how to market a lawyer on social medical

How can I promote my law firm on social media?

Every lawyer should have a well-crafted LinkedIn profile, company LinkedIn page, company Facebook page (if you market to consumers), and possibly a Twitter feed. Look into a service like Buffer.com so you can efficiently post to all your social sites in one step. Post about timely relevant topics your clients need to know about.

Do lawyers and law firms need sales and marketing?

The two scenarios above summarize why lawyers and law firms need both sales AND marketing to be successful. If you oversee marketing for your law firm, it’s likely the management committee, board, or your fellow partners will see the value of creating a strategic marketing plan for your law firm.

What are the best marketing strategies for a personal injury lawyer?

My 8 Best Marketing Strategies for Personal Injury Lawyer Law Firms. 1 1.) Forget ROI – Set “Cost Per Case” Goals. You might be surprised by the uncomfortable look I get from some lawyers when I ask what their desired ... 2 2.) Track, Track, Track. 3 3.) Bid on Your Brand Name on Google.

Should lawyers avoid marketing best practices for lawyers?

If you are a relationship-building guru and choose to forego marketing best practices for lawyers (like a great website, social media, blog posts, communications), your efforts may fall on deaf ears. People won’t know you or your firm.

What is the best way to market to lawyers?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•

Can attorneys advertise on social media?

Many lawyers and law firms use social media for business purposes to advertise services and employment opportunities, network with other legal professionals, share compelling legal news, communicate with clients, and attract new business.

How do I target a lawyer on Facebook ads?

Quick LinksCreate an optimized Facebook page that includes rich media.Target a hyper-specific audience to keep ad relevance high.Set out clear goals for your campaign.Make your ads engaging as well as relevant.Create multiple versions of ad copy and split test them.Incorporate video into your ads.More items...•

Why do lawyers need social media?

Social media gives clients another way to find your law firm Social media profiles can drive people to your law firm's website—where potential clients can find the information they need to hire your firm.

What should lawyers post on Facebook?

What Lawyers Should Post on FacebookShare articles and tips in your area of law.Share blog posts from your law firm.Share client feedback and testimonials.Share relevant local and national news.Post answers to frequently asked questions.Share firm events and news.Post motivational and inspirational content.More items...•

What should a lawyer post on LinkedIn?

Social Media Marketing for Lawyers.Use updated, professionally shot photos.Write a compelling headline.When it comes to LinkedIn for lawyers, only list experience relevant to your current practice.Invest time in writing your summary.Write concise, yet meaningful descriptions of your professional experiences.More items...•

Do Facebook ads work for lawyers?

Facebook Ads work best for law firms focused on providing consumer based legal services, including: Personal Injury lawyers. Mass-tort law firms. Family & Divorce lawyers.

Can you target Lawyers on Facebook?

Facebook Ad Strategies to Get Clients in 2021 Facebook is a valuable marketing tool for many law firms and one that can add authenticity to your professional reputation. Plus, Facebook has places for sponsored ads, which gets you in front of people in your area that may need your legal expertise.

Can I advertise legal services on Facebook?

Effortless Social Media for Lawyers With over 2.8 billion monthly active users, Facebook is the largest social media network in the world. It could also be the most valuable platform for marketing your law firm.

Do attorneys use Instagram?

Instagram has huge potential for lawyers looking to increase visibility, grow their business, and connect with clients. According to a 2019 survey by Attorney at Work, 25 percent of lawyers use Instagram as part of their legal marketing efforts.

How social media marketing is done?

Social media marketing requires an evolving strategy with measurable goals and includes: Maintaining and optimizing your profiles. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience. Responding to comments, shares, and likes and monitoring your reputation.

Why is social media an ethical issue for lawyers?

Confidentiality Breaches Client confidentiality is a fundamental feature of the solicitor-client relationship and social media poses some unique perils, such as: Social posts celebrating successes where permission hasn't been granted by the client. Online profiles that provide project names or details.

Do I need to be a Pulitzer Prize winner to write a legal book?

You don’t need to be a Pulitzer Prize author to write a great legal book or guide. Many lawyers self-publish their own books and guides and use them as a marketing tool. The cost is relatively inexpensive and they provide much better exposure than just handing out a business card or firm brochure.

Do new lawyers pass the bar exam?

Most new lawyers are justifiably proud of themselves when they finish law school and successfully pass the bar exam. Their families and friends brag about them and tell them how many new clients they can refer their way. Unfortunately, even with these good intentions there may not be a slew of new, paying clients walking into their office. If you find yourself in this situation, it’s time to learn how to market yourself as a lawyer and how to build a law practice.

How to create a marketing strategy for a law firm?

Here are nine areas to consider when creating a marketing strategy for your law firm. 1. Create a marketing budget. A well thought-out marketing budget is a key component of any law firm business plan.

What is law firm marketing?

Law firm marketing is the practice of attracting new potential clients to your law firm. This might include a mix of digital marketing, SEO, blogging, billboard ads, and many other tactics. But no matter how you approach it, law firm marketing can easily consume a lot of your time and energy.

What is a marketing lead?

A marketing lead is a potential client for your firm. It’s more than just someone who simply visits your website. A person becomes a marketing lead once they take an action that shows they’re interested in speaking to you. For example, they might fill out a “Contact Us” form, call your firm, or provide their contact information in some other way.

What to do before investing in a website?

Before you invest thousands of dollars into a brand new website, an SEO specialist, or social media ads, take a moment to pause and think about what’s going to guide your success. If you’re not following a few critical principles, all the marketing dollars in the world won’t help your law firm grow.

How to attract new clients for a law firm?

To attract new clients through online advertising, you’ve got to go where they are. In the digital age, this means social media. There are plenty of social networks to choose from, so you’ll need to figure out which social media platforms are the best for your law firm and practice area.

Is law firm marketing your forte?

Given that law firm marketing is not your forte, it’s important to understand the basic foundations before moving into planning and execution. We’ve put together a handy list of the most important marketing terms you need to know.

Do clients give reviews on law firms?

Once you have a number of online profiles up and running for your law firm, clients might start giving you reviews. These are critical to manage. According to the 2019 Legal Trends Report, today’s legal consumer does plenty of research before choosing their lawyer. While a few negative reviews won’t hurt, an ongoing stream of them might give potential clients pause.

What are the two principles of online marketing?

“For online marketing there are two primary principles: Have a valuable website, and create valuable content. If you demonstrate your value instead of describing it, potential clients will flock to you.

Is social media marketing the future?

“Social media marketing is the future for lawyers. Most people perform research on their smartphones. I get one to two significant cases per year from paid marketing efforts on Facebook for a minimal investment.”

How Do You Market a Law Firm?

There is no single strategy for marketing your law firm; there are actually many different methods, tactics, and platforms. This should be great news to you, as it presents the opportunity to diversify your marketing and reach more clients than ever.

Know your audience

The first step in creating a law firm marketing plan is to hone in on your niche and know your target audience. After all, most lawyers provide specific types of services for people in a specific area or region.

Pick your platforms

There’s a misconception that in order to market effectively, you need to be on every platform. That is not the case, and can in fact be a huge waste of your time and money.

Nurture your leads

One study found that 40% of law firms don’t respond to their contact forms at all, letting potential leads run cold with no contact. If you are going to invest in marketing, you want to make sure you are following up with your leads in a timely manner.

Keep clients happy

Marketing your law firm doesn’t stop with new client acquisition. Maintaining relationships with existing and past clients is also important in earning positive reviews, driving referrals, and keeping clients happy.

10 Strategies to Market Your Law Firm

Wondering how to market your law firm? Then you’ll be happy to know there are many strategies you can use - from law firm SEO to content to paid ads. Here are a few of the best strategies to start using today.

1. Social Media Marketing

Social media platforms like Facebook, LinkedIn, Instagram, and Twitter are great tools for growing your following online. Many law firms see success with creating valuable content for users and engaging with their existing follower base.

How Personal Injury Law Firms Work

To use an overly basic story to illustrate, Joey was in an accident that wasn’t his fault. Now he needs to get his car fixed, has medical bills to pay for his injured shoulder, and is missing work while he is healing.

How personal injury lawyers charge their clients

Most injury lawyers work on a contingency fee basis (but not the terrible lawyer Lionel Hutz from The Simpsons, seen changing his fee structure below). A contingency fee is simply a percentage of what the final settlement is, and in most states law firms’ fees average around 33%.

My 8 Best Marketing Strategies for Personal Injury Lawyer Law Firms

Here’s everything I’ve learned from working with personal injury law firms to ensure they achieve ROI from their ad spend.

In Conclusion

That’s it! I hope this article can serve as a guide for anyone jumping into the personal injury industry. If you have questions or comments, feel free to contact me by leaving a comment below.

What is accountable marketing?

Accountable marketing has a measurable return on investment. Whether the investment is dollars or time, you know with certainty that if you do (or spend) X, you get Y. For example (numbers for illustration only):

What are the two categories of marketing?

Marketing, at the highest level, falls into two broad categories - accountable marketing and unaccountable marketing . Every marketing strategy and tactic you use (or are considering using) falls into one of these buckets.

What is the next step in the marketing journey?

The next step in the marketing journey is to fully map out your plan of action. That involves a detailed analysis of where you are, the options available to you, and what your likely return on investment is for choosing different strategies and tactics.

Can personal injury firms grow with minimal spend?

Personal Injury practices are in the enviable position of being able to choose their ideal mix of time versus money. Unfortunately, some firms - especially ones which have not historically had a marketing budget - get seduced by the idea that they can grow their firms with minimal spend.

What is marketing in law?

Marketing is everything you and your firm do to market the firm and its practice areas. Marketing is all about the MESSAGES you put out into the marketplace on who you are, what you do, and the unique value your firm delivers. Marketing efforts generally benefit all lawyers in a law firm not the individual lawyer. Law firm marketing includes everything above from websites and social media, to blogging efforts, client communications, branding and law firm public relations . Marketing softens the marketplace so prospective clients and referral sources know the firm. When the market is familiar with your law firm and its brand, it makes it that much easier for the next task – accomplished 100% by the sales force – I mean the lawyers.

What is a strategic marketing plan for a law firm?

A strategic law firm marketing plan will provide a roadmap for the firm’s future growth. It will reiterate which areas the firm wants to grow, and others it may want to contract. As we know the adage: if you embark on a journey without a map, you may not get anywhere, much less to a desired destination you may be able to sense up ahead in the fog. A strategic law firm marketing plan will benefit the entire firm by defining:

What is the importance of branding as a lawyer?

Branding – As a lawyer it’s important to remember that YOU are the brand. Clients hire lawyers not law firms. That said, you still need to stand out above your competitors by having a graphically appealing logo, website, marketing materials, social media profiles, invoices, letterhead, and business cards.

What is the first thing you need to do to grow your law firm?

The first thing you need to do is to identify specific and measurable objectives for the growth of your law firm. I recommend creating tangible objectives for each of the seven areas above. If you remember back to your marketing courses from college, marketing objectives need to be Smart:

How to get your name recognized as a lawyer?

One of the best ways to develop your name recognition as a lawyer, is to be featured in the media, quoted in news stories, interviewed on TV or Radio, or to publish an article in a publication read by your key target audience. Keep an eye on national news, and if you can provide a local angle, follow up with the news media and pitch them on why the story is significant not just nationally, but in your market. If you have an idea for an article, create an outline and reach out to the editor of a publication reaching your key audiences. Media coverage provides the third-party credibility every lawyer needs to build name recognition.

Is every lawyer a rainmaker?

There are the finders (rainmakers), binders (working attorneys) grinders (generally associates) and minders (likely the rainmaker). Not every lawyer is a rainmaker. Many firms need to step back and analyze what they value in individual lawyers. Not every lawyer is cut out to be a rainmaker.

Shift to a self-marketing mindset, overcome your blockers, achieve your goals and grow your reputation

In the legal industry, it's not just about what you know; it’s also about how you present yourself. In this article, we explain how to look at marketing effectively to achieve your goals.

First thing first: What is self-marketing?

Sometimes self-marketing is called personal branding. Some see it as the process of promoting a person rather than a product or a service. Others define it as a strategy used by a job-seeker to improve their chances of acquiring the ideal position and advance in his career of choice.

What keeps people from marketing themselves?

As we’re always in touch with our community of lawyers, we noticed a couple of common reasons that block lawyers from promoting themselves. And some of these reasons are more common, especially among women lawyers, who themselves find marketing being intrusive and instead choose to work hard and hope to be noticed and rewarded.