how to best diversify myself as a solo practitioner lawyer

by Patience Heidenreich 8 min read

Bankruptcy law is also well-suited for carving out a niche in order to more easily market your services as a solo attorney—and a niche could be necessary to success, as it can be a very competitive field. Consider specializing in a particular type of bankruptcy law, or pairing bankruptcy law with a related field, like tax law.

Full Answer

How do I get a lawyer to practice solo?

If you are new to practicing solo, shop around and check with your local bar. Many policies will have extremely discounted rates for first and second-year solo attorneys since you don’t have the ghosts of old cases following you. Sometimes, state and local bars will have discount programs as well for young lawyers.

Can you have a successful solo practice?

I read every book I could find on starting a solo practice. For those planning to do the same, most of these books basically say that you can have a successful practice if you network, advertise, and do good work for your clients. It’s funny how these books do not mention the failure rate of solo practices.

What does a solo family law attorney do?

As a solo attorney, family law uses an aptitude for empathy, conflict-resolution, and counselling by working one-on-one with clients during high-stakes legal issues—those related to family. From divorce to child custody to adoptions, family law means helping people face the most difficult and emotional challenges of their lives.

What is the best area of law for a solo practice?

While there are many complexities to consider when choosing your solo practice’s focus—it’s important to say this from the start: The best area of law for you is an area that you are interested in, that you have an aptitude for, and that you’re excited about. There’s no one-size-fits-all best solution when it comes to the legal practice areas.

How do solo practitioners get clients?

Your Guide on How to Get Clients as a Solo AttorneyDeliver Exceptional Client Service. ... Build an Effective Website. ... Work on Your Local SEO. ... Leverage Social Media. ... Consider Paid Ads. ... Ask for Client Reviews. ... Engage in Content Marketing. ... Make Strong Community Connections.

How do solo lawyers make money?

Here are eight ways to start doing that.Stop wasting time with the wrong clients. ... Spend time getting better clients. ... Work smarter, not longer. ... Spend less money. ... Improve your client intake process. ... Accept credit card payments to get paid faster. ... Hire staff or use cost-effective services. ... Use technology to streamline your day.

How do you market a solo law practice?

Three Tips to Market Your Solo Firm and Still Have Time To Enjoy Your Life—01. Don't be intimidated. Marketing can seem scary, especially if you're just starting out and don't have much experience. ... —02. Find a routine. Solo firms thrive on consistent habits to run efficiently. ... —03. Know when to delegate.

What is the most profitable area of law practice?

Some of the highest-paid lawyers are:Medical Lawyers – Average $138,431. Medical lawyers make one of the highest median wages in the legal field. ... Intellectual Property Attorneys – Average $128,913. ... Trial Attorneys – Average $97,158. ... Tax Attorneys – Average $101,204. ... Corporate Lawyers – $116,361.

Can lawyers make 7 figures?

Lawyers don't start out making $1 million-plus, but it's easy to reach the seven figure salary status as they work their way up the ladder. There are many lawyers who build up their small firms to seven figures by treating it like a business, which includes a focus on marketing, sales, systems, and strategy.

How do lawyers make passive income?

10 Best Passive Income Ideas for LawyersWrite a Law Book. As a lawyer, you have first-hand insight into law and can take advantage of that by writing a book. ... Real Estate Investing. ... Invest in Mutual Funds. ... Start a Legal Blogging. ... Start a Legal Vlog. ... Podcasting. ... Lend Dormant Cash. ... Rent Out Your Car.More items...•

How do lawyers attract clients?

In summary, lawyers get new clients by two major methods–referrals and reviews. By utilizing networking skills and events, you can get your name out there and let people know that you are a reliable, trustworthy source of legal representation.

How do I market myself as an attorney?

10 steps for marketing your law firmCreate a marketing budget. ... Build a well-designed law firm website. ... Ensure your site is search engine optimized. ... Claim your free online profiles. ... Make sure your law firm has a social media presence. ... Manage your law firm's online reviews effectively. ... Try your hand at content marketing.More items...•

How do you bring clients?

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”Ask for referrals. ... Network. ... Offer discounts and incentives for new customers only. ... Re-contact old customers. ... Improve your website. ... Partner with complementary businesses. ... Promote your expertise.More items...•

What type of lawyer is most in demand?

Legal Hotlist TakeawaysInsurance: +2190% (YoY) ... Criminal Law: +1680% (YoY) ... Civil Rights: +1160% (YoY) ... Personal Injury: +660% (YoY) ... Estate Planning: +330% (YoY) ... Bankruptcy: +280% (YoY) ... Employment Law: +190% (YoY) (Top growth area: Wrongful Termination) ... Business Law: +140% (YoY) (Top growth area: Contracts)More items...•

Is the law field oversaturated?

Law has a hugely oversaturated job market. If you can get into one of the T14 (Yale, Harvard, Stanford, Chicago, Columbia, NYU, Northwestern, Berkeley, etc) or the next top ~3 - 5 (Georgetown, UCLA, etc) and graduate in the top half of your class or better then go for it.

What is the highest paid type of lawyer?

Highest paid lawyers: salary by practice areaTax attorney (tax law): $122,000.Corporate lawyer: $115,000.Employment lawyer: $87,000.Real Estate attorney: $86,000.Divorce attorney: $84,000.Immigration attorney: $84,000.Estate attorney: $83,000.Public Defender: $63,000.More items...•

2. Become involved in the community

Maintaining a strong connection to the legal community is worth the effort when you are just starting out. Many new solos cite seclusion as a top concern, and one way to combat it is to create strong times to your peers.

3. Educate yourself on law firm management

In addition to the challenges of client acquisition, solo practice presents other risks including time and business management.

Know your worth

Another common pitfall new solo attorneys can fall victim to is undercutting their rates in an effort to bring clients in the door.

Keep these tips in mind when you launch your solo practice

Time and again, new solo attorneys report that the business of law is, unfortunately, not something they were taught in law school. As you launch your solo practice, keep in mind the best ways to maximize your practice without breaking the bank.

Lesson No. 1

I left my job before making any preparations for my new law firm as a solo practitioner. So, in the first few months, I spent a significant amount of time setting up my website, writing website copy ( nearly 10,000 words ), incorporating my practice, buying malpractice insurance, and dealing with technology issues.

Lesson No. 2

Imagining my new practice as a solo practitioner was pure joy and excitement. The possibilities were endless, and I was the boss. I have pages and pages of notes detailing all the technology services I planned on using. ( Shiny Object Syndrome? Guilty as charged.)

Lesson No. 3

Have you ever watched a pro basketball player miss 10 shots in a row and then, without hesitation, take the 11th? When the ball is in his hands, he isn’t worried about those misses. You need to adopt that mindset.

Lesson No. 4

Obvious advice, right? But I sure had a tough time following it. I had so many balls up in the air — client work, marketing, finance, technology, website, and on and on — that knowing what to work on was a challenge.

Lesson No. 6

I would love to have a highly sophisticated Facebook ad campaign that used targeting to capture email addresses from my ideal clients, funneled them into an email drip campaign designed to sign them up for a webinar, and then led them to sign up for an initial consultation. But that’s the holy grail.

Why Do Lawyers Really Struggle for Work-Life Balance?

Successful lawyers adapt and learn new ways to operate their firms so they can keep building their practices while having (or recovering) a life.

Subscribe to Attorney at Work

Get really good ideas every day for your law practice: Subscribe to the Daily Dispatch (it’s free). Follow us on Twitter @attnyatwork.

Join over 82,000 of your peers!

Get FindLaw legal marketing tips right in your inbox and never miss a beat.

Stephanie Gallagher

As Senior Customer Marketer at FindLaw, Stephanie specializes in telling the stories of successful solo attorneys. Stephanie is also a licensed attorney, and prior to joining Thomson Reuters, practiced family law and criminal defense at a five-attorney firm in the Twin Cities.

What is the draw of going solo?

One of the main draws of going solo is a desire for freedom —whether that means freedom over your time or over the workload you take on. With this in mind, it’s key to define what you want from your practice before you select a focus. Take some time to consider your strengths, temperament, and interests.

What is personal injury attorney?

Being a personal injury attorney puts a unique frame on legal work. Many of your clients will also be dealing with the physical, emotional, and psychological repercussions of an accident or injury. Therefore, helping clients navigate the claims process during a recovery requires a high level of empathy and patience. You’ll also need to have a level of comfort with reviewing medical information. If you have these attributes as a solo attorney, you can help clients navigate difficult legal issues. This can be a challenge for clients who are dealing with pain and trauma.

What is family law?

As a solo attorney, family law uses an aptitude for empathy, conflict-resolution, and counselling by working one-on-one with clients during high-stakes legal issues—those related to family. From divorce to child custody to adoptions, family law means helping people face the most difficult and emotional challenges of their lives. While the weight of this reality can heighten the stress of working with this practice area, it can also be rewarding to make a difference in people’s lives.

What is estate planning law?

Estate planning law—working with wills and trusts—can be a successful practice area for solo attorneys who are detail-oriented and able to deal with complex family and financial situations on behalf of clients. Remember: As an estate planning lawyer, your clients’ legacies are in your hands.

What is real estate attorney?

Real estate attorneys focus on legal matters related to property. They also cover property sale and purchase transactions, mortgage documents, title issues, and even landlord and tenant disputes. For a solo attorney, this is a smart legal practice area to consider if you’re detail oriented.

How much does an intellectual property lawyer charge?

It is also among the most financially rewarding. According to the 2019 Legal Trends Report, Intellectual Property lawyers charge $340 per hour —making it one of the practice areas with the highest average rates.

What are the key elements of a law firm?

Key elements—like defining your firm’s values, researching a market analysis, and considering financial factors like your start-up budget —might provide insights on the law practice areas best suited to your situation. 2. Your law firm budget.

Thinking of starting your own solo practice? Here's a cautionary tale

A few weeks ago, I asked for stories from former solo practitioners who have closed up shop and their reasons why. I received a fair number of responses. Some did well, moving on to BigGov, better larger law firms, or decent non-legal jobs, and some even started profitable businesses.

How Legal, Engineering Teams Can Collaborate To Reduce Open Source Risk

Our friends at FOSSA provide concrete best practices for law departments in this free white paper.

Introducing The Complete Legal Tech-To-English Dictionary!

I got average 1L grades and that got me nowhere with OCI. I got no summer associate positions with the large firms. I got some temporary law clerk positions, but the cheap small firms I worked for would only take me on an academic credit internship basis. And none of them offered me a full-time position once I graduated.

Making More or Making Less?

When comparing their 2018 earnings to their 2017 pay, close to half of the respondents reported increases .

Who Is Earning the Most?

The highest-earning practice area this year is medical malpractice, which boasts an average salary of $267,000.

The Report

The full Attorney Compensation Report offers a more detailed picture with details such as: