once you’ve got your Facebook Page optimized and ready to go, you’re set to start running Facebook Ads. Facebook Ads will look a little different for law firms than other industries. A jeweler, for example, could safely show ads to married couples to try to increase watch or jewelry sales.

How much does it cost to advertise a personal injury attorney?

Sep 08, 2016 · To illustrate how effective Facebook advertising can be for attorneys, I’ve broken down my examples into 3 primary goals that your Facebook ads should focus on: (1) brand awareness; (2) promoting practice areas; and (3) targeting specific cases/clients. These examples are from campaigns I run for my own law firm, Futeral & Nelson LLC.

Is Facebook advertising worth it for law firms?

May 04, 2021 · Facebook ads generally work well for law firms that provide consumer-based legal services such as: Estate planning Personal injury Bankruptcy Criminal defense Employment law Divorce and family law You can opt to use Facebook as a free marketing tool. However, the majority of leads come from paid Facebook marketing tools.

How do I target a lawyer on Facebook ads?

Can you advertise lawyers on Facebook?

What is the best form of advertisement for a lawyer?

Is it unethical for a lawyer to advertise?

How do lawyers use Facebook?

What law firms does Facebook use?

How do you advertise a new law firm?

Do law firms advertise?

What are advertising laws?

Can you advertise legal services?

Why do lawyers advertise?

What best describes the ethical situation when a prospective client sends an email with confidential client information to a lawyer?

How to Run a Profitable Facebook Ad Campaign for Personal Injury Lawyers

Facebook offers a really dynamic and wide range of advertising options and capabilities on their platform. For the most part, they’ve made it pretty easy to navigate. But there are certain things you should do in order to see a good return from your Facebook ads.

Running an Ad Campaign

We’ve created a list of sections below that will definitely help you towards optimizing your campaigns and facebook marketing.

Results We Achieved for our Personal Injury Campaigns

We have run multiple campaigns for personal injury lawyers on Facebook and other forms of PPC ads. We prepared a case study looking at how one of our campaigns was able to generate more cases for both the law firm’s full range of services, but also to build some ads specifically targeting injury claims.

Why do Latinx use Facebook ads?

Latinx use social media to form and retain connections with friends and family. In fact, they are among the demographic groups with the heaviest mobile usage (mobile traffic shows high intent) and are more likely to click on paid ads compared to their English-speaking counterparts. All these factors make it clear that with transcreated messaging and the right focus on the customer’s journey towards conversion, you can increase your PI caseload with Hispanic clients at a CPA that is relatively lower than it would be in search networks. Remember that you shouldn’t direct your paid traffic to your homepage or other generic pages but to dedicated landing pages that load fast, offer a solution, and include specific calls to action.

Is Facebook boycotting July 2020?

Fact: The month of July 2020 is heavily affecting Facebook Ads, as there is an ongoing boycott wave with the # StopHateForProfit. A lot of companies, including some law firms, have decided to participate in the initiative. If your community is actively supporting the cause, you could benefit from joining and using it as a PR tool. Otherwise, you can work with Facebook Ads for your PI law firm with potentially lower CPCs (Cost Per Click).

Can Facebook ads be in Spanish?

Facebook Ads in Spanish can be your tool to attract your Latinx community.

How many people use Facebook a month?

Facebook is without a doubt the largest social media network. It boasts over 2.38 billion active users per month. Users spend an average of 50 minutes each day on the platform.

Is Google advertising expensive?

Even though Google ads are effective online advertising channels, they are also quite expensive. Here, you target clients based on their target keywords. This results in competition for keywords that have a higher search volume. You’ll end up paying a higher cost per click prices.

Do Facebook placements work?

Facebook placements are usually enabled off the bat but you have to balance high and low-cost placements. This will help you control the ad formats you use on various platforms and their cost.

Is Facebook ads hard to understand?

As you can see, Facebook ads are not that hard to understand. You just have to bear in mind which objectives you have for every ad. Understanding the process it takes to reach your average Facebook user is also vital.

How to ask clients to leave reviews on Facebook?

Ask your clients to leave you reviews, either through email or a general call on Facebook. This is likely to be most effective, however, when you ask them one-on-one in person, and let them know that it really helps your business. Asking for a favor, sometimes, is all that’s needed to help you build up this very important part of your online presence.

When do you start running ads on Facebook?

Once you’ve got your Facebook Page optimized and ready to go , you’re set to start running Facebook Ads.

Why do people use Facebook?

When some potential clients are using Facebook for research into firms and lawyers , you’ll be missing a huge opportunity to not be on the platform.

What is organic Facebook?

Organic Facebook marketing relies on you providing consistently valuable content to your target audience on your Page so that you can build a community there. It allows you to establish a long-standing social presence while setting up your Page to act as a funnel and send you more qualified leads.

What is the importance of listing your website?

Listing your website in the “About Us” section; this is crucial, as without a site clearly listed, people will trust you less and they won’t bother looking for it.

How to connect with someone who is laughing?

Using more video is one of the best ways to do that. It’s automatically easier for people to connect with someone they see talking, laughing, and smiling on video. They can see your body language and hear the tone of your voice, which they can’t do in a still photo. This allows them to start to develop trust and familiarity with you long before they get in touch.

What happens after someone interacts with your content?

Driving on-page engagement. After someone interacts with your content, a percentage of their followers may see the post and interaction in their own newsfeed.

What are the goals of Facebook ads?

To illustrate how effective Facebook advertising can be for attorneys, I’ve broken down my examples into 3 primary goals that your Facebook ads should focus on: (1) brand awareness; (2) promoting practice areas; and (3) targeting specific cases/clients. These examples are from campaigns I run for my own law firm, Futeral & Nelson LLC.

How many businesses pay to advertise on Facebook?

Although there are 50 million active small business Pages, only 2.5 million of those businesses pay to be “active advertisers.” What this means is that many businesses, including law firms, have yet to discover the benefits of paid advertising on Facebook via “boosting” posts or running text or video ads. Therein lies a huge potential for your marketing voice to be heard online as opposed to trying to be heard (at great expense) over the din of all the law firm ads saturating local TV stations. Additionally, advertising on Facebook has its advantages over advertising on local television:

What is target client?

Targeting a specific case or client is identical to a soft sell/hot topic approach with a slight twist. In this scenario, you know that there is a certain case or client you want to sign up but you haven’t the means to contact the potential client directly due to ethical prohibitions, lack of information as to how to reach the potential client, or you don’t know the exact identity of the potential client. In this example, my firm was trying to reach the family members of an assisted living resident who died tragically after wandered off from the facility. As it so happened, my firm was representing the family of another assisted living resident who also died tragically after wandered off from a different facility 3 months before. Here is a screenshot of the post and the results:

How long should a video be for a law firm?

To build the public’s awareness of your law firm, I recommend using a 15 to 30-second video to promote your firm such as mine shown in the screenshot below. Overall, video ads get more attention and interaction from Facebook users than static, image and text-based ads.

How much time do people spend on Facebook?

Users spend an average of 50 minutes per day on Facebook.

What are your interests in a speech?

Interests: You can choose specific interests (such as law, divorce, criminal justice, etc.) that are important to your audience.

What can you select for your audience?

Education: You can select your audience based on education level, fields of study, schools and undergrad years. Interests: You can choose specific interests (such as law, divorce, criminal justice, etc.) that are important to your audience.

Why is it important to advertise on your brand terms?

There are additional benefits to advertising on your brand terms, like being able to control the message put in front of potential clients. If you are relying on organic results you are letting Google choose what they show a potential client. I don’t know about you, but I would much rather talk about my firm as opposed to letting Google choose how to do it.

What happens if you don't bid on your brand name?

If you aren’t bidding on your brand name, your competitors might, and that will mean the first thing a user sees is your competitor’s message and not yours. Do you want the people trying to steal your clients to have the power of being seen first? I wouldn’t. Here is an example of this in the wild. If Shopify wasn’t bidding on their brand name, look at the second ad, which would otherwise be the first result on the page with a message of “Don’t Waste your Time and Money.” That’d be bad news.

What are the pros and cons of using Google Ads?

Cons: Very little data about the call. Doesn’t show full phone number that called. Only integrates with Google Ads Campaigns

How much does it cost to bid on a PPC?

Average costs per click on a brand name ranges anywhere from $.50 to $3.

What are the pros and cons of Dynamically changing number on website depending on visitor?

Pros: Dynamically changes number on website depending on visitor. A little less expensive than others.

Do law firms track phone calls?

But law firms tend to be most focused on driving phone calls, so I always add phone call tracking to client websites and landing pages. The image below from Wordstream demonstrates how call tracking works. You can read more about it here.

Do call only ads work?

My suggestion: test. Call-Only ads tend to work better if a firm has an old website that doesn’t help anyone, thus leading to people not calling. However, for firms who have websites and landing pages that are helpful to readers on the page, regular ads can result in lower costs and more leads.