how can a lawyer use a blog for promoting

How to promote your blog?

How to Promote Your Blog. 1 1. Repurpose your content. Content repurposing requires you to re-imagine your top posts into other forms of content. This can only be done if you ... 2 2. Build links to your site. 3 3. Create a UTM link to track marketing campaigns. 4 4. Share your blog on social media. 5 5. Answer questions on Quora. More items

What do you need to know about lawyer advertising?

No matter what medium you use to advertise, the first thing you need to do before implementing any marketing or advertising strategy is to know the lawyer advertising rules and responsibilities that apply to you—and follow them.

Why can’t my lawyer help me with my online business?

At that point, the lawyer can’t help you much because you failed to set up your online business the right way from the beginning. Your terms and conditions, also known as Terms of Use and Terms of Service are your website rules – what you allow and don’t allow on your blog.

What are the benefits of blogging in marketing?

The very nature of blogging makes them ideal for marketing since they provide new content to draw people back, and offer a way for consumers and businesses to interact. Here are a few other benefits: Inexpensive to Start and Run: For the cost of a domain name and web hosting, you can have a customized blog marketing setup.

Can lawyers have blogs?

In fact, roughly 1 in 4 law firms today maintain a blog, while nearly 3 in 4 attorneys have a professional presence on social media. Although blogging can confer many benefits—fame, fortune, the adulation of your peers—it can also have its drawbacks.

Why do law firms have blogs?

Blogging Establishes Your Firm's Credibility. Blog posts demonstrate your expertise in real time. A visitor searching for help with a legal issue will be more likely trust a website with several blog posts about that issue than a website that only has the attorney's contact information.

Are lawyers prohibited from blogging?

The answer is potentially yes – though only if the blog post relates directly or obviously to the attorney's availability for employment. Attorneys have been permitted to advertise since the U.S. Supreme Court held in 1977 in Bates v. State Bar of Ariz.

What method of advertising is used by most lawyers?

One of the main aspects of advertising for lawyers is digital marketing. Thus, you as a lawyer must use it in your strategies if you want to get more clients. This way, you can get incredible benefits.

What is a law blog?

Blogs provide a medium for the members of the legal community to write about the current trends in law, its development, criticise the loopholes, and discuss viable solutions with a broad reader base. This is one of the most considerable advantages of blogs over journals, publications, etc.

Is a blog considered advertising?

But there is a line past which a company must clearly identify that the blog post, or other web content, is sponsored, promoted, or a direct advertisement to consumers. The BBB advises that companies should disclose whenever they have sponsored content if it is not readily apparent.

How do lawyers advertise?

For decades, attorneys have taken advantage of traditional advertising in the form of law firm print ads, billboards, and more. Now, thanks to modern technology, attorneys also have access to effective digital advertising in the form of pay-per-click (PPC) ad campaigns, search advertising, and social media.

Can lawyer advertise themselves?

Rule 36 of Bar Council of India Rules states that an advocate in India cannot solicit work or advertise, either directly or indirectly by circulars, advertisements, personal communications or interviews, or by furnishing or inspiring newspaper comments or producing photographs to be published in connection with their ...

What are some advantages of lawyer advertising?

On the positive side, legal advertising makes the public aware of current legal issues and lets people know that there are lawyers willing to assist them. Legal advertising also serves the practical purpose of informing people about the times when it may be necessary to consult a lawyer.

Why use Facebook for lawyers?

A benefit to using Facebook as a marketing tool for lawyers, is the ability to build authority in your local market over time. One way to do this is by sharing content related to the areas of practice you not only want to promote, but what you want to be known for and associated with in building brand awareness.

Why is it important to attract blog readers?

Attracting blog readers is a great way to build credibility, authority and therefore is more impactful for your awareness advertising. Now when the reader is likely to search for a lawyer online, they’re more likely to search specifically for your law firm by name rather than a listing of lawyers. 7.

How to use Facebook for business?

Facebook can also serve as a public relations tool. If you’re firm is actively involved in local communities and events, then use your Facebook business page to promote events and follow-up after them. You can post event and organizational news to: 1 Promote upcoming events 2 Festival or Charity events that the firm is sponsoring 3 Notable news about employees and staff 4 Staff and Team building days and events 5 Winners and Recipients of contests, scholarships or community recognition

What is Facebook used for?

Facebook can also serve as a public relations tool. If you’re firm is actively involved in local communities and events, then use your Facebook business page to promote events and follow-up after them. You can post event and organizational news to:

How to engage with your community on Facebook?

Another way to engage with your local market and community on Facebook is by asking and answering questions for that community. Think beyond the common FAQs you may post on your website. Get to questions that people ask regarding legal matters you help them through.

Why are legal jokes and memes so popular?

Publishing legal jokes and memes is a great way to drive significantly more engagement than other types of more serious content you’re likely to post. Due to higher impressions, reach and engagements, your firm’s brand will be seen by more people.

Can lawyers use Facebook?

Many lawyers and law firms have taken advantage of this for their own marketing purposes, while many have not. Many lawyers and firms simply don’t know how to effectively use Facebook to promote their services and areas of practice. While it can be used strictly for advertising goals such as generating new clients and leads quickly, ...

What are the two principles of online marketing?

“For online marketing there are two primary principles: Have a valuable website, and create valuable content. If you demonstrate your value instead of describing it, potential clients will flock to you.

Why is a website important?

A website is essential for credibility and general info, but networking and relationships are key.

Is social media marketing the future?

“Social media marketing is the future for lawyers. Most people perform research on their smartphones. I get one to two significant cases per year from paid marketing efforts on Facebook for a minimal investment.”

How does promotion help a blog?

Benefits to a Blog Promotion Checklist 1 Better content management: As your blog goes live, you'll still have to write a consistent amount of quality content regularly and keep up with the momentum you set at the start. Having the right plan and tools to organize your tasks can help you stay on track. 2 Better organized marketing: A lot of your efforts at the start of your blog going live will center around its promotion. How else will people know it exists? Knowing what the promotion phase will look like can help you better organize a strong blog marketing strategy.

Why is social media important for blogging?

Social media is a great way to share blog content in a friendly way as well as engage with readers and customers. Twitter is beneficial for content promotion as many professionals are active on the network and can jump into conversations or mention your blog with a short tweet.

Why don't bloggers leave comments on other blogs?

Many bloggers have neglected to leave a comment on other blogs simply because they believe it won't affect their SEO rankings. And yes — they're right, it won't. But the benefits of leaving a comment on another, related blog are still worthwhile.

What is Flipboard blog?

7. Flip posts to Flipboard. Flipboard is a social network site that aggregates news from the web and stores it on its cloud for readers. Flipboard also allows bloggers to flip their blog posts to Flipboard and allow their followers to read the content directly from the platform.

What is Quora for blogging?

Quora is one of the best platforms for engaging with people that might be interested in topics you discuss on your blog. And, as a new blogger, Quora can be a great promotion opportunity. Create a Quora account and make it a daily obligation to go on Quora and answer questions relating to your niche.

Why do we need visual media in blogs?

Consumers remember 65% of visual content versus only 10% of written content, meaning that adding visual media to your blogs can help readers retain information and remember your brand.

What is content repurposing?

Content repurposing requires you to re-imagine your top posts into other forms of content. This can only be done if you have a birds-eye view of what you have published already and what each one offers to your audience.

What is the law against blogging?

4. Blog Defamation Lawsuit. As bloggers, you have to be careful about what you write about others. One of the laws you should know about is called defamation. Defamation is when you publish a false statement about someone that harms that person’s reputation. There are two types of defamation –.

What is a disclaimer on a blog?

They both are different. A disclaimer, as explained above, is where you “deny” legal liability for the content you publish on your blog.

What to include in a copyright notice?

Here’s what you need to include in a proper copyright notice on your blog: Use the copyright symbol – © – or the word “copyright” or abbreviation “copr” (although this abbreviation is not used as often). The publication year. The copyright owner’s/company name. A statement of rights such as “All rights reserved”.

Why are online businesses sued?

Online businesses are sued every day for not having a proper Privacy Policy on their website. It’s not enough that you have a Privacy Policy on your blog – you need to make sure the one you have complies with the laws and protects you legally!

Why do you need a disclaimer on your website?

This kind of disclaimer helps to protect you from defamation lawsuits too. Having a disclaimer on your website does not mean you will never get sued but the chances are, if you do, they will serve as an affirmative defense and help bolster your case in front of a judge or jury.

How much is the fine for not complying with the EU privacy law?

It is a privacy law that is put in place to ensure proper handling of personal data related to EU citizens, and there are serious hefty fines for not complying with it leading up to 20 million Euros or 4% of the annual revenue , whichever is greater.

What is the purpose of copyright?

The purpose of copyright law is to protect your work and allow you to profit from it while encouraging intellectual and artistic creation. You get certain legal rights to control how others can use your work.

Why is blogging good for marketing?

The very nature of blogging makes them ideal for marketing since they provide new content to draw people back, and offer a way for consumers and businesses to interact. Here are a few other benefits:

Why do businesses use blogs?

Engages Your Market: While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.

What are the pros and cons of blogging?

The Cons of Blog Marketing 1 Can Be Time-Consuming: Creating new content and updating your blog can take a significant amount of time. Hiring freelance writers and a virtual assistant can help. 2 Needs a Constant Stream of Ideas: Along with time, thinking of new content ideas is one of the biggest challenges bloggers face. 3 It Can Take Time to See Results: It can take time to begin building an audience for your blog—you won't necessarily see traffic right away. 4 It Needs to Be Marketed Too: You're using the blog to market your business, but for it to work, people need to know about it, which means you have to find your target market and entice them to your blog.

What is blog marketing?

Blog marketing is the process of reaching your home business' target market through the use of a blog. Initially, business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage, as well as easier for visitors to access.

Where did the term "blog" come from?

The term blog comes from the combination of "web" and "log" or "weblog," and was eventually shortened to "blog.". In the 1990s when blogs first appeared, they were primarily online diaries, where people would provide personal accounts of their lives.

Is blogging a business?

Further, as blogging has grown in ease and popularity, many people have created businesses from blogging all on its own, as opposed to having a business first and then blogging. For example, some food blogs are businesses in and of themselves.

What is attorney advertising?

Attorney advertising is a communication made by or on behalf of a lawyer or law firm about a lawyer or firm’s available services. Attorney solicitation is an advertisement made by a lawyer or law firm that is targeted to a specific person or group—which may be unethical.

What are the rules for lawyer advertising in California?

The State Bar of California’s rules on advertising note that communication or solicitations should not contain statements (in any form) that are untrue, confusing, deceiving, or misleading to the public.

Why is it important to know if a trade name is allowed?

Because many jurisdictions have rules for identifying information that must be included in attorney advertisements to prevent misleading the public, it’s important to know if it’s permitted to use a trade name before you try to.

Can you lie about your law firm?

Outright lying when advertising your law firm is a big no-no. But it’s not just blatant lies that could be perceived as unethical attorney advertising. False, misleading, or misdirecting statements about things like the services you offer, the results you’ve received, or even the fees that you charge can also break legal advertising rules.

Can you call yourself an expert?

Words matter, so be careful what you call yourself. Even if you have a high level of expertise, it’s generally against the rules to call yourself an “expert” or “specialist” unless you have been formally certified or accredited as such. According to the ABA Rule 7.2, lawyers should not imply that they are a specialist in a legal practice area, unless they have actually been certified as so by an ABA-accredited organization authorized by their state, district, or U.S. Territory.

Can you post hourly rates on bar association?

Current bar association or other professional association memberships. Rates and prices. You may be able to post the hourly or fixed rates you charge. When it comes to what can’t be included in advertisements, it’s important to know the specific lawyer advertising rules for your area so you can stay compliant.

Do lawyers have to be a specialist?

According to the ABA Rule 7.2, lawyers should not imply that they are a specialist in a legal practice area, unless they have actually been certified as so by an ABA-accredited organization authorized by their state, district, or U.S. Territory.

1. Run Facebook ads

Please don’t tell me that you don’t have the budget for content promotion. If you’re not paying with your money, you’re paying with your time.

3. Create share-worthy content

I wanted to start my post with this strategy, but I was afraid that you’d roll your eyes and close it immediately. I do not doubt that you’re fed up with the same old “create great content” advice.

4. Get traffic from Google

More often than not, the traffic to your newly-published blog post will look like this:

5. Reach out to relevant people

Let’s say your blog is brand new. You registered a domain name around a week ago, and you’re about to write your very first article there.

7. Re-purpose for different platforms

Here’s our post that explains how to perform an SEO website audit in 16 simple steps.

What is the best thing about blogging?

One of the best things about blogs is that many blogging programs are either free or inexpensive to use. A great way to learn about blogs is to dive in and set up a free account at a service like Blogger, Onclave, or LiveJournal and take a test drive.

How can blogs help libraries?

The most obvious application is for library news, which you need to be able to update frequently and easily. Blogging software helps make this job easy enough for anyone to do it.

What are the three ingredients for a library blog?

A great library blog requires three ingredients: inspiration, motivation, and dedication.

What programming language do I need to blog?

If you plan to install blogging software locally, you'll need to select software that runs on your library's Web server or desktop computers (Windows, UNIX/ Linux, Macintosh) and use a supported programming language like PHP, Perl, Java, ColdFusion, etc.

What is the power of blogging software?

The power of the blog lies not only in the ease of publishing new content, but also in its ability to automatically archive old posts and refresh the content of the main page. One very significant factor in the growth of blogs is the blogging community.

What is the blog concept?

Evan Williams, the creator of Blogger, describes them this way: "the blog concept is about three things: Frequency, Brevity and Personality.". 3. In order to get a feel for the world of blogging, it helps to get a handle on the lingo. "Blogging" is the act of creating a blog.

How often can a blog be updated?

Blogs can be updated from several times per day to just a few times per week or month. Some blogs encourage interactivity between the writer and audience by allowing readers to post comments and questions about entries.