how to use social media marketing as a lawyer

7 ways to use social media for lawyers

• 1: Get the basics right. Like every channel, you need to start by nailing the basics of social media marketing. ...
• 2: Share original graphics with useful facts and stats. Visuals play a critical role in social media marketing as they...
• 3: Monitor conversations around your firm. One of the main uses of social media for lawyers is...

Full Answer

Why are lawyers so scared of social media marketing?

Feb 06, 2022 · How to build a social media strategy. Step 1: Know the rules. Make sure you know the rules and responsibilities lawyers have on social media in your jurisdiction before making an account ... Step 2: Identify your goals. Step 3: Do your research. Step 4: Start small. Step 5: Consider your content.

What is the best social media platform for lawyers?

PERCENTAGE OF LAWYERS WHO USE SOCIAL MEDIA AS PART OF A MARKETING STRATEGY 60% 68% 70% 2015 2016 2017 THE BIG TWO Facebook pulled ahead slightly. Since 2015, we’ve seen a 5 percent bump in the number of lawyers citing Facebook as the platform they use most often, while 7 percent fewer lawyers choose LinkedIn. More interesting:

How should law firms use social media?

May 22, 2015 · Instead, we increase your social media marketing efforts by posting and sharing content relevant to your firm’s practice areas. Schedule the Best Times for Your Social Media Posts Effective social media marketing for attorneys requires timing, especially since social media posts can have a short shelf life.

How your law firm should use social media?

Jun 28, 2021 · Share your videos across platforms for a far-reaching social media marketing strategy. Make Social Media Work for Your Firm Your law firm’s social media strategy doesn’t have to be yawn-worthy. In...

Can lawyers advertise on social media?

Even still, social media for lawyers has many benefits, from helping you connect with potential clients to advertising your legal services. By following these best practices and creating a strategy to stick to, you can harness the power of social media for your firm.

What can lawyers post on social media?

Many lawyers and law firms use social media for business purposes to advertise services and employment opportunities, network with other legal professionals, share compelling legal news, communicate with clients, and attract new business.

How do you market yourself as a lawyer?

5 Great Ways for New Lawyers to Market Themselves in 2020Get Focused. ... Write a Book or Legal Guide. ... Give Presentations to Lawyer Groups. ... Create a Website. ... Take to Social Media. ... Offer Free Seminars to the Public. ... Opportunities Abound.Jan 2, 2020

Should attorneys use social media?

Social media is highly effective for law firms to attract new clients. The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result.Sep 26, 2019

Why is social media an ethical issue for lawyers?

Confidentiality Breaches Client confidentiality is a fundamental feature of the solicitor-client relationship and social media poses some unique perils, such as: Social posts celebrating successes where permission hasn't been granted by the client. Online profiles that provide project names or details.Apr 21, 2021

Do lawyers use Instagram?

According to a 2019 survey by Attorney at Work, 25 percent of lawyers use Instagram as part of their legal marketing efforts. That puts it firmly behind the more popular LinkedIn, Facebook, and even Twitter in industry usage rate.Aug 20, 2021

What does SEO stand for in law?

Search Engine OptimizationAttorney Search Engine Optimization (SEO) is the process of increasing the traffic of a law firm's website by obtaining first-page ranking positions on search engines like Google and Bing.

How do you win legal clients?

Tips to help law firms win and retain clientsBe responsive and accessible. ... Keep your clients updated. ... Strike up a personal connection. ... Modernize your practice. ... Launch a digital marketing campaign. ... Keep your client's expectations realistic.Dec 10, 2019

What are the legal issue in marketing?

The three main legal areas you need to consider are privacy and data collection, intellectual property issues, and rules and regulations of the FTC and other consumer protection bodies.

How do you target a lawyer?

Quick LinksCreate an optimized Facebook page that includes rich media.Target a hyper-specific audience to keep ad relevance high.Set out clear goals for your campaign.Make your ads engaging as well as relevant.Create multiple versions of ad copy and split test them.Incorporate video into your ads.More items...•Dec 10, 2021

Do lawyers use twitter?

Lawyers can use Twitter to network with other lawyers. Something one lawyer picked up at a seminar, knows about particular judges or learned from trying a case could be helpful. Twitter gives lawyers an opportunity to know what is on the minds of potential clients.Dec 6, 2019

What is the law on social media?

Laws associated with social media litigation include the Digital Millennium Copyright Act and the Communications Decency Act. Defamation and privacy lawsuits can be filed based on social media content. Social networking sites often have greater protection under the law than their users.

Can prosecutors have social media?

The prosecution does not need to obtain a search warrant to seek this information – instead, they can simply go on social media and copy the information. There are not privileges that might apply to exclude the content, such as the attorney-client privilege.

Do lawyers use twitter?

Lawyers can use Twitter to network with other lawyers. Something one lawyer picked up at a seminar, knows about particular judges or learned from trying a case could be helpful. Twitter gives lawyers an opportunity to know what is on the minds of potential clients.Dec 6, 2019

Are lawyers allowed to advertise in South Africa?

The implementation of the Legal Practice Act (Act 28 of 2014) allows attorneys to advertise and market their services. As set out in Government Gazette No. 39740 (the “Rules”), the uniform Rules for the Attorneys' Profession stipulate how attorneys should conduct themselves with regard to promotion and marketing.Jun 7, 2021

How social media marketing is done?

Social media marketing uses social media and social networks to market a company's products and services. It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone.

Fishing for Leads – A Metaphor for Social Media Marketing for Lawyers

Think of your online marketing strategy as casting a fishing net into open waters to capture business. You and your competitors are standing side-by-side on the shores of the Internet trying to take in the biggest haul.

Schedule the Best Times for Your Social Media Posts

Effective social media marketing for attorneys requires timing especially since social media posts can have a short shelf life. For example, Twitter is perhaps the most difficult platform where your posts disappear the fastest depending on the number of your followers.

Engage With Other Lawyers

In my experience, lawyers will readily engage with other lawyers through social media. Don’t overlook this engagement as a potential source of referrals.

Why is social media important for law firms?

Social media presents an array of opportunities for law firms to reach a wider audience, build brand awareness, and get in front of potential clients.

What is content marketing for law firms?

Content marketing for law firms doesn't have to be intimidating, it’s all about being creative and publishing content your audience is truly interested in. Like we said at the beginning, there is no one-size-fits-all approach to law firm social media marketing. Over time, you’ll discover what works best for your firm and be able to maximize your ...

How to share a video on YouTube?

Once you’ve published your video content on YouTube, share these videos to your other social media channels. Here are a few places you can share your video content: 1 LinkedIn 2 Facebook 3 Facebook Ads 4 LinkedIn Ads 5 Vimeo 6 Your law firm blog 7 Your email list 8 Instagram 9 Twitter

What is the largest social media platform?

Facebook Marketing. With over 2 billion active users, Facebook is one of the largest social media platforms by far. However, many lawyers are left scratching their heads when they fail to see results from their Facebook marketing efforts.

Who is the largest generation in the workplace?

Millennials are now the largest generation in the workplace and make up the majority of users on social media. So before you diss being on yet another social media platform, consider the audience you are trying to reach and the platforms they are using to engage with businesses like yours.

Why is trust important in law?

Trust is one of the most important factors people consider when choosing a law firm. With social media marketing, you can establish thought leadership by showcasing your expertise, sharing valuable content, and engaging your followers. This will help you stand out from other firms and win trust with your audience.

What is the most powerful social media platform for law firms?

LinkedIn is one of the most powerful social media platforms for law firms, particularly for those in the B2B space. If your firm provides legal services to businesses, you definitely need to be on LinkedIn.

How to promote your law firm?

There are many benefits to promoting your law firm on social media. For example, by showing up on social, you can: 1 Position yourself as an expert 2 Reach potential clients 3 Increase networking opportunities 4 Stay hip and up-to-date to a range of generations

What are some tools to manage social media?

Tools exist to help you manage your social media accounts. For example, tools like Buffer and Hootsuite allow you to schedule and automate your social media posts ahead of time. You could easily block an hour each week to schedule posts eliminating the need to do so each day.

Why is it important to be seen as an expert?

Being seen as an expert in your niche builds trust between you and your potential clients. When clients can trust you, they’re more likely to reach out. Social media makes positioning yourself as an expert easier.

How much time do people spend on social media?

Around 3.8 billion people currently use social media. These people spend an average of 2 hours and 24 minutes on social every single day. Plus, around 54% of consumers use social media to perform research prior to making a purchase.

How many users does Facebook have?

Facebook is one of the largest lawyer social media platforms out there with 2.5 billion active users each month. Regardless of your niche, you can absolutely connect with your target client on Facebook.

Is LinkedIn a lawyer?

LinkedIn for Lawyers. Finally, LinkedIn is one of the most common social platforms used by businesses in all industries. It’s built for professionals, showcasing your experience, content, and more. LinkedIn currently has approximately 660 million active users.

What is LinkedIn for?

LinkedIn is all about the connection. For example, you have the opportunity to connect with current clients, potential clients, and potential referral sources, all in one place. LinkedIn also helps you build your credibility by allowing others to give you endorsements and recommendations on your profile.

How to use social media for law firms?

The best way to use social media for law firms is to create content that informs, rather than solely promotional content. The more you provide credible and valuable information, the better you’ll be able to showcase your expertise.

How effective is social media in law?

Social media is highly effective for law firms to attract new clients. The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result. Additionally, 49% of respondents in the previously cited Attorney at Work survey have also been able to get new clients through social media.

Why do people use social media?

People use social media to not just connect with their friends and relatives but also to consume content and engage with brands. This makes it a valuable platform to engage your target audience and turn them into prospects.

How to increase brand awareness?

1: Create brand awareness. People are spending more time on social media. The Sprout Social 2019 Index found that 44% of consumers have reported an increase in personal social media usage. So a strong social presence helps you get your message in front of the right audience and increase brand awareness.

Why is social media important?

One of the reasons why social media has been effective for attracting prospective clients is because it helps you showcase your expertise. You can use it to share valuable information that will help you prove your credibility and win the trust of your target audience.

Why are YouTube videos important for lawyers?

Videos not only make your information much easier to understand but also allow you to inject your personality into the content. This makes them a lot more engaging than other content formats.

Why do people reach out to brands on social media?

The Sprout Social Index 2019 found that 47% of consumers reach out to brands on social because they have a product or service question. 40% do so because they have a bad experience, while 31% do so to share their ideas or suggestions. So make the most of social media to engage with your prospective clients.

What is social media law?

What is Social Media for law firms. Social Media offers law firms a valuable opportunity to connect with their client base on a more emotional and personal level. Law firms do social media mainly through influencers and thought leaders, but also by directly engaging with clients and prospects through their own pages and profiles.

Why are videos important for lawyers?

Videos are a great way for lawyers to demonstrate their expertise. While giving viewers a chance to feel connected to them by hearing their voice and seeing them in action.

Why is it important to have a blog?

A good, frequently updated blog, is a key element in having a strong online presence. It helps establish your firm as knowledgeable on the topics that you address. It provides you with content to share on your social networks. This will help draw readers back to your website.

What percentage of social media content should be about your customers?

According to social media marketers, 80% of the content that you share on your page should be about your customers; answering their questions, increasing engagement, retweeting links, and sharing articles that they will find valuable. The 20% can be sales-oriented shares and directed towards gaining leads.

Is LinkedIn good for law firms?

Linkedin is the social network for professionals and an excellent source for referrals. That’s why it’s a good idea for all law firms to have an optimized company page on Linkedin. Encourage all of their lawyers to create for themselves profiles. Greenberg Traurig, LLP is an excellent example of how law firms should be using Linkedin.

Traditional Marketing vs. Social Media Marketing

Jacob had been using traditional media resources for his practice, direct mail, cold calling, and networking but with limited success. He knew a little about social media and he hired an outside agency to help him develop his social presence.

Tips for Social Media marketing Success

Jacob has identified the keys to his social media success for you to keep in mind as you grow your presence.