how to get clients as a digital lawyer

by Everardo Yost Jr. 9 min read

If you're a new lawyer and want to get your first customers, you can do it through some marketing channels.
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How Google Ads or Search Engine Marketing (SEM) Help Attorneys Get New Clients
  1. Family and friend referrals.
  2. Online search.
  3. Referrals from other lawyers.
  4. Legal directory.

How can I get more clients for my law firm?

The best groups to join to get new clients are for adjacent industries where your clients hang out. As a lawyer or accountant you could ask to join the Digital Agency Owners group and make a post asking if anybody needs some free advice and pitch in when you can.

How do I find clients?

PS – check out my favorite social plug-ins for bloggers & entrepreneurs. 2. Create blog content that is written with your ideal client in mind. One of the best, non-spammy ways to get clients is to write blog posts that your ideal clients would want to read.

Should your law firm have a social media profile?

Apr 14, 2020 · • Identify all the review sites to all staff and lawyers. • Create an onboarding process in which you ask the client if they found the firm by an online review. • Request reviews after a positive...

How do you get clients for Your Small Business?

Sep 10, 2014 · In this post, I’ve covered 33 strategies you can use to get new clients. You may be familiar with some of these at a glance, but read through because I’ve included helpful advice, resources, and tools for each. 1. Ask for referrals, don’t wait for them Okay, okay, I know…referrals are the most obvious and well-known way to get new clients.

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How do you attract law clients?

9 Lawyer Marketing Strategies To Attract More ClientsSend Thank You Notes.Create Quality Content.Invest In Local Seo.Look To Legal Directories.Build Authority And Credibility.Target Your Niche.Add Some Personality.Make A Case For Your Law Knowledge.More items...•May 27, 2021

How do I market myself as a new lawyer?

5 Great Ways for New Lawyers to Market Themselves in 2020Get Focused. ... Write a Book or Legal Guide. ... Give Presentations to Lawyer Groups. ... Create a Website. ... Take to Social Media. ... Offer Free Seminars to the Public. ... Opportunities Abound.Jan 2, 2020

What is a digital lawyer?

Digital Lawyers use process improvements, technology and analytics to reduce the costs and risks and improve the efficiency and effectiveness of their clients. They are a Legal Uber, so to speak, which is going to open a new era in legal services.”

Can lawyers text potential clients?

Lawyer texting offers clients and lawyers many benefits as mentioned above. But lawyers need to ensure they are abiding by the rules and their ethical responsibilities. Texting is only one of the many methods of communication for attorneys.Nov 1, 2021

How do I brand my law firm?

Your brand should be:Consistent across all touchpoints. Your law firm's website, social media, and other ads should all look like they belong to the same firm.Clear in its messaging. ... Realistic for your target audience. ... Differentiated from your competitors.

How do you promote laws?

How to Market a Law PracticeChoose a Specific Type of Law. ... Choose a More Specific Niche. ... Build a List of Clients and Referrers Over Time. ... Create a Helpful Website. ... Give Away Free Resources in Your Community. ... Network with Local Businesses by Offering a Helping Hand. ... Consider Building a Social Media Presence.More items...•Aug 20, 2014

What is the transformation of law?

The bounded exploration postulate states that for every sequential algorithm, the transformation law depends only upon a finite set of terms over the signature of the algorithm, in the sense that there exists a finite set of terms such that, for arbitrary states X and Y which assign the same values to each of these ...

How do you send a message to an attorney?

A letter to an attorney should be written in a formal letter format with the attorney's name, law firm and address at the top near the date, addressed using a salutation and signed off with a closing such as "Very Truly Yours" or "Sincerely."Dec 17, 2018

What does it mean to solicit a client?

(a) “Solicitation” or “solicit” denotes a communication initiated by or on behalf of a lawyer or law firm that is directed to a specific person the lawyer knows or reasonably should know needs legal services in a particular matter and that offers to provide, or reasonably can be understood as offering to provide, legal ...Apr 17, 2019

How do you text clients?

Best Practices for Texting CustomersEnable Two-Way Conversations. First and foremost, a conversation is not very useful if it's only one-sided. ... Be Professional, Yet Conversational. ... Provide Consistent and Timely Answers. ... Keep Personal Information Secure. ... Make It Easy to Opt-In or Out of Texts.Mar 11, 2020

How does social media help a law firm?

Social media profiles can drive people to your law firm’s website—where potential clients can find the information they need to hire your firm. It’s a tactic that consumer brands have perfected.

Why is social media important for lawyers?

More than just a fun pastime, social media for lawyers can be a valuable digital marketing channel when it’s used strategically and you take the time to learn and adhere to ethics rules so you can stay compliant.

What is the most popular social media platform?

Facebook. With 2.38-billion monthly active users, Facebook is the most popular social media platform in the world—and it’s also popular among legal professionals, with overall use of Facebook growing to 63% in 2018, according to the ABA’s 2018 Legal Technology Survey Report.

Is Twitter good for lawyers?

While Twitter is less common for law firms to use in a professional context it offers some unique benefits for busy legal professionals: It’s concise. As a microblogging social media platform, Twitter limits your tweets to a character count of 280—forcing you to stay succinct. It’s efficient.

Why is LinkedIn important?

It’s important to ensure your LinkedIn profile is an effective reflection of you and your firm.

Is Twitter efficient?

It’s efficient. As a result, when scrolling your Twitter feed, you can consume highlights and headlines for a wide range of issues in a short period. It’s instantaneous. Twitter gives you near-instant updates on news and information you need to know.

Why do lawyers use YouTube?

Though it’s a less common choice for lawyers and law firms, a YouTube channel gives you the opportunity to share video content with subscribers. Video makes it easy to showcase your personality to viewers, helping them feel like they “know you” before they’ve met you—which can make potential clients feel more comfortable.

What to do if you have no experience?

If you have no experience, no clients, and no way of getting clients – reach out to someone you know that needs help and offer to do something for them for free in exchange for a testimonial. You don’t need to run a full-fledged marketing campaign for them, but help them build a landing page, or do some small tasks.

Is coworking a good idea?

This is NOT a bad thing.

Why do clients use social media?

Plus, social media also builds hype and excitement, especially when you include other people .

How effective are Facebook ads?

Facebook ads can be a very effective way to reach your target audience and clients for a small amount of money compared to other forms of advertising. Facebook also allows you to create sophisticated audiences to show your ad to.

How much of the internet will be video by 2021?

Video will represent 80% of all internet traffic by 2021, according to TubularInsights.com. Clients and potential clients would rather watch to a two-minute verbal explanation than read a two-page article.

What is the key to being a thought leader?

Well-recognized thought leaders always get more business. The key is to give clients the information they want to know. Lawyers should have professional photography, an extensive bio and a list of key accomplishments.

Who is Larry Bodine?

Larry Bodine is a business development adviser who has worked with hundreds of law firms to get more clients and generate more revenue. An attorney, journalist and marketer, he is a member of the attorney advisory board of LawLytics.com, and he has written a law marketing blog for 10 years.

Is Facebook a good social media platform?

Facebook is by far the most effective social medium. Facebook is social media to consumers. Statistics have shown that 74% of Facebook users log in daily. Meanwhile, 54% of consumers said they’d be likely to hire a lawyer with an active social media presence. For millennials, that rate jumps to 72%.

Do law firms have marketing budgets?

Fewer than half of law firms even have a marketing budget, according to a new Legal Technology Survey Report by the American Bar Association. This statistic is shocking and creates an opportunity for you to out-market your competition by simply setting aside funds for marketing.

How to bring in new clients?

A long-term strategy to bring in new clients is to help people who are connected to your prospective clients. Offer ideas, intros, feedback, thoughts or help them in any way possible with their business challenges. This is a bit different than following up with your network, mentioned earlier, because its an ongoing process. You might not close a client or get referrals immediately with this strategy, but its a proven tactic to build relationships and win new business over time. A friend of mine, Brandon Pindulic, uses this strategy to build relationships and get new clients. He helps out anyone who gets in touch, whether its giving advice, feedback or helping with some marketing stuff. Though he says this strategy is pretty taxing and can take up a lot of time, he’s landed big clients and received referral business just for helping.

How to get press for a consultancy?

To get press for your consultancy, you have to come up with a unique angle that would be appealing to reporters and their audience. Don’t pitch your services and company, instead act as an expert on a certain topic – increasing productivity, hiring employees, remote working, managing teams, etc.#N#HARO, PitchPigeon and Muck Rack are great resources for pitching the press (you can also go to Product Hunt and search “press” to see tons of other tools available).#N#Coming up with your own story and getting in touch with the right reporters can be difficult. Try contacting local PR firms and offer your services in exchange for some PR work. If you have a budget, you can hire someone with AirPR or use a service like Bite Size PR.

What is scripted blog?

Scripted is a great content writing service you can use to outsource your blog post writing. 8. Write an eBook.

How does productized consulting work?

With productized consulting, you bundle your consulting services into “package” that the client can purchase for a monthly fee. Best of all, you’re creating predictable, recurring revenue.#N#If you offer services like design, marketing, development, writing and so on, consider selling your offerings as a package that clients can purchase.#N#Here are some examples of productized consulting to get you started:#N#Have another great example? Post in the comments and let me know.

What is a case study?

Case studies show prospective clients your results and success with a particular project.#N#A case study usually covers the client, challenges, process and results of a project or engagement. Ben Gran has written an in-depth post on how to write case studies.

What is SEO strategy?

Search engine optimization is a great long-term strategy to drive targeted traffic to your company website. You won’t see overnight results with SEO, but with a sound strategy in place, you can drive traffic over time and convert visitors into paying clients.

How effective are business cards?

Business cards can be an effective marketing tool, if executed properly. #N#Mark from Tiger Tiger hands out business cards printed on 600 gsm stock letterpressed, which are of high quality and make a great first impression. They cost 3 bucks a pop, but have helped him close some serious deals with companies.#N#When he gives these business cards to prospective clients (or people connected to his clients), they’re immediately impressed with the card quality, which is a reflection of his brand. They end up being shared around the office, at meetups, on social media and more.#N#This post has 30 of the most creative business cards ever, which are guaranteed to spark some creative ideas for your next business card.

What should every lawyer provide?

Every lawyer should provide a concise summary of the firm’s philosophy, mission, and track record. Explain how the firm operates, what type of cases are generally handled, and how the firm will likely handle this particular case.

Why is it important to be attentive during a new client consultation?

While most attorneys would consider this an intuitive part of their legal practice, being especially attentive during new client consultations is important, not only to show your attention to the case, but also your attention to the client’s needs and expectations (as exhibited by their behavior, attitude, questions, and answers).

Why is initial consultation important?

Particularly for new clients who may never have used legal services before, the initial consultation may not only exemplify both yourself as a practicing attorney and your firm but also your entire industry. To put it bluntly: Consultations are very important.

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What Is Lead Generation For Lawyers?

  • The term “lead generation” refers to the process of finding new potential leads. This involves bringing in new leads through sales funnels. A “sales funnel” is a multi-step process that guides your leads closer to becoming actual legal clients. The main stages of a sales funnel are as follows: 1. Awareness: The first step to converting a lead into a client is simply making them aw…
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The Lead Generation Process

  • The lawyer lead generation space is highly competitive, so it is crucial for you to implement inbounddigital marketing strategies that will help you cut through the noise. Your goal should be developing a process in which your audience: 1. Discovers your firm through one of your various marketing channels, 2. Clicks on your call to action (CTA), 3. Goes to your landing page, 4. Enter…
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How to Generate Leads For Your Law Firm

  • Now that you understand what lawyer lead generation is, here are a few strategies you must implement to generate more leads for your firm and maximize your lead generation success.
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Conclusion

  • To find lasting success in a crowded legal market, attorneys need to stay on top of their lead generation processes, constantly tweaking and updating them to get the best results possible. Your lead generation and marketing efforts should have a consistent, integrated message.No matter how your leads find you, the personality of your brand and the main messages they recei…
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