how to advertise on facebook as a lawyer

Organic Facebook Marketing for Lawyers

• Optimize Your Page for Lead Generation. Facebook’s Pages have come a long way since they were first created, and they’re...
• Use More Video. When it comes to marketing and building an online presence, there is one area lawyers struggle more than...
• Create Posts that Offer Value. Value is everything, especially for businesses that...

Full Answer

How do I advertise my law firm on Facebook?

Feb 17, 2021 · Facebook Ads is divided into 3 objectives: Awareness. Use this objective to create interest in your law firm (i.e. online branding). Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. Conversion. Use this objective to encourage ...

Should lawyers advertise?

Facebook Ads. Law firms use Facebook ads to increase website traffic and increase their online presence. But, to have successful Facebook ads, it’s essential to keep some key points in mind. Campaign Goals. Create clear goals for your Facebook ads campaign and measure them through key performance indicators (KPIs).

Is Facebook the best marketing tool for law firms?

Define your theme. Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, idea or even a visual theme to create consistency among all of your ads.

What are the best ways to advertise on Facebook ads?

A Brief History of Attorney Advertising. What can be called the modern era of attorney advertising began on June 27, 1977. That was the day the U.S. Supreme Court handed down its decision in Bates v. State Bar of Arizona, essentially striking down prohibitions against advertising by …

Can a lawyer advertise on Facebook?

One of the most underutilized ways of marketing for lawyers in 2022 is advertising on Facebook. With an audience size of 2.5 billion people, running ads on Facebook allows law firms to get their name in front of nearly 70% of the U.S. population.

What should a law firm post on Facebook?

7 Types of Content Lawyers Should Post on FacebookArticles and Tips based on Areas of Law You Practice. ... Legal Humour Posts. ... Firm News & Events. ... Share News Articles Relevant to Law and Society. ... Ask or Answer Questions Relevant to Your Community and the Law. ... Share Articles from your Law Firm's Blog.More items...•Jun 21, 2019

What is the best form of advertisement for a lawyer?

Billboard. Billboard advertising allows lawyers to display information about their business that can give consumers to look at while they are stuck in traffic.

Can attorneys advertise on social media?

Even still, social media for lawyers has many benefits, from helping you connect with potential clients to advertising your legal services. By following these best practices and creating a strategy to stick to, you can harness the power of social media for your firm.

How do you advertise a lawyer?

How to Market a Law PracticeChoose a Specific Type of Law. ... Choose a More Specific Niche. ... Build a List of Clients and Referrers Over Time. ... Create a Helpful Website. ... Give Away Free Resources in Your Community. ... Network with Local Businesses by Offering a Helping Hand. ... Consider Building a Social Media Presence.More items...•Aug 20, 2014

Should law firms have Facebook pages?

For modern law firms, building a successful social media presence is crucial because the competition is out there, often crushing it with their online presence. Since Facebook hosts 1.37 billion users every day, vibrant, engaging law firm Facebook pages are a business asset.Jun 1, 2021

Why lawyers should not be allowed to advertise?

In some interesting quotes, the majority stated that a ban on lawyer advertising serves to “inhibit the free flow of information and keep the public in ignorance.” They also pointed out that “[b]ankers and engineers advertise, and yet these professions are not regarded as undignified.”Oct 26, 2018

Can lawyer advertise themselves?

Rule 36 of Bar Council of India Rules states that an advocate in India cannot solicit work or advertise, either directly or indirectly by circulars, advertisements, personal communications or interviews, or by furnishing or inspiring newspaper comments or producing photographs to be published in connection with their ...

Do law firms advertise?

For decades, attorneys have taken advantage of traditional advertising in the form of law firm print ads, billboards, and more. Now, thanks to modern technology, attorneys also have access to effective digital advertising in the form of pay-per-click (PPC) ad campaigns, search advertising, and social media.

How do I advertise my law firm on social media?

In essence, how you market your law firm on social media depends on the services you offer, who your potential clients are, and the personality of your brand....Distribute Video Content Across ChannelsLinkedIn.Facebook.Facebook Ads.LinkedIn Ads.Vimeo.Your law firm blog.Your email list.Instagram.More items...•Jun 28, 2021

Do lawyers use Instagram?

According to a 2019 survey by Attorney at Work, 25 percent of lawyers use Instagram as part of their legal marketing efforts. That puts it firmly behind the more popular LinkedIn, Facebook, and even Twitter in industry usage rate.Aug 20, 2021

Why should lawyers use social media?

Social media gives clients another way to find your law firm Social media profiles can drive people to your law firm's website—where potential clients can find the information they need to hire your firm. It's a tactic that consumer brands have perfected.Feb 6, 2022

Why Facebook?

It’s easy to think that social media marketing and Facebook is just for restaurants and small fitness boutiques or apparel line, which are all businesses with enthusiastic communities and visual products.

Organic Facebook Marketing for Lawyers

There are two key ways to get more clients and build relationships on Facebook: organic Facebook marketing and advertising with Facebook Ads.

Facebook Ads for Law Firms & Lawyers

Once you’ve got your Facebook Page optimized and ready to go, you’re set to start running Facebook Ads.

Conclusion

Facebook marketing is often underutilized by many law firms. This will give you a distinct edge over your competition if you choose to be active on the platform. You should utilize organic Facebook marketing to develop strong relationships and a trustworthy, credible online presence.

How to advertise a law firm on Facebook?

Facebook Ads is divided into 3 objectives: 1 Awareness. Use this objective to create interest in your law firm (i.e. online branding). 2 Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.). 3 Conversion. Use this objective to encourage people to contact your law firm to arrange a consultation or use your legal services.

Why do lawyers use Facebook ads?

Although Facebook is used predominantly for entertainment and staying connected with friends and family, it can be used to reach new people, build your online presence , and give access to legal services.

What are the objectives of Facebook ads?

Facebook Ads is divided into 3 objectives: Awareness. Use this objective to create interest in your law firm (i.e. online branding). Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.). Conversion.

Does Facebook have analytic tools?

Facebook provides all the analytic tools to measure the results. Depending on how you setup your budget, you can choose to split your budget to run both ads equally or let Facebook decide which is the better ad and use more of your budget.

What is split testing?

If you’re unfamiliar, a split test allows you to create two ads and test them to see which ad performs better. With Split Testing, you can create different ads that target the same people, use the same ad to target different people, or experiment with different ad delivery methods.

How much time do people spend on Facebook?

Users spend an average of 50 minutes per day on Facebook.

Can you spend as little as you want on Facebook ads?

Basically, you can spend as little or as much as you want and you can turn your ads off and on as often as you like. Control of ad targeting: Compared to television advertising, Facebook gives you much greater control of your ad’s target. Here are some of the ways you can target your ads:

Is Facebook an advertising medium?

Facebook makes perfect sense as an advertising medium. Why? Facebook is undoubtedly the largest social media network in the world. Here are a few recent statistics that demonstrate the reach of Facebook:

Why use Facebook for lawyers?

A benefit to using Facebook as a marketing tool for lawyers, is the ability to build authority in your local market over time. One way to do this is by sharing content related to the areas of practice you not only want to promote, but what you want to be known for and associated with in building brand awareness.

How to use Facebook for business?

Facebook can also serve as a public relations tool. If you’re firm is actively involved in local communities and events, then use your Facebook business page to promote events and follow-up after them. You can post event and organizational news to: 1 Promote upcoming events 2 Festival or Charity events that the firm is sponsoring 3 Notable news about employees and staff 4 Staff and Team building days and events 5 Winners and Recipients of contests, scholarships or community recognition

Is Facebook good for law firms?

Facebook can be an extremely valuable marketing tool for law firms – when used correctly. By combining these different types of content, your firm can offer its local market and communities a diverse range of content and value via its Facebook page.

What is Facebook used for?

Facebook can also serve as a public relations tool. If you’re firm is actively involved in local communities and events, then use your Facebook business page to promote events and follow-up after them. You can post event and organizational news to:

How to engage with your community on Facebook?

Another way to engage with your local market and community on Facebook is by asking and answering questions for that community. Think beyond the common FAQs you may post on your website. Get to questions that people ask regarding legal matters you help them through.

Can lawyers use Facebook?

Many lawyers and law firms have taken advantage of this for their own marketing purposes, while many have not. Many lawyers and firms simply don’t know how to effectively use Facebook to promote their services and areas of practice. While it can be used strictly for advertising goals such as generating new clients and leads quickly, ...

We offer advertising solutions for every level of expertise

You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here.

Make one ad and show it everywhere

With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all their favorite apps and websites.

The best ads drive real business results, but they also delight people

Start by considering your tone of voice, which can simply be a reflection of your business’s personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be.

What is attorney advertising?

Attorney advertising is a communication made by or on behalf of a lawyer or law firm about a lawyer or firm’s available services. Attorney solicitation is an advertisement made by a lawyer or law firm that is targeted to a specific person or group—which may be unethical.

Why is it important to know if a trade name is allowed?

Because many jurisdictions have rules for identifying information that must be included in attorney advertisements to prevent misleading the public, it’s important to know if it’s permitted to use a trade name before you try to.

Can you call yourself an expert?

Words matter, so be careful what you call yourself. Even if you have a high level of expertise, it’s generally against the rules to call yourself an “expert” or “specialist” unless you have been formally certified or accredited as such. According to the ABA Rule 7.2, lawyers should not imply that they are a specialist in a legal practice area, unless they have actually been certified as so by an ABA-accredited organization authorized by their state, district, or U.S. Territory.

Can you lie about your law firm?

Outright lying when advertising your law firm is a big no-no. But it’s not just blatant lies that could be perceived as unethical attorney advertising. False, misleading, or misdirecting statements about things like the services you offer, the results you’ve received, or even the fees that you charge can also break legal advertising rules.

When did the legal advertising era begin?

What can be called the modern era of attorney advertising began on June 27, 1977. That was the day the U.S. Supreme Court handed down its decision in Bates v. State Bar of Arizona, essentially striking down prohibitions against advertising by attorneys. So advertising for attorneys is really just over 40 years old.

How does Google determine the quality of an ad?

Google also evaluates the quality of your ad using factors such as relevance to your keywords and landing page. Your ad placement is determined by your Ad Rank, which is the product of your bid and your quality score. A second formula determines what you actually pay per click.

What is pay per click?

Pay-per-click. Essentially, pay-per-click, or PPC, is paying for prospects to visit your site. PPC is conceptually pretty straightforward. Executing PPC effectively can be complicated, and requires an ongoing commitment of time on your part. With pay-per-click, you bid on keywords that people seeking services like yours might use in a search.

When did Tim Berners-Lee invent the web?

But it is already entering completely new territory. Another pivotal date for advertising for attorneys came 12 years after the Bates decision. In 1989 , Tim Berners-Lee invented the World Wide Web.

Is legal directory advertising a must?

Legal directory advertising is pretty much a must. You know that searchers may very well be looking for your particular services. And, in some cases, you would be conspicuous by your absence if you didn’t list.

Is a poor listing better than no listing?

A poor listing can be little better than no listing at all. It has to be targeted and relevant to your prospects. Proof your listing carefully, and make sure you have mechanisms in place to respond to any inquiries made through any of your listed points of contact.

Can a lawyer give anything of value to a person for recommending the lawyer's services?

For example, “a lawyer may not give anything of value to a person for recommending the lawyer’s services,” with certain exceptions. Additional guidance is provided in the ABA Aspirational Goals for Lawyer Advertising. In that directive, the ABA pragmatically addresses some general themes. For example: