how clients choose a lawyer

by Clare McGlynn MD 6 min read

How Clients Choose Lawyers

  1. Clients Want Experts, Not Generalists You don’t want to be known as a generalist because, frankly, clients don’t want...
  2. Clients Give Work to People They Know and Like Rainmakers become rainmakers because they have more business...
  3. Clients Give Work to Trusted Personal Counselors

While many potential clients continue to rely on recommendations from friends and family to find a lawyer, the truth is that most people begin their search for legal services online. In fact, one study found that 96% of people use a search engine like Google to find a lawyer.Jul 23, 2021

Full Answer

Why should you should become a lawyer?

  • Opportunity to Help Others. Furtherance of public good and ensuring justice and fair treatment to all and sundry in the society by duly helping individuals, groups and organizations with their ...
  • Knowledge of the law. ...
  • Command over speech. ...

How to find an excellent lawyer?

How to Find an Excellent Lawyer

  • Conducting a Background Check. Before hiring any attorney, contact the attorney disciplinary organization in your state to verify that they’re in precise standing as a member of the bar.
  • Touring the Lawyer’s Office. ...
  • Consider a Specialist. ...
  • Interview the Prospective Lawyers. ...
  • Personality. ...

What to know before becoming a lawyer?

The woman told Arthur she had uterine cancer. Before long, they were discussing what her funeral could look like, the family she'd leave behind, and all the things she wanted to do before she died.

How do you find a good lawyer?

The good news is that incorporating data into the hiring process does not require technical wizardry, magical algorithms or even much math. As Leopard explained to Smith, firms can learn a lot just by being more disciplined and organized about self-reflection.

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How are lawyers chosen?

In criminal cases, if you cannot afford a lawyer, the court will appoint a lawyer for you, like a public defender. But in civil cases, you do not have the right to a court-appointed lawyer so, if you cannot afford your own lawyer, you have to represent yourself.

How do lawyers attract clients?

In summary, lawyers get new clients by two major methods–referrals and reviews. By utilizing networking skills and events, you can get your name out there and let people know that you are a reliable, trustworthy source of legal representation.

Which factor should you consider when choosing a lawyer?

The cost of hiring an attorney can range widely depending on a variety of factors, such as their level of expertise, years of practice, and record of success. When choosing a lawyer, ask for a quote to know whether you can afford his or her services. Also, inquire how the attorney bills their clients.

What are the 3 most important skills that you think a lawyer needs?

As you enter your career, there are several skills you'll want to develop as a lawyer, including:Analytical and research skills. ... Attention to detail. ... Organizational skills. ... Time management. ... Persuasive communication. ... Written communication skills. ... Interpersonal skills. ... Technical skills.More items...•

How do I market myself as a lawyer?

Work out what they need from you, especially in terms of their problems or 'pain points'. Research and then define your target audience through a variety of measures, including demographics, attitudinal, geographical and other factors, and then stand in their shoes and look at yourself through their eyes.

How do you attract big clients?

Here are 10 tried-and-true tips to help you attract more customers.Offer new customers discounts and promotions. ... Ask for referrals. ... Recontact old customers. ... Network. ... Update your website. ... Partner with complementary businesses. ... Promote your expertise. ... Take advantage of online ratings and review sites.More items...•

What should I look for when hiring a law firm?

You'll want to ask:About their experience with your kind of case.How they would get the solution you want.About the chances of getting the solution you want, and other possible outcomes.Whether this lawyer, other lawyers, or paralegals in the law firm would do most of the work on the case.More items...

What are the four responsibilities of lawyers?

It describes the sources and broad definitions of lawyers' four responsibilities: duties to clients and stakeholders; duties to the legal system; duties to one's own institution; and duties to the broader society.

What does a lawyer value?

As a member of a profession dedicated to the service of clients, a lawyer should be committed to the values of: Attaining a Level of Competence in One's Own Field of Practice. Maintaining a Level of Competence in One's Own Field of Practice. Representing Clients in a Competent Manner.

What are the interests of a lawyer?

Law (main motivation: serving and protecting society)applying rules and regulations.influencing people.legal matters.persuading people.protecting others.social justice.solving difficult situations.working with those who have lost direction.

1. Clients Want Experts, Not Generalists

You don’t want to be known as a generalist because, frankly, clients don’t want generalists. I illustrate this with a story about the time I was riding my bicycle out in the deserts of Arizona. I hit a rock, went over the handlebars, and broke my collarbone.

2. Clients Give Work to People They Know and Like

Rainmakers become rainmakers because they have more business relationships than other attorneys—and they know how to maintain them. You want to learn from and behave like a rainmaker. Rainmakers visit clients.

3. Clients Give Work to Trusted Personal Counselors

It’s lonely at the top. CEOs can’t go to the board of directors and complain about how hard their job is. They can’t go to their direct reports and talk about how difficult their job is, either. They need somebody to talk to.

Creating a Short List of Attorneys After the Need For Legal Help Arises

Generally, there are four steps a person takes to create a “shortlist” of potential attorneys.

Narrowing the Options: Consultations and Research

The next step is to meet with lawyers on the shortlist to determine which one is the best fit for the client’s particular situation.

Making the Final Decision to Hire an Attorney

Once you can get the potential client in the office door, it is up to the attorney to close the deal. However, the law firm cannot forget that with each initial interview, there may be dozens of new leads that day for the law firm to process.

GET TO IT

67% of surveyed customers said they choose a law firm if they promptly answer the first call or email.

A CONSCIOUS CONSULT

The second highest response when it comes to choosing a lawyer has to do with the first time consultation. 64% said they choose a firm that offers free first-time consults.

FIXED FEES

There’s a high the demand for fixed fees; 49% of poll responders said that having a set cost would help make a law firm their first choice.

PUTTING THIS INTO (YOUR) PRACTICE

The overwhelming response for the majority of customers is a need for excellent service.

What to do before hiring a lawyer?

Before hiring any lawyer, contact the lawyer disciplinary agency in your state to confirm that they are in good standing as a member of the bar. For an online listing of each state's lawyer disciplinary agency, review this directory of lawyer disciplinary agencies.

What do lawyers know about other lawyers?

Lawyers know the skill and reputation of other lawyers. Attorneys may be able to provide information about a fellow lawyer that you may not find in a book or online, such as information about a lawyer’s ethics, competence level, demeanor, practice habits, and reputation.

What is Laws101.com?

With our extensive knowledge base, team of client assistance agents, and comprehensive lawyer directory, Laws101.com is the most trusted, go-to resource for millions of people searching for legal help online. List your firm in our directory and start getting clients today!

Does it matter how good a lawyer you are?

It doesn’t matter how great of a lawyer you are (or think you are). If you don’t meet your client’s expectations regarding how you handle them and their case, they’re going to drop you like a hot potato and choose another law firm that’s better suited to address their needs.

Look Into Their Credentials

Do some research and see what credentials they have. You can find out if they went to law school and what their grades were like the awards they won, etc. If you need a lawyer for your car accident case and it turns out that one of them has won several cases of this kind in the past, then they are probably good at what they do!

See Their Track Record

Look into how many cases they have won, and what kind of cases they typically take. See how the lawyer approached these cases and if they won or lost. This will give you a good indication of how successful the lawyer is likely to be with your case.

Get Multiple Quotes And Compare Them

One great tactic is to get multiple quotes and compare them. This will allow you to get a sense of what different lawyers charge and it can help you choose the top lawyer for your case. One thing to be aware of is that getting multiple quotes and comparing them does mean you will have a little more work on your hands.

Read Reviews

Former clients will most likely leave reviews on lawyer rating websites, and these can be incredibly helpful when trying to choose the best lawyer for your case. However, it’s important to remember that reviews are subjective.

Ask People Who Went Through Similar Cases

People who went through similar cases can recommend the best lawyer for your case. Ask friends, family members, or any other people who may have gone through a similar situation.

What are the three criteria legal consumers use in making a hiring decision?

The availability of volumes of information, though, hasn’t changed the main three criteria legal consumers use in making a hiring decision: expertise, reviews, and trustworthiness.

Why do people like reviews?

Consumers like reviews because they can quickly come to an understanding of what people in a situation similar to theirs have experienced.

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Get to It

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67% of surveyed customers said they choose a law firm if they promptly answer the first call or email. Since this first impression is crucial, you need to make sure this first interaction is as streamlined as possible. Customers That Stickoffer up 7 ways to deliver a faster experience, but caution that you need to strike a balance …
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A Conscious Consult

  • The second highest response when it comes to choosing a lawyer has to do with the first time consultation. 64% said they choose a firm that offers free first-time consults. It might seem counter intuitive to offer your time for free, but if so many people are willing to base their decision making on this one option, it’s worth considering. While there are pros and consfor free consulta…
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Fixed Fees

  • There’s a high the demand for fixed fees; 49% of poll responders said that having a set cost would help make a law firm their first choice. Above the Lawhas an in-depth list with tips on how to make sure you’re doing fixed fees right. If you’re clear when defining the work that qualifies with the fixed rate, you should still make your profit on the case. The other main focuses are on finances …
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Putting This Into (Your) Practice

  • The overwhelming response for the majority of customers is a need for excellent service. Clients want to be treated like their time is valuable, and it can be a delicate balance making sure your time is valued as well. Since “stress in the legal profession is well-documented,” according to the American Bar, you might feel like providing top notch service on top of your current workload is i…
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