how to market lawyer website

Law firm marketing tactics

1. SEO. Being easy to find online is one of the most critical marketing strategies for any law firm. Search engine...
2. Local SEO. SEO is important for ensuring your law firm shows up in online searches, but general searches aren’t the...
3. Search advertising. While SEO is an organic way to drive visitors to your law firm’s website, you can...

Full Answer

What is the best way to market a law firm?

Use your brand colors and your logo. Create images and elements that are consistent with your message. We recommend creating a brand style guide to use for designing your website and any future content. Most clients look online before reaching out …

How do I Make my law firm website look good?

Apr 14, 2020 · According to BrightLocal.com, consumers (88%) trust online reviews as much as personal recommendations. The three social sites to focus on are Google, Facebook and Yelp. • Identify all the review...

How do I find clients for my law firm?

Oct 30, 2020 · 8. GQ Law Office. This clean and simple design showcases all of the important information right in the header. The user can easily find resources, contact information, examples of the attorney’s work, and practice areas she handles. A key part of this website design that works is its attention to the attorney herself.

Is your law firm’s website enough for content marketing?

Oct 19, 2018 · Social media. The best time to establish your professional reputation with potential clients is before they realize they need your services. A strong website can serve as the foundation of a vibrant legal network that fosters communication with prospects and peers across major social platforms.

How can you market yourself as a lawyer?

5 Great Ways for New Lawyers to Market Themselves in 2020Get Focused. ... Write a Book or Legal Guide. ... Give Presentations to Lawyer Groups. ... Create a Website. ... Take to Social Media. ... Offer Free Seminars to the Public. ... Opportunities Abound.Jan 2, 2020

What should I put on my law firm website?

To ensure your law firm website content is showing up in search engine results pages, it must include the keywords people are searching for and are interested in. How do you know what keywords to use? By conducting keyword research. You already have a good understanding of who your clients are and what matters to them.Jul 20, 2021

How do lawyers get leads?

How to Generate Leads for Your Law FirmHave a strong law firm website.Use landing pages to capture client leads.Transform cold leads into warm leads with email marketing.Drive traffic to your landing pages with social media marketing.Have a solid content marketing strategy.More items...•Feb 6, 2022

How do you attract law clients?

9 Lawyer Marketing Strategies To Attract More ClientsSend Thank You Notes.Create Quality Content.Invest In Local Seo.Look To Legal Directories.Build Authority And Credibility.Target Your Niche.Add Some Personality.Make A Case For Your Law Knowledge.More items...•May 27, 2021

How do you write content for a law firm?

8 Tips for Lawyers to Improve Content Writing and Drive ResultsDefine your primary audience.List categories of content to create.Write for the web, not the legal profession.Publish content that will drive traffic.Score potential topics on lead value.Write for keywords and topics.Promote your content to maximize ROI.More items...•Apr 21, 2021

What is an attorney called?

A lawyer (also called attorney, counsel, or counselor) is a licensed professional who advises and represents others in legal matters. Today's lawyer can be young or old, male or female.Sep 10, 2019

How do you start a law firm business?

Simple things can generate work for your law firmStart with your current clients. ... Be proactive rather than reactive. ... Educate your clients. ... Don't treat this as a one off. ... Systemise your business. ... Think outside the square.

Is lead generation legal?

For example, companies that generate leads in the consumer lending or debt collection industry may be prohibited by federal and state lending laws from selling consumer lending information to customers that are not qualified to legally make loans.Feb 12, 2021

How popular is avvo?

You can see that, according to the image at the outset of this article, Avvo is close to 2 million visits each month. * This means that potential clients are on Avvo, reviewing attorneys in one easy-to-compare spot.Oct 15, 2018

How do law firms attract new clients?

Strike conversations with potential clients A one on one marketing opportunity can have a long-lasting and profound effect. Market yourself by mentioning your niche of focus in law and the firm's name. Mention your position as founder of the firm and spark an even more enthralling conversation.May 9, 2018

How do you attract big clients?

10 Great Ways To Attract New Customers To Your Small BusinessOffer new customers discounts and promotions. ... Ask for referrals. ... Recontact old customers. ... Network. ... Update your website. ... Partner with complementary businesses. ... Promote your expertise. ... Take advantage of online ratings and review sites.More items...•Feb 28, 2020

How do lawyers get paid?

A lawyer sometimes bases the fee on a fixed dollar amount for each hour or part of an hour spent working on your legal matter. Hourly rates can vary, depending on the lawyer. Ask your lawyer about the hourly rate and ask for an estimate of how many hours will be spent on your behalf.

Why do lawyers need digital marketing?

Digital marketing helps lawyers attract more clients, get more business, and generate more revenue for their firm. While word of mouth referral is...

How much do lawyers spend on digital marketing?

The U.S. Small Business Administration recommends spending 7%-8% of your firm’s gross revenue on marketing. Law firm management consultants encoura...

What is law firm internet marketing?

Law firm internet marketing is the practice of increasing your law firm’s presence online and making it easier for clients to find and hire you. Th...

Do lawyers need a marketing agency?

The answer is: It depends. Whether you do your own law firm digital marketing or hire an agency depends on your level of interest and expertise wit...

How do I market myself as a lawyer?

There are many ways to market yourself as a lawyer, here are some examples:  Social media: Depending on where your target audience (clients, or pot...

What is a good ROI on attorney internet marketing?

A revenue:cost ratio of 5:1 is generally thought to be acceptable for marketing spend, including law firm internet marketing. In other words, your...

What to include in LinkedIn for attorneys?

Things to consider for LinkedIn include: A fully fleshed out summary with specific details of the attorneys professional successes, a clear statement of expertise and results, recommendations from at least 10 clients, a professional headshot, and a tagline under the headshot that makes the area of expertise clear.”.

What is the critical thing to remember with all content marketing?

As Sherry Holub from JV Media Design explains, “One critical thing to remember with all content marketing (especially in California due to the recent proposed formal ethics opinion on attorney blogs) is to avoid language that could be considered solicitation.”

Do attorneys include their web address in their email signatures?

An alarming number of attorneys don’t include the firm’s web address in email signatures or on the letterhead. Even more, don’t go through their various web listings (like those with local bar associations) and update these to include the URL.

Who is Tiffany Starnes?

Tiffany Starnes is Vice President of digital marketing firm FSC Interactive. She believes that a well-executed paid campaign on Google AdWords can pay for itself with quality lead generation. “Google Paid search offers a great opportunity for attorneys to get found at the exact moment people are looking for help.

Who is Matthew Givner?

Matthew Givner is the Digital Marketing/ePR Specialist at Agency 33. He agrees, “Most law firms have learned, or have at least been told, how important blogs are for marketing their firm. However, where most lawyers drop the ball is promoting the blogs they spend so much time and energy writing.

Is YouTube a good search engine for lawyers?

According to David Shiffman, founder of Brandamos.com, video content is a key area of opportunity for law firms looking to stand out online. “Youtube is the second largest search engine in the world, and it is owned by Google. In fact, Google actually ranks videos higher than websites in some cases. For lawyers, we recommend building out a YouTube channel with a series of videos talking about specific areas of practice and specific scenarios that potential clients may be involved in.”

What is SEO in law?

Website search engine optimization (SEO) There are also less direct tools you can use for marketing your law firm online, including tools like Podium that help drive positive reviews. However, lawyer online marketing is a competitive industry, so costs can add up quickly. You’ll need to be selective and strategic.

What is the best way to grow a law firm?

A strong digital marketing strategy is one of the biggest levers you can pull to grow your law firm and get more clients. Online marketing is becoming more and more important for lawyers. In 2019, spend on digital marketing eclipsed traditional marketing channels for the first time, according to eMarketer. This trend will only continue in 2020 and ...

How do law firms invest?

1. Research your target client. Before you know where to invest, you need to know where your target clients are looking for you online, and what types of messaging they’re looking for.

What is revenue cost ratio?

A revenue:cost ratio of 5:1 is generally thought to be acceptable for marketing spend, including law firm internet marketing. In other words, your average cost per acquisition (CPA), or the cost to acquire each case, should be about ⅕ of the average value of each case.

What is the duty of a lawyer?

As a lawyer, it is your duty to ensure that any provider you work with is compliant with any internet privacy and data retention laws in your jurisdiction, whether a website designer or an online marketing tool. Most reputable providers will satisfy the necessary requirements, but you’ll need to ask to make sure.

Do you label yourself an expert?

Whether yourself as a lawyer or your law firm as a whole online, follow ethics rules in your jurisdiction. Don’t label yourself as an “expert” unless you have the qualifications needed to do so in your jurisdiction, and be mindful of inadvertently creating lawyer-client relationships.

Do lawyers have a duty to keep client information confidential?

They have a clear duty to keep client information confidential at all times, and to swiftly disclose an error if a breach occurs . More generally, anti-spam legislation such as the CAN-SPAM act protects individuals from unsolicited emails, and spells out penalties for organizations that don’t comply.

What is a law firm marketing strategy?

By highlighting your firm’s marketing goals, defini ng your target market, analyzing your competitors and market, and shaping your core message, your firm will be in a better position to create an effective marketing plan.

What is a marketing plan for a law firm?

Your law firm’s marketing plan defines the specific actions you will take to execute your strategy and achieve your marketing goals. Your attorney marketing plan will also outline the types of marketing you’ll use for your firm. This includes social media marketing or search engine optimization.

How to grow a law firm?

To grow your law firm so that it’s thriving and more profitable, you need to attract new clients and cultivate new business. Having a solid law firm marketing strategy and plan helps you grow your law firm by ensuring your firm’s marketing efforts will be as effective as possible. In this post, we’ll walk you through how to grow your law firm ...

Why is it important to have a marketing plan?

A detailed marketing plan can also save you time, effort, and marketing budget in the long run. By having a defined plan, it becomes clear who on your team is responsible for what. This helps you stay on track and accomplish your firm’s legal marketing tasks that might otherwise fall through the cracks.

What should be included in a law firm marketing plan?

Your plan should outline the how and why of your law firm’s marketing. You may want to include: A statement of purpose.

Why is it important to be online and on social media?

Being online and on social media in a professional content also makes it easier for clients to find your law firm. As mentioned previously, the easier you are to find online, the more potential for new clients to seek you out and go to your firm’s website—which is key to successful law firm marketing.

What is content marketing?

It is a marketing tactic that can help build your brand and establish expertise, offer value to potential clients, and help drive more people to your website. Content marketing could include content like blog posts, videos, infographics, or even podcasts.

Why don't lawyers get new clients?

Many lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities or services, or they don't authentically connect with potential clients.

What is the number three of marketing?

Number three: Don't waste any money on marketing that is not measurable. If you can't measure it, don't do it. Too many lawyers don't know if, or why, their marketing is succeeding. This dooms them to spending money and efforts on things that work, but also on things that don't work.

How much do you have to spend on marketing?

When it comes to expenses, the conventional wisdom among legal marketing experts is that you have to spend at least 2.5 percent of your gross revenues on marketing. Otherwise, say the experts, you're just pretending to market. That 2.5 percent does not include the salaries of any of the people that you may have hired to perform ...

What is the most important part of SEO for a law firm?

Content is the most important ingredient in law firm SEO. After you have traffic, use the built-in analytics to see which pages and topics are the most popular on your site, and create video scripts around that content .

What is the most important thing to do when starting a law firm website?

According to Attorney Dan Jaffe, who founded LawLytics in 2011: "Written content is the most important ingredient for a successful law firm website. Get the written content right, and everything else will fall into place. Neglect written content, or delegate it to a non-lawyer, or to a lawyer who doesn't understand the modern internet, ...

Is it easier to get a referral from a satisfied client?

It's much easier to open a new file from a current client than it is to originate a brand new client. It's also easier and less expensive to get a referral from a satisfied client than to get the attention of a potential client using advertising. Again, this is something that you can measure.

Who is the CEO of Lawlytics?

In fact, their support is run like a well-oiled law firm that prides itself on client service. And it's no coincidence, because LawLytics CEO Dan Jaffe is an attorney who practiced for a decade before making the transition into legal marketing and technology.

What is the key to being a thought leader?

Well-recognized thought leaders always get more business. The key is to give clients the information they want to know. Lawyers should have professional photography, an extensive bio and a list of key accomplishments.

How much of the internet will be video by 2021?

Video will represent 80% of all internet traffic by 2021, according to TubularInsights.com. Clients and potential clients would rather watch to a two-minute verbal explanation than read a two-page article.

Who is Larry Bodine?

Larry Bodine is a business development adviser who has worked with hundreds of law firms to get more clients and generate more revenue. An attorney, journalist and marketer, he is a member of the attorney advisory board of LawLytics.com, and he has written a law marketing blog for 10 years.

Can a website be visited on a mobile device?

Make sure your website is easily accessible for mobile users. Your next new client is visiting your website on a cellphone. Smartphones now account for fully 70% of total time spent with digital media. This means your next new client is visiting your website on their phone—and not on a tablet or desktop.

Is Facebook a good social media platform?

Facebook is by far the most effective social medium. Facebook is social media to consumers. Statistics have shown that 74% of Facebook users log in daily. Meanwhile, 54% of consumers said they’d be likely to hire a lawyer with an active social media presence. For millennials, that rate jumps to 72%.

Do law firms have marketing budgets?

Fewer than half of law firms even have a marketing budget, according to a new Legal Technology Survey Report by the American Bar Association. This statistic is shocking and creates an opportunity for you to out-market your competition by simply setting aside funds for marketing.

What is Adam Bessen's website?

The primary strength of Adam Bessen’s website is its intuitive nature. The website includes all the essential elements on the homepage in a single scroll. Visual elements like icons can be easily scanned on the homepage that shows exactly what services are offered. The top of the homepage within the featured image is a call-to-action to Order a Title (also the far-right option in the main menu.) The website’s main objective is to get the visitor to order a title, and there are multiple places to do so. It’s even included in the Quick Links menu at the bottom of every page.

What is Graham's website?

Graham’s website is an example of a minimal design done well. It is simple, clean, and shows the user exactly what the attorney does beneath his title. It features a picture of the attorney to put a face to the firm. The site features social media as a menu option to further engage users. There is no wasted space on this site. Every menu item serves a function.

What is TitleTap marketing?

TitleTap provides turn-key websites and marketing tools like Video, Social Media Management, and Email Marketing for Title Agents and Real Estate Attorneys. Get more great marketing tips like this specifically relevant to Real Estate, Title Insurance, Mortgage Lending, and Law by subscribing or visiting our blog above.

Martindale Website Series for law firms

A versatile, customized website is an essential component of effective law firm marketing. At Martindale-Hubbell, we blend the latest functional and design advances with knowledge gained from nearly 150 years of connecting lawyers with prospects.

Robust features that put your website to work

Increasingly, the online legal market is made up of mobile users. We make sure that your website will be attractive and easy to navigate on any desktop or handheld device.

Award-winning designs that communicate your value

Through years of creating award-winning designs, we’ve learned how to create websites that look good while enhancing the end-user experience for your prospects. With our durable themes, we establish a marketing foundation that reflects your firm’s unique skills and background.

How we deliver your new law firm website

Your legal marketing specialist will conduct a brief but thorough review of your specific marketing objectives by guiding you through our Creative Discovery interface. In about 15 minutes, you will devise a detailed plan for the site’s color, design, tone and content.

Website marketing tips

Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend. Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you…

We Create & Market High-Performing Websites for IP Law Firms

From patents to trademarks to copyrights and other forms of intellectual property law, an IP attorney works with valuable legal assets. To gain the attention and trust of prospective clients, IP lawyers must have a professional website that projects their competence to the world.

How We Help IP Attorneys Beat the Competition

At PaperStreet, we design intellectual property law firm websites that showcase the firm's expertise, values and strengths. With over two decades of experience, we understand the elements of successful websites, including information architecture, design, content, usability, and marketing strategies (i.e. SEO, PPC, etc.).