how to get business clients as a lawyer

by Dr. Eldon Bechtelar 7 min read

4 Methods for Lawyers to Get Corporate & Business Clients

  • Online Advertising. Like in consumer-facing areas of law, advertising and social media can still be effective tools and...
  • Social Media. Facebook is going to be the best social media platform to use for the lowest end in terms of revenue and...
  • SEO & Content Marketing. SEO and content marketing are popular for...

Full Answer

How to get clients as a new lawyer?

Top 9 Ways For Any Attorney To Generate a Huge Book of Business. A. Do not take any vendors you deal with for granted. Your dry cleaner, the person who mows your lawn, the mechanic who fixes your car—whomever you ... B. Do not take your …

How do lawyers get clients?

Create a page for each question your prospects and legal clients ask, and provide a meaningful answer. This will attract a lot more people to your site. 2. Run ads on page one of Google. This will bring a lot more people to your site. 3. Optimize your website for local search. This will bring a lot more people to your site.

Can a lawyer sue his client?

Your online networking habits could also be a great way of how to get clients for as a lawyer. Open a Facebook, Twitter or LinkedIn account for yourself or your law firm and create a massive following. Always update your followers and share up-building content with them. Leverage on other Law Firm’s Overflow Work

How to market to attorneys?

Keep these five tips in mind for leveraging your network and discover how to get clients as a lawyer quickly and naturally: Build Connections Where You Spend Time. Chances are you know and associate with some people who aren’t lawyers. Do …

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How do you solicit a client?

Focus on relationship building rather than sales. No one appreciates a hard sell or blatant solicitation. Work on building a strong relationship with new clients or customers first and let the sales follow as a natural result of this bond. When you meet with new clients, take the time to get to know them as people.

Do Lawyers lie to get clients?

In California, the Rules of Professional Conduct govern a lawyer's ethical duties. The law prohibits lawyers from engaging in dishonesty.Jun 17, 2015

Can a lawyer have multiple clients?

Rule 1.7(a) provides that a lawyer can only represent multiple clients who are directly adverse to one another if all of the clients provide their informed written consent.Jan 3, 2020

What is unethical for a lawyer?

Attorney misconduct may include: conflict of interest, overbilling, refusing to represent a client for political or professional motives, false or misleading statements, knowingly accepting worthless lawsuits, hiding evidence, abandoning a client, failing to disclose all relevant facts, arguing a position while ...

What if a lawyer knows his client is lying?

If a lawyer, the lawyer's client, or a witness called by the lawyer, has offered material evidence and the lawyer comes to know of its falsity, the lawyer shall take reasonable remedial measures, including, if necessary, disclosure to the tribunal.

Can an attorney refuse to represent a client?

Rule 2.01 - A lawyer shall not reject, except for valid reasons, the cause of the defenseless or the oppressed. Rule 2.02 - In such cases, even if the lawyer does not accept a case, he shall not refuse to render legal advice to the person concerned if only to the extent necessary to safeguard the latter's rights.

Can lawyers represent family?

Lawyers are not allowed to represent you if they are your friend or have been associated with you as a couple during your marriage, or if they are a family member due to these conflict issues.

Can a lawyer represent a spouse?

Lawyers are allowed to advise friends, family members, spouses and other people with whom they are acquainted. A lawyer is not in a conflict of interest simply because the lawyer is representing a family member or a friend.

How to attract more people to your website?

1. Deliver more useful information than your competitors do on a search engine optimized website (SEO). Create a page for each question your prospects and legal clients ask, and provide a meaningful answer. This will attract a lot more people to your site.

What happens if you don't have a website?

Literally, ALL your other marketing efforts will underperform or fail (and you’ll waste a lot of money) if you don’t have a website optimized to convert attention (visitors) into action (calls to your office or online inquiries, and/or people providing you with their contact info).

Is Google a directory?

Google itself is a directory of local listings, but it’s one of a hundred. In addition to curating your Google review ratings and keeping your profile up-to-date, there are other directories you should be on, too.

Is content marketing good?

This is your long-term strategy to Get More Clients Using Content Marketing. Yes, your website is filled with content. But content can get a lot more interesting—and a lot more practical—for your prospects.

Leveraging your network is one of the most powerful things you can do to stack up enough work to grow a thriving law practice

Take New Law Business Model member lawyer Shihlan Chen, for instance. She attends a bilingual church with many Chinese parishioners. Among the members of the church are professionals in need of a business lawyer; Shihlan’s first business relationship with another church member started a chain reaction.

Build Connections Where You Spend Time

Chances are you know and associate with some people who aren’t lawyers.

Plant Conversational Seeds

Don’t be shy about discussing your work or even saying that you have space in your schedule for a couple of clients. If you share information about the kind of law you practice in conversation, someone just might say, “Hey, I know someone who might need help with that…” Even if you don’t get anything out of a conversation right away, that’s ok.

Join a Professional Organization

If you don’t get out much, you might start by joining a professional organization with other lawyers. It might sound counterintuitive, but other lawyers are actually a great source of referrals.

Maintain Good Relationships with Your Existing Clients

This is very important. Obviously, you will put every effort into doing amazing work for your clients. You should also try, however, to keep in touch with them even while you’re not in the midst of doing work for them.

Become a Trusted Advisor in Your Community

As a lawyer who completed school and passed the Bar, you know a lot of things that other people might not. Providing some information for free isn’t just ok, it’s a great way to establish yourself as someone who is helpful and trustworthy, and someone who people will want to hire when the time comes.

Leveraging your network will not only allow you to crack the code for how to get clients as a lawyer, but it will also make a positive impact in your practice for years to come

The next item to consider is how you handle intake + your initial consultations once those connections come to you ready to learn more about how you can help them. Download this free resource from New Law Business Model now for 5 Steps to Improve Client Intake for Lawyers —and get happier clients, at higher fees, right away.

What makes a good lawyer?

Being a good lawyer is one of the best ways to get clients as a new lawyer. A good lawyer is always efficient and professional in handling his/her clients’ cases.

Why is the internet important for lawyers?

The seeming reluctance of lawyers to have an online presence has a lot to do with the old legal practice of not advertising. But there are great ways to use the internet without running afoul of the restrictions on an advertisement. One of the advantages of the internet is that it is a good place to get clients as a new lawyer.

Why is networking important in law?

The importance of networking in attracting clients to your law firm cannot be underestimated . Networking is the process of building and nurturing mutually valuable relationships with other people. There are several ways to network. So decide on the best one for you and make yourself visible and available.

What are the advantages of the internet?

One of the advantages of the internet is that it is a good place to get clients as a new lawyer. There are professional platforms where people meet to exchange ideas, goods, and services. Some of these professional platforms include: Linkedin. Facebook.

What to write about when looking for a lawyer?

When considering what to write about, there’s no better place to find topics than in a search engine . This works especially well for commercial attorneys and firms seeking to attract smaller clients. Keep in mind that you want to focus on topics that are most likely to be searched in your state or jurisdiction. Focus on content geared towards smaller companies and individuals seeking legal information for their business.

How to generate new clients?

Arguably one of the best methods for generating new clients is through referrals. This is a large part of the overall objective of what is known as business development. For lawyers, there are two main channels for referrals:

How to write a legal article?

Another popular medium for publishing and marketing content is video. The same topics you would write about will likely make great video posts. These again can be shared on social media platforms, as well as video platforms like YouTube. A simple format to follow for providing legal information for business owners is: 1 Introduction (yourself and your firm) 2 Make a quick offer 3 Tell a story, leading into the main point 4 Discuss the main point (what you want to get across) 5 Close out with an offer 6 Outro

What is SEO and content marketing?

SEO and content marketing are popular for many types of practices. Many lawyers are compelled to rank their websites for the top keywords and generate new business from their home page and services pages. However, I would stress that for business and corporate law firms, you should focus more on answering business questions.

Which is the best social media platform for business?

Facebook is going to be the best social media platform to use for the lowest end in terms of revenue and business size. If you’re just starting a business and corporate law practice, then this could be a great opportunity for you to get started early on in your career.

What is LinkedIn targeting?

If you’re looking to advertise or sponsor your content on LinkedIn, then you can define your audience targeting by company size, number of employees, job titles, etc. LinkedIn is ideal for its flexibility in terms of the type of marketing you’re performing: Advertising. Content Marketing. Networking.

Is LinkedIn a good social media channel?

Therefore, by targeting individuals that administer Facebook business pages, you’re off to a solid start defining your target audience on Facebook. LinkedIn can be another great social media channel.

What is the most difficult challenge a lawyer faces?

The most difficult challenge a lawyer faces is figuring out how to get clients. Particularly if you’re a young lawyer. It can feel like there is a secret no one is telling when other lawyers have lots of clients with what looks like a minimum of work.

Who is Merrilyn Tarlton?

Merrilyn Astin Tarlton has been helping lawyers think differently about the practice of law since 1984 when she became one of North America’s first law firm marketing executives. Today she works with individuals and organizations to redefine success in the new business of law. Merrilyn is a founding member and past president of the Legal Marketing Association (LMA) and a past president and trustee of the College of Law Practice Management. She was honored to be inducted into the inaugural class of the LMA Hall of Fame and as a Fellow in the College. Merrilyn was a founding partner of AttorneyatWork.com and is a regular contributor. Contact Merrilyn directly at mat@astintarlton.com.

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