how to market myself as a solo lawyer

• Join a freelance network. One of the best ways to get work is to join a freelance network, such as Intermix Legal Group. ...
• Touch base with old colleagues. Another great way to get work as a freelance attorney is to touch base with old colleagues to see if they need additional help.
• Contact small/solo shops. Another way I always tell freelance attorneys to find work is by contacting small law firms or solo practitioners that are in the same practice area that ...
• Social Media. The final way to market yourself as a freelance attorney is via social media. ...

Full Answer

How lawyers can market themselves?

Many lawyers self-publish their own books and guides and use them as a marketing tool. The cost is relatively inexpensive and they provide much better exposure than just handing out a business card or firm brochure.

How do solo practitioners get clients?

Your Guide on How to Get Clients as a Solo AttorneyDeliver Exceptional Client Service. ... Build an Effective Website. ... Work on Your Local SEO. ... Leverage Social Media. ... Consider Paid Ads. ... Ask for Client Reviews. ... Engage in Content Marketing. ... Make Strong Community Connections.

How do lawyers attract new clients?

Send Thank You Notes. Referrals are one of the top ways attorneys attract new clients. ... Create Quality Content. Blogging about personal injury isn't always easy. ... Invest In Local SEO. ... Look To Legal Directories. ... Build Authority And Credibility. ... Target Your Niche. ... Add Some Personality. ... Make A Case For Your Law Knowledge.More items...•

How do you grow a solo law practice?

Letting go can be tough, but you won't be able to grow your practice alone.Learn to delegate.Create efficient systems.Hire when the time is right.Outsource what you can't hire for.Use technology.Invest in marketing and branding.Law firm growth strategies that work.Adapt to take on new opportunities.More items...•

How do solo lawyers make money?

Here are eight ways to start doing that.Stop wasting time with the wrong clients. ... Spend time getting better clients. ... Work smarter, not longer. ... Spend less money. ... Improve your client intake process. ... Accept credit card payments to get paid faster. ... Hire staff or use cost-effective services. ... Use technology to streamline your day.

How do lawyers get more cases?

Table of Contents hide1.1) 1. Friends, Family & Relatives.1.2) 2. Join the Bar Association of your Court.1.3) 3. Public Speaking, Events, Conferences and Meet-ups.1.4) 4. Social Media: A Powerful tool.1.5) 5. Online Marketplaces and Platforms.1.6) 6. Search Engine Optimization (SEO)1.7) 7. ... 1.8) 8.More items...•

How do online lawyers get clients?

Here are some tips to get legal clients online:List your law firm or solo practice online. It only takes a few minutes and enables you to easily advertise your legal services. ... Give clients a free consultation online. ... Get rated. ... Consider doing more to practice law online.

How do you bring clients?

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”Ask for referrals. ... Network. ... Offer discounts and incentives for new customers only. ... Re-contact old customers. ... Improve your website. ... Partner with complementary businesses. ... Promote your expertise.More items...•

How do you attract big clients?

Here are 10 tried-and-true tips to help you attract more customers.Offer new customers discounts and promotions. ... Ask for referrals. ... Recontact old customers. ... Network. ... Update your website. ... Partner with complementary businesses. ... Promote your expertise. ... Take advantage of online ratings and review sites.More items...•

How do I make my law firm stand out?

Yet, many lawyers are unable to articulate a reason clients should choose them over the firm across the street....Provide transparency and collaboration in pricing. ... Recruit great people. ... Listen to your clients. ... Improve your workflow. ... Offer a great client experience.

What makes a law firm successful?

The most successful firms go to great lengths to make sure the services they provide are consistent and timely. Paying lip service to client care rather than delivering it is not enough. Establish protocols which allow you to manage your clients' expectations.

Can an advocate open a law firm?

The ethical rules for advocates do not allow them to practise in partnership or through a legal entity such as a company or a close corporation.

How do law firms win clients?

They have to put together fully costed proposals, sometimes deliver presentations and then the client picks. Sometimes the law firms sit through the presentations delivered by the other firms they're up against, and sometimes it's all done behind closed doors/ using documents only.

How do I make client advocacy?

17 Ways to Turn Customers Into Brand AdvocatesFind Your Advocates. ... Offer Awesome Customer Service. ... Ask for Feedback. ... Remember Their Name. ... Drive Repeat Purchases. ... Offer a Loyalty Program. ... Supercharge Your Loyalty Program With Artificial Advancement. ... Offer a Referral Program.More items...•

What is an attorney called?

In the United States, the terms lawyer and attorney are often used interchangeably. For this reason, people in and out of the legal field often ask, “is an attorney and a lawyer the same thing?”. In colloquial speech, the specific requirements necessary to be considered a lawyer vs attorney aren't always considered.

How can clients become legal in India?

How To Get Legal Clients Online In India1) Online Presence. Social Media websites like Facebook, Twitter, LinkedIn, etc., play an important role in the promotion of one's practice. ... 2) Written Content, Blogging, etc. ... 3) Search Engine Optimization. ... 4) Providing Online Legal Advice Services.

Shift to a self-marketing mindset, overcome your blockers, achieve your goals and grow your reputation

In the legal industry, it's not just about what you know; it’s also about how you present yourself. In this article, we explain how to look at marketing effectively to achieve your goals.

First thing first: What is self-marketing?

Sometimes self-marketing is called personal branding. Some see it as the process of promoting a person rather than a product or a service. Others define it as a strategy used by a job-seeker to improve their chances of acquiring the ideal position and advance in his career of choice.

What keeps people from marketing themselves?

As we’re always in touch with our community of lawyers, we noticed a couple of common reasons that block lawyers from promoting themselves. And some of these reasons are more common, especially among women lawyers, who themselves find marketing being intrusive and instead choose to work hard and hope to be noticed and rewarded.

My Answer and Initial Analysis

Let’s begin with the presupposition that you have a 100% engagement and an average fee of $4,000. (That’s the engagement rate and average fee for many of the lawyers who go through our Life & Legacy Planning Program and apply what they learn in their practice for serving estate planning clients.)

1. Solo lawyer handling everything, including drafting documents

As indicated in the analysis above, you would be able to engage and serve a maximum of 6 new clients per month and bring in up to $24,000/mo. However, given that you are trying to do everything yourself, that number is more likely to be $16,000 – $20,000/mo., and you are working major full time.

2. Solo lawyer, but outsourcing document drafting

In this case, you are probably still at a max of 6 new clients per month because the document drafting isn’t what takes that much time, though it is an energy drain and easy to outsource.

In scenarios 3 and 4, we are going to look at what happens if you hire and train a Client Services Director (CSD) in our systems, and automate

Note: Don’t try to hire cheap. Hiring someone at $15/hour isn’t going to be a good investment for you. Instead, given that you know you can engage clients at an average fee of $4,000 each and you are providing a high-quality service, hire someone who reflects that, and who will focus on creating a WOW experience for your clients.

With the right systems and support, optimizing how to make money as a solo lawyer and achieving your financial goals is within reach

If you’d like to explore the exact steps that you can take to reach your financial goals as a solo lawyer, based on your unique situation, click here to schedule a call and discover if the New Law Business Model is the right practice model to help you reach your personal and professional goals.

What is social media for lawyers?

Social media is an excellent platform where other lawyers, various organizations and even your former clients can validate you. As you can see, there are tons of organizations giving awards and recognition to lawyers. This is exactly what we are talking about.

What is legal work up for grabs?

There is a lot of legal work up for grabs online. Contract drafting and enforcement is one skill that you can leverage when it comes to being hired online. Whether it be money recovery claims, providing trademark registration services online, tech space helps in connecting a potential client with a network of lawyers. Do explore these legal services marketplaces, they can definitely refer you more clients if you build a good presence there.

How does social media help you?

Social media enhances your online visibility and makes you approachable. It is a low-cost effective method to reach a wider set of target audience. However, to gain credibility, it is imperative that the posts must be curated to establish thought leadership. Don’t react to the random noise. Don’t be a passive consumer. On social media, it works best when you stand for something. Take Gautam Bhatia for example. The 2011 NLS graduate has built up a name on Twitter and across media platforms as someone who writes regular commentary on constitutional law, live tweets court proceedings and provides valuable insights into the working of Indian constitution.

Do people have to have a way to discover you?

There is no doubt that people have to have a way to discover you and understand what you can do for them. There are many ways to do this. However, remember that the quality of interaction is more valuable than just quantity. The most well known and perhaps well-received way is face to face meetings.

Is it a good idea to start small?

It is a good idea to start small, and then make an impact on that target group and then it is always possible to add another target group when you feel that you have already done a good job with your initial target group. Deciding the right target group goes to the core of your business strategy.

Is it better to target a specific kind of clients and people for your law practice?

It is always better to target a specific kind of clients and people for your law practice rather than directing your efforts at the entire world. You do not want to spread yourself too thin. Your time and resources are limited.

Do lawyers have to advertise their practice?

Good lawyers with good marketing will always succeed more than good lawyers with bad marketing. Yes, you are not supposed to advertise your practice, but there are absolutely enough legal ways to market yourself. Let’s take a look at how you could go about it.

What is FindLaw?

FindLaw, part of Thomson Reuters, is a leading provider of business development solutions for law firms. Through its team of legal marketing experts, FindLaw drives the industry by delivering a comprehensive portfolio of proven online and offline marketing solutions designed to connect law firms with targeted prospective clients.

Is marketing scary?

Marketing can seem scary, especially if you’re just starting out and don’t have much experience. The good news is you’re in the same boat with most other solo firms, because you “went to school to be an attorney, not a website developer,” says solo attorney Lauren Clark.

How to create a website for solo attorneys?

As you start to generate clients as a solo attorney, you’ll want to own your marketing assets. There are several elements that make for a good website: 1 It’s trackable, meaning you can see where people are finding you from, what marketing and advertising campaigns are working and be able to track which campaigns produce the strongest ROIs 2 It receives sufficient exposure from online organic sources, such as search engines like Google and Bing and social media websites 3 It’s professional. Make sure it’s well designed, not too simple but not too complicated, shows a professional, high-quality photo of you (the lawyer visitors are considering to hire) 4 It’s very user friendly 5 Shows your expertise while in many places, attorneys can claim to be experts or specialized in an area of law, many places also do not. Regardless, many attorneys still choose the types of cases they do and don’t work on. While you may have to watch the language you use on your website, you should use your site to position yourself as an attorney that handles cases you want to take on. 6 It’s valuable to you and prospective clients. It should have lots of useful content and information that describes what areas of law you practice, the types of situations that clients may be facing that you’re able to help with. This will help you attract more of the rightrights types of clients and also allow potential clients to qualify themselves while browsing your site’s content.

How to promote yourself as a lawyer?

A great way to promote yourself on social media is through sharing your expertise and skill as a lawyer. Blogging and content marketing can be a great staple to add into your social content publishing calendar and share with your audiences. Blogging is also becoming a more critical part of a successful legal SEO strategy so by writing articles and more helpful content on your website, you’re able to boost your returns from both social networking and search engine optimization.

Do attorneys claim to be experts?

Shows your expertise while in many places, attorneys can claim to be experts or specialized in an area of law, many places also do not. Regardless, many attorneys still choose the types of cases they do and don’t work on.